Out There Branding’s Post

If you say “brand”, the first thing most people think of is a logo. The two words have become almost interchangeable, and that can cause a problem. It blinkers thinking and limits the scope of activity that can be brought to bear on a company’s prospects. Our simple description of a brand is the meaning your audiences associate with your organisation. A less ‘consultancy’ description would be reputation. The activity of branding is there for the management of that meaning and the attempt to influence audience perception so that any associations they make are positive. A logo can be a wordmark, a symbol, or a combination of the two that triggers that associated meaning in the minds of your audience when they view it. So, your logo is part of your branding, but the thoughts or feelings it inspires are your brand. OK, lesson over. Want to learn how to update your brand without changing your logo? Here are six things to consider: 1. Make sure you have a robust brand strategy that answers all the fundamental questions of Why?, What?, How?, Who?, and Where? 2. Update the visual identity system so that even if someone can’t see your logo, they know the communication is from you. 3. Make it move – animate your existing logo so that it can thrive in today’s screen-dominated culture. 4. Use templates, brand hubs and everyday technology platforms to make the path of least resistance for your team lead to an on-brand result. 5. Pay attention to your tone of voice. Language is the fastest, smartest, cheapest marketing tool that most people don’t use. 6. Put yourself in your audience’s shoes; look through their eyes. Be obsessive about creating experiences that really amplify what your brand is about. If you’d like a chat about how branding can add value to your business, call Andrew Myles on +44 (0)1483 331250 or email hello@livencreative.co.uk #branding #rebranding #brandstrategy #brandlanguage #brandtemplates #visualidentity #visualidentitysystem #brandexperience

Elevating Your Brand: The Power of Strategic Positioning I have my fair share of experience in the dynamic realm of branding and visual communication, so I'd liked to share these three insights about the importance of Brand Positioning for new and upcoming businesses 📣 In a crowded market, how you position your brand can be the key to standing out or being completely unnoticed. It's not just a tagline or logo; it's the essence of your identity. As an organization or business you must know that a well-defined brand position clarifies your unique value proposition and resonates with your target audience among the different offers they have at their disposal. So, you want to make sure that yours grabs their attention and builds interest as soon as possible. Why does it matter? 🧐 1️⃣ Differentiation: In a sea of options, your brand needs to be a beacon. Effective positioning sets you apart, making your offerings distinct and memorable. 2️⃣ Relevance: Understanding your audience enables tailored communication. A strong position ensures your brand is relevant and resonates with the people that share your same values. 3️⃣ Longevity: Trends may come and go, but a solid brand position should be timeless to withstand the test of time. It becomes the foundation for consistent, enduring success. 🏆 The goal is to stay top of mind and be relevant for your customers. Come forward and feel free to ask questions or share about your branding and visual communication experiences. What have you learned so far? How have you positioned your brand? Let's Talk! 💬 👉 **Follow** Stay tuned for more insights to fuel your branding journey. 👉 **Comment** Share your thoughts! How has strategic positioning impacted your brand? 👉 **Ask Questions** Curious about specific strategies? #Brand #Branding #BrandPositioning #BrandingStrategy #BrandingConsultant #EngageWithPurpose

In a world where brand visuals are ubiquitous, true connection lies in what's beneath the surface. Building lasting brand connections in today's fiercely competitive market demands a nuanced approach that transcends mere visual impressions. At the heart of effective branding lies a multifaceted approach that delves into the hidden layers. From the core essence to emotional resonance, and cultural alignment to company-wide collaboration, every layer plays a crucial role in shaping a brand’s identity. Discover the comprehensive approach to brand building that transcends visual cues and lays the foundation for long-term success. #branding #brandstrategy #brandidentity https://lnkd.in/ga7EkZwb

If you say “brand”, the first thing most people think of is a logo. The two words have become almost interchangeable, and that can cause a problem. It blinkers thinking and limits the scope of activity that can be brought to bear on a company’s prospects. Our simple description of a brand is the meaning your audiences associate with your organisation. A less ‘consultancy’ description would be reputation. The activity of branding is there for the management of that meaning and the attempt to influence audience perception so that any associations they make are positive. A logo can be a wordmark, a symbol, or a combination of the two that triggers that associated meaning in the minds of your audience when they view it. So, your logo is part of your branding, but the thoughts or feelings it inspires are your brand. OK, lesson over. Want to learn how to update your brand without changing your logo? Here are six things to consider: 1. Make sure you have a robust brand strategy that answers all the fundamental questions of Why?, What?, How?, Who?, and Where? 2. Update the visual identity system so that even if someone can’t see your logo, they know the communication is from you. 3. Make it move – animate your existing logo so that it can thrive in today’s screen-dominated culture. 4. Use templates, brand hubs and everyday technology platforms to make the path of least resistance for your team lead to an on-brand result. 5. Pay attention to your tone of voice. Language is the fastest, smartest, cheapest marketing tool that most people don’t use. 6. Put yourself in your audience’s shoes; look through their eyes. Be obsessive about creating experiences that really amplify what your brand is about. If you’d like a chat about how branding can add value to your business, call Andrew Myles on +44 (0)1483 331250 or email hello@livencreative.co.uk #branding #rebranding #brandstrategy #brandlanguage #brandtemplates #visualidentity #visualidentitysystem #brandexperience

