OMR’s Post

Little session im MMZ;)

How Employee Advocacy And Influencer Marketing Go Hand In Hand Employee advocacy, social selling and influencer marketing are becoming increasingly popular and common strategies for brands to reach and share content with their target audience. However, they are still commonly interpreted and operationalised as totally separate tactics that in many cases sit within different teams. It’s a fact that Influencer marketing has been firmly established in B2C for years but it’s fast becoming a part of the B2B marketing toolkit as buyer’s consumption habits and sources of research have changed. For example: 90% of business decision-makers initiate their purchasing process by researching opinions from industry experts and peers (Source: Brandfit). Influencer marketing returns 11x the ROI of other promoted content. 92% of buyers trust recommendations and suggestions from friends and family more than advertising (Source: Nielsen) Employee advocacy, meanwhile, has been established much longer but it usually sits separately from influencer marketing, when they really should work together. Furthermore, Employee advocacy can have a significant part to play in your employee influencer program’s success. They go hand-in-hand and can build momentum much faster than when they operate in silo. In my opinion, Influencer marketing and Employee Advocacy would work so much better when we align our strategies together. When you integrate both strategies into your campaigns, you’ll build much more momentum towards your goals – leading to better, long-term relationships with your influencers, customers, and employees 🚀 🤝 . Are you integrating or thinking to integrate an Employee Advocacy program into your Influencer Marketing strategy? How? #influencermarketing #influencer #employeeadvocacy Do you want to know more about us? Visit us at: www.linkster.co

#AI - blessing or curse ? While we can't give one simple answer to this often raised question, I loved exploring this exciting topic for W&V, Werben & Verkaufen. ✍ 💻 💡 As the Brand Manager of Kolsquare, Europe's No. 1 Influencer Marketing Platform, I get to witness the power and increased importance of #BigData and #SoftwareAutomations for the #CreatorEconomy on a day-to-day basis. Influencer Marketing is one of the fastest growing industries in the digital sector. Massively scalable, KOL campaigns have reached a stage where automations are needed to help keep up with the accelerated pace of #DataAnalytics, #PerformanceOptimization, #ContentCollection and more. But let's not forget that the huge success of #DigitalCreators comes from being exactly what they are - creative! 💫 How authentic can #AIgeneratedcontent actually be? Can a #KOL stay meaningful and legit for his or her community by relying on computer generated assets? And who's making sure communities - often composed of many minors - are aware where they are dealing with human or artificial intelligence? For me personally, there are still too many open questions before really getting into the #AIHype. Just like sponsored posts, AI generated content should be identified as such. Companies also need to place extra diligence to make sure users know where there data are collected and used - still a gray area in #SocialMedia and the internet as such. For me, social media should first and foremost serve society and humans, and despite of all its flaws, there is great potential for it to be a driver for enhancing connections, furthering public education, and addressing social and environmental issues. I know there's still a long way to go, and my dream is to establish a wide-ranging #EthicsCode for social media as it exists for (some) traditional media such as The Associated Press. But dreams are made to be big, aren't they? What is your take on #AI in Social Media and Influence Marketing? . . . #InfluenceForGood #MediaEthics #EthicalBusiness #B2BMarketing #KOLMarketing #SocialMediaMarketing #ResponsibleInfluence #SaaS #AI #WomenInTech #WomenInSaaS #ThoughtLeadershipArticle #ConsumerProtection . . PS: This post was generated with the help of ChatGPT 🤓 (kidding, it only proofread)

𝗖𝗼𝗿𝗽𝗼𝗿𝗮𝘁𝗲 𝗜𝗻𝗳𝗹𝘂𝗲𝗻𝗰𝗲𝗿: 𝗪𝗶𝗲 𝗠𝗶𝘁𝗮𝗿𝗯𝗲𝗶𝘁𝗲𝗻𝗱𝗲 𝘇𝘂 𝗠𝗮𝗿𝗸𝗲𝗻𝗯𝗼𝘁𝘀𝗰𝗵𝗮𝗳𝘁𝗲𝗿𝗻 𝘄𝗲𝗿𝗱𝗲𝗻 Corporate Influencers vs. Influencer Marketing Coporate Influencer wirken authentischer https://lnkd.in/d4q_EQbS

How can you use influencer marketing to attract new customers? You are certain you want to win more new customers but not sure on where & how to start 🤔 . Here are some ideas on how to boost your influencer marketing strategy: -Define your goals and metrics. Do you want to increase your website traffic, generate leads, or drive sales? What are the key performance indicators (KPIs) that will show you if your campaign is successful?  -Find the right influencers for your niche. Influencers have a way of making people trust them, which is incredibly powerful for brands. When looking for the best influencer for your campaign, consider what you want to leverage with this partnership. a) Brand-trust: look for micro-influencers that love your brand and you love to use your products in their routine. b) Awareness: you gotta pay to play, aim the big influencers promotional campaigns: use your team of microinfluencers to advertise your special offer or look for big influencers that you have an audience and product fit.  -Create a win-win partnership with influencers. Reach out to identified influencers, proposing collaborations that honor their creative freedom and resonate with their audience. Ensure fair and transparent compensation, including cash, free products, discounts, or commissions. Establish clear expectations and guidelines for content, timeline, and campaign deliverables to maximize effectiveness. -Provide value and incentives to the audience. To engage and incentivise your audience, you can offer exclusive discounts, giveaways, or special offers through influencer partnerships -Monitor and optimize your campaign. Continuous monitoring and optimization are essential for maximizing the effectiveness of your influencer marketing efforts. Throughout the campaign, it’s necessary to track key metrics such as engagement rates, click-through rates, and conversion rates to gauge performance. Do you want to have more insights? Feel free to send me a direct message, and I'll get back to you promptly 🙂 . #influencermarketing #influencer #socialmedia Visit us at: www.linkster.co

Aktueller Blogartikel unserer Agentur für Digital Marketing und Business Consulting zum Thema Social Media Marketing in der Praxis.

🌟 📣 Excited to share insights from Julie Walther, our COO & Co-Founder , and Hasina Ahmad, our Programmatic Sales Lead for EMEA at Qwarry, on the diverse contextual technologies in the market and the future of contextual targeting. Discover how Qwarry is positioning itself with innovative contextual technologies and our vision for the evolution of this crucial approach in a cookie-less world. Read the full article here 👉 https://lnkd.in/dPenKA-y #ContextualTargeting #AdTech #FutureOfAdvertising #Innovation #DigitalMarketing #Cookieless #MarketingTechnology #ProgrammaticAdvertising

Followershark is your essential companion for conquering social media. This powerful tool offers in-depth analytics, follower growth tracking, audience insights, and competitive analysis, helping you optimize your social media strategy. Unleash your online potential with Followershark. https://followershark.de/

Turn your TikTok dances into TikTok ads! 💃 Im Guide findest du alles, was du über TikTok Ads wissen solltest, bevor du loslegst!

Using 3rd party cookies to reach the right target group is becoming increasingly difficult. How can brands continue to implement successful campaigns? The solution: contextual targeting! 💡   Contextual targeting allows brands to target their audience based on the context of the article and the environment of the website. We use the content and topics of our high-quality media environments to display your adverts 📢   For #Contextual Targeting to be successfully established on the market, scalability, standardisation and reliable quality are of crucial importance. To this end, the iq digital Data Team has defined a technology-agnostic standard together with the members of the OVK Online Marketing Circle 🤝 This ensures the comparability of the classification and the documentation of technical information.   iq digital offers precisely these solutions. Write to me or our data team at international@iqdigital.de or data@iqdigital.de