Ogilvy UK’s Post

I am so excited that we are going to be mapping the thinking styles of this audience. It's About Time, MindTime in the middle of the conversation again. We love making behavioural science useful. Our mission, Fidelity and Utility. See you there. #mindtime #behavioralscience #nudgestock

🌟 Excited to introduce our ‘spotlight series’ focusing on Applied Behavioral Sciences. Over the next few weeks, consider it a refresh, we'll be diving into our favorite principles from Richard Shotton's Behavioral Science Masterclass. 🌟 We've also discovered some lesser-known brands successfully implementing these proven psychological experiments into their strategies. May spark some ideas for yours! 💡 Join us as we kick off with the Power of Social Proof. 🚀 Stay tuned for insights, examples, and inspiration! #BehavioralScience #MarketingStrategy #OYAConsulting

I recently did a deep dive into Gen Z and their perception of value - what can brands learn from behavioural science? If you're interested in reading more, here are two blog posts I wrote as part of MMR Research and Huxly Global's Value Decoded event and Gen Z Resource Hub. Land Your Core Value Proposition in a World of Shrinking Attention https://lnkd.in/em-fHjvM Decoding Value: Behavioral Science Strategies for Gen Z Appeal https://lnkd.in/eNC7DhyD

We are excited to start a new series, exploring some of our favourite behavioural science concepts 🧠 If you have a phenomenon you would like to learn more about, comment down below and we may feature a concept that helps explain it in one of our upcoming posts! For our first lesson, let’s talk about the phenomena of Choice Overload. #behavioralscience #choiceoverload #learnwithus #throughlinestrategy

Want to unlock your team's potential? 🚀 Let's dive into the power of behavioural sciences! 🧠💼 Share your insights or connect with us at https://lnkd.in/earcD7ht! #OrganisationalGrowth #BehaviouralScience #PeakPerformance #LeadershipDevelopment, #BusinessTransformation, #AIinBusiness, #LeadershipTraining, #ResilienceTraining #improveproductivity

In this three-part think piece series, we look at how behavioural science can help build understanding, empathy and connection to the struggling consumer in 2023 From Crawford Hollingworth, Liz Barker, Lucy Pilling and Katinka Duewel at The Behavioural Architects In this article, we explore the impact of this disruptive reality and look at ways of connecting to and empathising with this new consumer. New needs may be emerging but it is challenging times such as these that prompt innovation and new thinking.  Take a read here: https://lnkd.in/eubggE7u #behaviouralscience #costoflivingcrisis #consumerinsight

Money's too tight to mention. Life is getting tougher and tougher out there for nearly everyone - making ends meet is for many impossible. In this series we look at how BeSci can help you build more understanding, empathy and connection to the struggling 2023 consumer.

Hello, my lovely LinkedIn Network! ❤️ I just finished performing at the event about #digitalisation and #digital_transformation. It was a pleasure to speak to you all! My topic was neuroscience and how it can be applied to business cases of becoming more data-driven. Recognizing the importance of your time, I've distilled my presentation into a concise summary. Here are five actionable projects you can kickstart immediately to foster a #data_culture within your organization, along with three book recommendations highlighting the latest neuroscientific insights and their practical applications in the business realm. Stay tuned for more and have a nice day! 🤗

REGISTRATION IS OPEN! Join me and the team from the Capuchin Behavioural Science consultancy for a webinar on the hidden psychology behind financial decision-making. During this lunch & learn we’ll be shedding light on how you can apply behavioural science to persuade audiences to think differently about finances by tapping into our unconscious minds. And we’ll share plenty of practical ‘nudges’ and examples along the way of how to apply psychology and data for hard commercial results. When: Tuesday 16th July, 1-2pm BST Who: For financial marketing professionals wanting to improve marketing ROI How: To secure your spot, head to the following link and register today: https://lnkd.in/ekXfmuUs I look forward to seeing you there! #FinancialServicesMarketing #BehaviouralPyschology #BehaviouralScience

Behavioral science is the #1 tool marketers are not using to better understand and influence consumers' decision-making. Learn how to leverage behavioral science in marketing at Heuristic Science Institute - the best neuromarketing resource on the internet! #behavioralscience #cognitivescience