Oatly’s Post

Can you still market the traditional but inject some ingenuity at the same time? This is what happens when British ingenuity meets a traditionally tropical spirit 🥃 DropWorks Distillery: The British Revolution in Rum 🥃 Ever wondered what happens when British ingenuity meets a traditionally tropical spirit? DropWorks Distillery is here to show you, and it's nothing short of revolutionary. 🇬🇧 The British Twist Forget palm trees and pirate ships; this is rum reimagined with a British soul. DropWorks has taken the essence of Britain's creative spirit and distilled it into a bottle. The result? A premium rum that's as quirky as it is British. 📦 Packaging That Speaks Volumes Contagious, the design agency behind this masterpiece, has thrown the rulebook out the window. The packaging is a bold departure from the tropically themed norms, capturing the unique character of this new wave of rum. It's not just category-defying; it's category-defining. 🔍 Design Elements to Note Visual Identity: A clean, modern look that screams innovation. Messaging: The brand's story and ethos are seamlessly integrated into the packaging. Material: High-quality, sustainable materials that align with the brand's premium positioning. 📈 Impact on the Market DropWorks has carved out a new genre in the rum industry, and it's making waves. Their approach to branding and packaging is a case study in how to disrupt a market while staying true to your roots. 📞 Let's Collaborate Inspired to bring a fresh perspective to your brand? Reach out, and let's create something groundbreaking together. https://lnkd.in/eVEBwciD 🔖 #BritishRumRevolution #DropWorksDistillery #DesignDisruption So, are you ready to swap your mojito for a British-infused rum cocktail? 🍹

On the #packagingdesign of Ocean #energydrink can.... 🤓 I'm not a fan of energy drinks in general but I buy one once in a while when I'm in the mood for trying something new. And the #packaging of this can made me buy it. So, they were successful I guess...? 😅 They did have two biases going in favour of them though: 1. I had positive experiences with their flavoured drinking water and non-alcoholic beers.... 2. I'm a sucker for duotone.... But with an unbiased second thought, I don't consider this to be a great #packagedesign, especially considering Ocean has better designs on their other products.... 🤔 What are your thoughts though...? #branddesign #brandconsultant #branddesigner #design

From barely changed to a noticeable brand upgrade. How to rebrand a classic wine design. Subtle cues to enhance and modernise without alienating. https://lttr.ai/AHjpi #ClassicDesign #WineBrandNZ #Rebranding #PackagingDesign #GoodBrand

From barely changed to a noticeable brand upgrade. How to rebrand a classic wine design. Subtle cues to enhance and modernise without alienating. https://lttr.ai/AHkWs #ClassicDesign #WineBrandNZ #Rebranding #PackagingDesign #GoodBrand

What it's like behind the scenes in my studio taking pics for my website: www.earthmotherandsoul.com New Candle Scent loading....... #staytuned #plantbased #behindthescenes🎬 #candlemaker #luxurycandlemaking #glasgowbusiness #glasgow #veganfriendly #biodegradable #EcoFriendly #launch #setup #foryoupage #foryoupage💙

From barely changed to a noticeable brand upgrade. How to rebrand a classic wine design. Subtle cues to enhance and modernise without alienating. https://lttr.ai/AHkvP #ClassicDesign #WineBrandNZ #Rebranding #PackagingDesign #GoodBrand

Tap below to read up on Amy Kosnick's thoughts on how newcomers are making a splash in the #beverage aisles and considerations for your brand packaging as you go forward.

The fast food industry is constantly evolving, and the latest trends in fast food design are no exception. In recent years, we've seen a move away from the traditional, kitschy methods of the past and towards more modern, minimalist designs. This is partly due to the growing popularity of healthy eating and the increasing demand for sustainable practices. #fastfood #design #trends #innovation #sustainability #modernity #personalization #technology

Will you be grabbing an RTD this Summer? Summer is right around the corner, and longer, brighter and warmer days are almost here. This means many consumers will be reaching for ready-to-drink cocktails, the perfect accompaniment to soaking up some sun. Consumers have come to expect a lot from brands - sustainability, easy-to-use packaging and speedy delivery to name a few - but RTD cocktail packaging can be designed in a way that means it ticks every box. For consumers, a refreshing drink is only part of the service, and the rest comes down to an enjoyable unboxing experience. Check out our recent blog post to find out more about the refreshing world of ready-to-drink cocktail packaging. Find out more HERE: https://lnkd.in/edXN-kGu #packaging #innovation #design #sustainability

ScanBox 𝗘𝗻𝘃𝗶𝗿𝗼𝗻𝗺𝗲𝗻𝘁𝗮𝗹 𝗣𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲 (ExP) sets a completely new standard on the market. The ScanBox ExP upgrade simplifies food service tasks such as handling, manoeuvring, transporting, and cleaning, all become effortless. No more tilting pans or food spills during transportation. Adjusting the temperature is easy, ensuring quicker attainment and superior temperature distribution. Whether hot or cold, your food remains as fresh when removed, as it was upon placement. 🔹Innovative design with improved durable construction - stylish and more durable. 🔹Outstanding performance achieved through tighter composition - the food is kept fresh and tasty for longer. 🔹Utilizing fewer, yet superior materials, resulting in reduced emissions and weight - beneficial for the environment and you! #ScanBox #environmentalperformance #ExP #environment #design #performance #foodtransport