Out There Branding’s Post

To better explain the impact that a sharply defined brand strategy can have on your overall business, here's a client story that walks you through their experience of a brand consulting assignment we undertook for them. #BrandStrategy #BusinessGrowth #Azendor #ClientStory #brand #branding #BrandBuilding #BrandIdentity #BrandConsulting

Ever wondered about the real value a brand consultant can bring to your business? Navigating the realm of brand strategy development often raises questions about the process, its value and the financial commitment it entails. To explain this better, we thought we'd share a perspective from a client who has walked this path with us. In a blog post by our client, Dasarathi GV, you will get a first-hand feel of the value that you can expect from the brand-building process that we implement. For those curious about how a well-defined brand strategy can add value to your business and what the development process looks like, this piece is a must-read (~6 min read). Discover how a sharply defined brand strategy can add value to your business: https://lnkd.in/dfkuKJwR GV Dasarathi's insights provide a clear view of how strategic brand management can be a powerful tool for business growth, and how you can start the process without it becoming a costly endeavour. And if you would like to explore how your brand can also add value to your business, please do connect with us for an initial no-obligation chat. #BrandStrategy #BusinessGrowth #Azendor #ClientStory #brand #branding #brandbuilding #brandidentity #BrandConsulting --- This project was enabled for us by our partners Flibbr™ Consulting, who worked their magic into taking the logic of the brand strategy forward into execution. https://lnkd.in/djRpzstD

The Most Important Branding Decision I’ve found that the effect marketing has on your sales depends on one question more than any other: How should you position your product? Do you make bespoke furniture for your clients or offer an experience when they walk into a room? Do you make videos or offer your viewers an opportunity to be a part of something big? Campaign results can depend less on how your product is marketed than on how it is positioned. Positioning should come first. ( 📸 Anete Lusina - Pexels)

When it comes to marketing, your people are your greatest brand ambassadors 🏆 Through a well-developed plan around people, your marketing strategy will have a greater chance of success. Ken Freek and Drew McLaren share their tips:  https://lnkd.in/gbnqVjYD #print #leadership #marketing #people #companyculture #branding

Why Selling Value is Better Than Selling Features in Branding Imagine you're at a busy market. Vendors are shouting about their products – “100% organic,” “high resolution,” “durable material.” But one vendor stands out. They tell you how their organic fruits can make you healthier, how their high-resolution camera can capture your best memories, and how their durable bags can be your perfect travel buddy. This vendor knows a key branding secret: selling value, not just features. 1. Emotional Connection When brands focus on value, they connect with people's emotions. It's not just about what the product does, but how it makes customers feel. This builds loyalty and trust. 2. Stand Out in the Crowd Features can be copied, but the unique value a brand offers sets it apart. A laptop with the latest specs might attract tech fans, but one that promises to boost your productivity and creativity appeals to more people. 3. Solutions Over Specs Customers want solutions, not just technical details. By highlighting value, you show how your product can improve their lives and solve their problems. 4. Long-Term Relationships Value-based branding builds long-term relationships. Customers who feel understood and valued by a brand are more likely to stay loyal, spread the word, and buy again. 5. Clearer Message Value-driven messages are clearer and more compelling. Instead of confusing technical talk, you share a story of how your product fits into their lives, making it easier for them to decide. In branding, selling value is like telling a story that connects with your audience’s dreams and needs. It’s about showing them the big picture and inviting them to join in. So, as you create your brand’s message, ask yourself: Are you listing features, or are you telling a story that sells value? Remember, people look for solutions when they see a problem. #Branding #MarketingStrategy #CustomerEngagement #ValueProposition #Advertising

What is Product Branding? Product Branding is a way of branding an individual product along with its variants. It allows for customers to connect with the product by interacting with the brand. It also acts as the identity of a product. 🔹 Builds Strong Recognition: A well-crafted brand helps customers instantly recognize your products. Consistent branding from packaging to advertising ensures that your product stands out and is memorable. 🔹 Quality and Credibility: A strong brand communicates quality and reliability. Customers are more likely to trust and purchase products from brands that present a professional and polished image. Effective branding can turn first-time buyers into loyal customers. 🔹 Emotional Connection: Great branding creates an emotional connection with your audience. It tells a story that resonates with customers, making them feel understood and valued. This emotional bond can lead to increased customer loyalty and advocacy. 🔹 Competitive Advantage: In a saturated market, branding sets your product apart from competitors. A unique brand identity and compelling messaging highlight what makes your product special, giving customers a reason to choose your product over others. 🔹 Facilitates Marketing Efforts: Strong branding simplifies marketing. When your brand identity is clear and well-defined, it’s easier to create cohesive and effective marketing campaigns that amplify your message and reach your target audience more efficiently. 🔹 Supports Premium Pricing: Customers are willing to pay more for products they perceive as high-quality and trustworthy. Effective branding allows you to justify premium pricing, enhancing your profitability and market position. #ProductBranding #Marketing #BusinessGrowth #BrandStrategy #ProdewMarketing #Dropshipping #Amazonseller #Ecommerce #Branding

