Norman Chu’s Post

SECOND BIG WIN 🏆 How I helped a beauty brand add an extra 2,000 daily orders without introducing extra offers: First, let me set the scene... They were doing, on average, between 4-5K orders per day in the last 14 days. I have been working with them for 2 months. They didn't want to introduce any crazy offers in the stores but rather introduce bundles, launch new products coming soon, and open new angles. I was like: "Love it, let's do this!" 🫡 In our next consulting session, we went deep into the data, research, and strategy. The problem was: - They were stuck around 5K orders for multiple weeks - If they increased the budgets on their current setup and angles, the CAC would go insane - They were saving their best offer for BFCM sale - They didn't test new angles, creatives, landing pages and bundles - They had a couple of new products coming but didn't have a plan for how to leverage those Seeing multiple brands doing different Q4 tactics to boost sales, I created a master plan with the brand's growth team. A 🦌 named "SCALY" you can see on the pic advice to start promoting GIFTS now and not wait till December. Here's what we did: - Start using the gifting angle in our copy with best-selling creatives - Iterate the best-performing creatives for gifting - Expanded our targeting to males and females and broadened the age range - Organized a themed shooting with best-sellers, bundles, and new products - Asked creators to shoot the gifting content with their partners, friends, and parents - Launched exclusive bundles to push higher AOV - Created a dedicated landing page for a gifting guide that included the new bundles and products - Launched gift cards - Ran a lead gen campaign for perfect gift ideas - Combine email, Influencers, Google, and Meta channel communication across the whole funnel - Whitelist our creators to build extra social proof On the third day, 5.5K orders😲, on the sixth day, 7K 🤑, and being highly profitable. Yesterday, we did 8K orders and scaling 📈 A WIN 🎊 So, we: - Expanded our messaging to reach new people - built a landing page with a 20% higher conversion rate - add +1,500 daily orders in 7 days - improved AOV by 15% - constantly hit the daily profitability target I look forward to all the new tactics we are implementing in the upcoming weeks. Now, let's keep it rolling. Off to the NEXT WIN. I will document more of the learning in my next posts, so make sure to follow them as I will not only talk about the high-scaling tactics during the offer periods but much more. Stay tuned. P.S. As always - Happy Scaling 🚀

$1 million-plus of products sold during a TikTok Live. Every time I think livestream shopping in the US is dead (or maybe rather hasn't yet fully come to life), something like this happens. Selling products is nothing more than a simple formula: Authentic person + Products they believe in + Audience who cares + True value exchange = Sales Livestream or not, every piece of the formula has to be there. I love seeing examples of that play out in real time. #retail #livestreamshopping #liveshopping #influencermarketing

Over $1M GMV and 20,000 purchasers in 1 TikTok E-Commerce Live Showcase! 🛍 That’s how much Stormi Steele (Founder of Canvas Beauty) hit in sales with TikTok Shop on June 8th - breaking the record for the highest grossing livestream on the platform in the US to date! Stormi set the record on TikTok back in April where she generated more than $360K+ in sales during a single showcase, followed by Jeffree Star’s success with more than $660K+ and Mandy Pena’s $730K+ GMV on their livestreams a few weeks after. Needless to say, this is just the beginning 🙌 Creator lead livestreams are the future for social e-commerce in the western market, and we're very excited for more groundbreaking moments like this! Huge shoutout to the whole ByteDance/TikTok org, as well as Stormi and the Canvas Beauty team for this major win - I'm sure there will be many more to come 🚀 #TikTokShop #LiveShopping #LiveSelling #SocialECommerce #TikTokShopMarketing #StormiSteele

