Out There Branding’s Post

Brand affinity (or brand loyalty) is KEY to growing sales & community in a marketing strategy for 2024. Communities are built on… 🤍 Relatability 🤍 Authenticity 🤍 Shared Interests/ Pain Points These are some of the foundations of brand affinity that help communities grow organically and FAST! How is this done though? 🤔 🟣 Focusing on personal connection over converting. A great example of this is NOSTALGIA (Think Walmart’s Black Friday campaign or Nike’s SB Dunk Powerpuff Girl Campaign) 🟣 Read the Room! Pinpoint your target audience and know their core values. REMEMBER: You’re selling solutions, not products. Customers care about the quality of the product, yes, but they also want to know how this product is going to attack their specific need/problem. (Insert D'on Cosmetics recent viral #LashesForGlasses campaign on Twitter…IYKYK! 🔥) 🟣 LASTLY! If you’re going to use micro-influences, make sure that they’re not placeholder individuals who have good engagement + following, but can actually benefit from your product. The integration of your product fits seamlessly into their lifestyle and it helps solve a problem that they have and they’re a reflection of your brand’s community. Along with your other marketing touch points such as email, SMS, website, etc. you’ll be sure to build consistent lifetime value with your customers and make it easy for them to buy from you! 🥂✨ #MooreCreativeSolutions

The popularity of merchandise as the leading product category among social buyers in the U.S., with up to 30.9 million products sold, underscores the significant role of social media platforms in driving retail sales. This trend highlights the effectiveness of social media marketing in promoting merchandise, which likely includes apparel, accessories, and similar items, leveraging the platforms' visual and interactive nature to engage consumers and encourage purchases. For businesses, this insight emphasizes the potential of social commerce, suggesting that a strong social media presence and targeted advertising can effectively boost sales in this product category. #SocialCommerce #RetailTrends #DigitalMarketing #MerchandiseSales #SocialMediaMarketing

How well is your beauty brand represented by retailers? It's not just about social media coverage; your store presence matters too. 🔍 Discover the metrics to monitor for visibility and improvement with media monitoring and etail tracking tools so you can understand your current visibility and pinpoint areas of improvement. Go on, use our 5 ways to check how your beauty brand is represented so you can stand out in the world of online beauty retail and amplify your sales. 💪 Check out the post below ... #BeautyRetail #Ecommerce #BeautyInfluencers #CustomerExperience #MediaMetrics https://hubs.li/Q022cDdF0

💼 When DTC Brands Shoot their Shot: SKIMS x NBA Partnership 🏀 Talk about a slam dunk in the e-commerce world! Kim Kardashian and Emma Grede's DTC brand, SKIMS, has just teamed up with the NBA, WNBA, and USAB as their official underwear partner – with the men's collection releasing on October 19th. This move demonstrates the power of agility and boldness in DTC. Email marketers, here’s a few takeaways we could all learn from with this partnership: 1. Agility & Speed: Just as SKIMS quickly pivoted to launch men's and secured a major partnership, email marketers need to be adaptable, seizing opportunities in real-time based on analytics and trends. 2. Targeted Campaigns: SKIMS has identified a unique audience with NBA. Similarly, in email marketing, it's vital to recognize and craft personalized content for niche segments. 3. Strategic Collaborations: Partnerships can amplify reach. Co-branded email campaigns or collaborations can open up your brand to new audiences and drive exponential growth. For e-commerce brands, especially direct-to-consumer brands, this is a playbook moment. Embrace agility, lean into targeted strategies, and always be on the lookout for partnership opportunities that align with your brand's mission. Kudos to Kim Kardashian, Emma Grede and SKIMS for showing us how it's done in both the fashion and e-commerce space. #DTCBrands #EcommerceTrends #EmailMarketingStrategy

Don’t let winter pass by without leveraging these unique opportunities! Create memorable experiences for your audience and watch your brand heat up this season! Read more below to discover how brands have successfully done this in the past and how you can make the most of this upcoming winter: https://loom.ly/eoysV2E Read time (3-4 minutes) https://loom.ly/eoysV2E #btlmarketing #belowtheline #experientialmarketing #brandactivation #shoppermarketing #consumerconnection #promotionalmarketing #retailmarketing #trademarketing #tradeway #omnichannelmarketing

When we work with clothing brands, the most important part of the selling process for us, is to nail down on what market they are selling in. We use this chart which shows us exactly what the best markets are in the world right now! From there, we talk with the brand and decide on the best next move that not only makes them more money, but also aligns with their values etc. If you are struggling on selling your products, it is most likely because you are selling to the wrong places, or you are trying to sell to everyone! Check this chart out and base your market targeting from it and you will see your business finally scale!

Coca Cola's marketing strategy is said to be one of the most successful strategies of all time. They also organize and design their strategies in accordance with the results of the campaigns and customer opinions. Let CVI guide you in formulating a winning marketing strategy that leaves a lasting mark on your audience 📈✨🙌 #cocacola #marketingdigital #marketingagency #digitalmarketingagency #campaignoptimization #branding #brandconsultant #strategyplanning #marketingcampaign #marketinganalytics #marketingadvice #strategicmarketing

What defines valuable brand engagement? Is it just likes, comments, and shares? Or is it the depth of conversations and genuine engagements that influence ever-lasting connections? In today's #marketing landscape, you require both elements. We excel in crafting complete, tailored #BTLMarketing campaigns. Allow us to create a unique solution aligned with your strategic goals today! Reach out to us and share your requirements. 🔗 https://loom.ly/HAcm-r0 #belowtheline #btlmarketing #belowthelinemarketing #promotionalmarketing #brandactivation #consumerconnection #retailmarketing #trademarketing #experientialevents #BlackFriday #festiveseason

When you're launching at a new retailer, you need a tight marketing plan to hit your velocity targets — *especially within the first 6 weeks* Besides trade promo, here's how you mix social proof with targeted advertising to fly off the shelves in 6 steps 💸 The product of 400+ hours of convos with CPG brands about their marketing strategies. #retail #cpgmarketing #retailmedia #retailinnovation

3 reasons why Promotional Merchandise can be a waste of money? Wrong audience: If the promotional merchandise is not targeted towards the right audience, it may not resonate with potential clients and fail to attract them. For example, giving away branded pens at a technology conference may not be as effective as giving away branded phone cases. Low-quality: If the quality of the promotional merchandise is poor, it can reflect badly on the brand and may not leave a positive impression on potential clients. Too much: If a company overuses promotional merchandise or uses it too frequently, it may lose its novelty and fail to attract new clients. Overall, branded promotional merchandise can be a valuable tool for attracting clients, but it is important to consider the appropriateness of the merchandise for the target audience, the quality of the merchandise and the frequency of use. #goodmorning #quality #promotionalmerchandise #brandedmerchandise  #marketing #clientattraction