Dream of Fields
Throughout my career, I've had the privilege of working for great companies like APL, FedEx, and UPS, where I've observed the interplay between the asset and non-asset divisions. These two models often exist in parallel, but they operate in fundamentally different ways, which can sometimes lead to organizational tension between these divisions.
Asset Model: The "Field of Dreams"
In the world of asset-based businesses, it's akin to a "Field of Dreams" scenario: "build it, and they will come." Companies with substantial assets operate on a relatively fixed network. They excel by optimizing these networks with relentless efficiency and finding the right client mix. One of the primary measures of success in this model is the return on invested capital, reflecting the capital required to establish and maintain these networks. In this model, customers largely adapt to the provider's network. For instance, if an ocean carrier sets up a network with vessels sailing from Hong Kong on Saturdays, arriving in LA 13 days later on Mondays, their customers adjust their schedules to leverage this service offering. This is what I call the "field of dreams" model, where providers create networks with an asset foundation, and customers align with it.
Non-Asset Model: A Different Perspective
On the flip side, we have what I refer to as the 'Dream of Fields' model. In this approach, companies without assets leverage the networks of others while combining their expertise and technology to offer bespoke or on-demand solutions to clients. One of the the primary financial measures is "net revenue," representing the difference between the cost of procuring services and the revenue generated from selling them.
While both models are great, each has unique objectives, and tensions can occur when financial and strategic decisions are being made at the top.
In my experience, the asset divisions of these companies often take the lead on these macro decisions due to their significant investment, revenue, and profit generation.
Current Scenario: UPS as a Case Study
We can see this dynamic in action today at UPS. The asset divisions at UPS are encountering challenges due to a new labor contract and reduced volume. In response, they are considering a reduction in management headcount. On the non asset side, UPS's CEO has singled out Coyote Logistics, a business she characterized as "highly cyclical with considerable earnings volatility," hinting that it may be put up for sale.
It will be interesting to see how this balance continues to shift as technology enabled agility, on demand models, and competition continue to shape these models.
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2moThey are going to find ways to harm the employees.