Have you ever felt overwhelmed trying to keep your brand consistent across different channels? I totally understand that feeling! Throughout my journey, I have learned some tips that have helped me maintain my brand identity no matter where I am: ✨ Know yourself: Before anything, make sure you understand your own brand. What are your values? What is your unique voice? This knowledge is the basis for maintaining consistency. ✨ Clear Guidelines: Establish clear visual guidelines. I've created a document that details my preferred colors and fonts, making it easy to stay consistent throughout. ✨ Simplify the Process: Use tools and templates to simplify the work. Personally, I've created templates for my social media posts and emails, which saves me time and keeps visual consistency. ✨ Communicate your Guidelines: Make sure everyone who works with you is aware of your brand guidelines. The more people understand your vision, the easier it will be to stay consistent. ✨ Evaluate and Adjust: Regularly review your materials and adjust as necessary. Brand consistency is an ongoing process. Remember, brand consistency isn't just about looking pretty, it's about building a genuine connection with your audience. What are your tricks to keep your brand consistent? Share your experiences in the comments! ✨ #personalbranding #Brandcoherence #Experiences #branding #brandtips

🌟 Crafting a Strong Brand Identity: The Key to Business Success 🌟 In today's competitive market, having a strong brand identity is more important than ever. It's not just about a logo or a tagline; it's about creating a memorable experience for your customers that resonates on a deeper level. 🔑 Key Elements of a Strong Brand Identity: 1. Clear Mission and Vision: Define what you stand for and where you're headed. Your mission and vision statements should inspire both your team and your customers. 2. Consistent Visual Identity: From your logo to your color palette and typography, every visual element should reflect your brand's personality. 3. Unique Brand Voice: Whether it's professional, casual, or quirky, your brand voice should be consistent across all communications. 4. Customer-Centric Approach: Understand your audience's needs, preferences, and pain points. Build your brand identity around delivering value to them. 5. Authentic Storytelling: Share your brand's journey, values, and stories that connect with your audience on an emotional level. 💡 Why It Matters: - Differentiation: A strong brand identity sets you apart from competitors and makes your business recognizable. - Trust and Loyalty: Consistency and authenticity in your brand build trust and loyalty among customers. - Emotional Connection: A compelling brand identity fosters an emotional connection, turning customers into advocates. 🌟 At We Are Digitech, we specialize in helping businesses develop a powerful brand identity that drives success. Let's connect and discuss how we can elevate your brand to new heights! #BrandIdentity #Marketing #BusinessSuccess #BrandStrategy #CustomerExperience #Storytelling #Branding

Happy National Brand Day to everyone who has gone through – or is currently going through – the process of building your brand! Building and growing your brand is no easy feat, and we know how overwhelming it can be – especially in the beginning. If you’re not sure where to start, we recommend focusing on the following three things: 1️⃣ Create a Brand Narrative – What is your brand all about? What are you mission, vision, and values? What is the story you want to tell? 2️⃣ Create a Brand Visual Identity Guide - How will you present your brand? What kinds of colours and images you want the public to associate with your brand? 3️⃣ Do Your Research - Is there an existing market for your good or service? How do people behave when engaging with it? Wherever you are on your brand journey, taking the time to complete these key steps will set you up for success and save you time in the long run. Tap the link below to find out how we can help you build and grow your brand. ⬇️

Check out this insightful post from Dan Snow and his team at Snow Collective! No matter how established your brand is, it's crucial to regularly revisit these key steps to ensure alignment with your company objectives. #brandstrategymatters

Last month, I opened my marketing discussions with an emphasis on defining your brand identity before all else ☝ If you're interested in developing a strong brand identity with consistent messaging, this is the post for you! What is brand identity? 🤔 Brand identity is a combination of elements that determine how your brand is perceived by consumers. When presented consistently, elements such as your logo, color palette, typography, visuals, tone, values, behavior, and more all work harmoniously to drive awareness, recognition, credibility, trust, and loyalty for your brand. 👉 Essentially, consistent marketing and messaging = a strong brand identity How does one connect with their brand identity? 🤔 There are many methods, exercises, workshops, and professional strategists that can help you connect with the message you want your brand to convey. However, an excellent way to get started on the right track is to pose some brand discovery questions to yourself or your team. Here are a few to get you started: 👉 How do I want people to feel or think when they come into contact with my brand? 👉 If my brand were a person, how would I describe their personality? 👉 What does my brand mean to me? What is my why? 👉 How would I describe my brand in five words or less? 👉 What problems or issues is my brand solving? 👉 What is my value proposition? 👉 Who is my target audience? 👉 Who is my ideal customer? You may read these questions and think to yourself, "Oh, I already know such and such about my brand." However, you’re only cheating yourself when you skip out on brand discovery 🤷♀️ By investing time in understanding and developing your brand identity, you pave the way for long-term success, deeper customer loyalty, and a brand that communicates your truth on all fronts. #BrandIdentity #BrandStrategy #Branding #DigitalMarketing #BrandDevelopment