GOLD for Creative Effectiveness for our Dove #TurnYourBack campaign at Cannes Lions International Festival of Creativity. What a result! Turned around in six days, within hours the campaign become a global phenomenon, even reaching The Oscar's red carpet. This is the definition of earned-first creativity. The future of advertising. Watch the Turn Your Back case study, see link in the comments. Congratulations to Daniel Fisher and the entire team both at Ogilvy UK and our partners at DAVID Madrid, and of course to our incredible clients Alessandro Manfredi and Firdaous El Honsali. What a night! #BorderlessCreativity Daniel Fisher, Global ECD, Ogilvy: “Turn Your Back was created in six days - from brief to going live. The magic happens when our capabilities and global network collaborate. The intensity of the experience brought back memories of ‘Courage is Beautiful.’ Like that work, Turn Your Back is hugely timely and important, and I am so proud it has made similar positive impact. Filters like Bold Glamour might feel like a bit of fun but they are potent tools that are destroying the self-esteem of millions of young girls.”
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Great campaign!
Business Director Advertising, Brand & Content bei Ogilvy Switzerland | International Advisory Board Member @ Berghs
3wWonderful & effective work! Congratulations to the entire team!