Product marketing is about what you sell, but brand marketing is about what you stand for. 💼🆚❤️ Dive into the world where features meet emotions, and discover the power of building relationships beyond transactions. #ProductVsBrand #MarketingMatters #marketingadvice #branding #strique

How hard do you think it is to make Posters 🤔 Posters can significantly impact a business in various ways. They serve as powerful marketing tools that can enhance brand visibility, convey important messages, and drive customer engagement. Here is some of them that i have worked on and some of the key benefits they impact on a business: 📌Brand Awareness - Visibility: Posters placed in high-traffic areas can reach a large audience, increasing brand visibility. Brand Identity: Well-designed posters can reinforce brand identity by consistently using logos, colors, and messaging. 📌Promotion and Advertising - Product Launches: Posters are effective for announcing new products or services. They can create buzz and anticipation among potential customers. Sales and Events: Promoting sales, discounts, or special events through posters can attract more customers and boost sales. 📌 Customer Engagement - Attention-Grabbing: Eye-catching designs and compelling messages on posters can capture attention and engage potential customers. Information Dissemination: Posters can effectively communicate detailed information about products, services, or events in a concise and visually appealing manner. In summary, posters are a versatile and cost-effective marketing tool that can significantly impact a business by increasing brand awareness, promoting products and events, engaging customers, and driving action. When used effectively, they can enhance both the external and internal aspects of business marketing strategies. Which takes me back to my first sentence... What questions do you have about Posters? #Posters #Posterdesign #graphicdesign

Welcome 🌟 Atelier JKL is a brand marketing agency dedicated to empowering social and environmental changemakers. We're a collective of thinkers, creators, and strategists deeply committed to expanding access to the art and science of brand elevation and sustainable growth. 🎨 Crafted with Intention: Our approach to branding is deeply rooted in authenticity, strategy and storytelling. We believe that every brand has a unique story to tell, and it's our mission to ensure that story resonates with your audience on a profound level. From logo design to full-scale brand identity development, we pour our heart into our projects and work to ensure that your brand stands out from the crowd and leaves a lasting impression. 📈 Impact, Grounded in Purpose: Growth, for us, isn't just about numbers; it's about impact. We believe in growth that is grounded in purpose and driven by values. Through a blend of data-driven insights and human-centric strategies, we help you not only reach your goals but also stay true to your vision and values every step of the way. 🤝 Authentic Partnerships: When you choose Atelier JKL, you're not hiring an agency; you’re expanding your team. We believe in the power of authentic partnerships built on trust, transparency, and mutual respect. Your success is our success, and we strive to exceed expectations every time. 🌐 Navigating the Digital Landscape: In a world where change is the only constant, navigating the digital landscape can be daunting. That's where we come in. We'll help you navigate the digital maze with confidence and clarity. From social media to SEO, we've got you covered every step of the way. Ready to embark on a journey of growth and transformation? Connect with us today, and let's write the next chapter of your brand's story together. Learn more: www.atelierjkl.com Follow: https://lnkd.in/grKjy-i9 #Entrepreneurs #WomanOwned #SustainableMarketing #SanFrancisco #MarketingAgency Jessica Travis Holmes Kimberly Hu Laure Thibaut

Looking to make your next promotional marketing campaign a success? We've put together some helpful tips in our latest article - "Tips for Promotional Marketing Success." Planning ahead, being flexible, and considering location can help your campaign run smoothly. Read more for additional insights from our team at CHH Engraving: https://lnkd.in/dp5Defky #promotionalproducts #swag #branding #marketingtips #promomarketing #tradeshow #conferenceswag #businesstips #smallbusiness #promogifts #logoapparel #brandedgear