If you needed a burning platform to explore strategic synergies for retailers and platforms to sit at the proverbial table together.-this is it. TikTok Shop did not come to play👇 The context: In the broadest sense- what inspires us to buy something today? I'd bet that it's a ~75%+ chance that the desire to buy something was created by the social media that you viewed. It doesn't matter if it's your cousin or a top influencer- if you viewed it, it's in. When there is repetition in a product you see on social media- that percent is even higher. The BIG two-sided friction: For creators- historically platforms have relied on them to tag all the products in their posts. That's 100% manual work which means only professional creators end up doing this, the funnels are broken and creators make very little revenue from this (10% commission on a $10 pair of socks isn't covering the cost to add the tag), so they churn. For consumers- there is a tremendous amount of friction between seeing the thing on a post, remembering where you saw it, figuring out what it is and ultimately where to get it. This is where content and commerce needs to be collapsed and why TikTok AI play will win. The Solution: Aligning what consumers view on social every day to a live feed of shoppable products. Not just tagged products, but ALL products featured in content. AI can power this product recognition with no tags from the creators or you needed. The Magical moment: when you are subliminally viewing content with products in it and then all of a sudden, like magic, that exact thing you were thinking about is now in your shopping feed. It's not fleeting items and clunky click throughs- this magical feed is always-on and feels like it could "read your mind" in terms of things you were excited about finding at some point. 🚀 The BIG Problem: the only businesses who can deliver on this promise ARE the social media platforms who know what content you consume everyday- BUT there's hope! It has been proven this feed does not need to live in the same platform as the media. So even though our largest retailers can't deliver on this personalization like TikTok Shop can because they have no idea what we viewed in our feeds, they can strategically partner to make this a reality. This is why Amazon launched a discovery feed to try to compete and I hope many are trying to sort this out and either build or form integrated partnerships to remain defensible online businesses (my recommendation). AI will fundamentally change how we discover and buy products. If you don't want to be further disintermediated from the consumer, time to make a move 👀 I'd love to hear how folks are exploring solving this in their organization- it's A HUGE OPPORTUNITY. 📞 #socialcommerce #ai #contenttocommerce #transformation

A 21-yr old's store generated $1.25M in 60 days w/ no inventory Meet Kayla https://lnkd.in/e-kMDq3F She joined TikTok Shop on 10/22 She's made 51 shoppable videos since then Kayla's "engagement", the metric brands use to recommend sponsorships of which she got few b/c of her low rate (2.9%) doesn't seem to matter now She's good b/c of her $200K in commission for 60 days of work Even crazier? Kayla sells products everywhere 500 items @ REVOLVE On Amazon she sells 100 On SEPHORA I lost count... To St. Laurent and BIRKENSTOCK and on Imagine how much more she's earning than the paltry $200k loool Again when the almighty gatekeepers at the agencies and brands locked her out hahaha Kayla is a full-fledged retail fleet generating significantly more than the empty mall doors I saw yesterday Feels like revenue is the new KPI but you've got to track millions of Kayla's across dozens of stores - influencer marketing needs an urgent overhaul When you carry zero inventory & your stores are: *free *easy to create and mobile-optimized *customized to align with your aesthetic *can be used to consolidate digital content into one view *include all your social accounts *contact details *and all your inventory.... it's a no brainer to sell products where you create content - the preferred way to convert digital natives Personalized digital storefronts will be the norm B/c it's life changing money Shoppers favor real consumers turned creators vs greedy brands who have shamed them 4ever Legacy retailers clinging to one-way ads & transactions will lose out to conversational, community-powered commerce We are in the 1st innings & we are losing BTW TikTok Shop in the U.S. just had its best week yet generating $445,882,350 in the last 7 days Billions of dollars are leaving the U.S. economy while fashion's arrogant leaders ignore our girls & track vanity metrics Consumers are becoming more active in creating content about their favorite products too, this behavior will accelerate The old way of developing products worked when there were huge barriers to entry and limited competition But now AI is poised to put Kayla and her friends productivity on rockets While we still design on paper with bias and iterate multiple physical versions of products over months and months and shove it into the market with ads – Kayla will be able to iterate digitally and automatically and get feedback from friends And when their demand is linked directly to high quality suppliers a new industry will be born An industry where you no longer have to follow made up microtrends And that’s the 2024 I’m greatly looking forward to In the old world, failing to deliver what customers wanted led to a missed quarter In the new era continually failing to deliver what customers want through the content they adore will lead to utter business model failure #thegreatfashionreset #genz #creatoreconomy #communitycommerce #contentistheproduct #tiktokisthestore

Leveraging the Personal Touch: How DTC Brands Thrive on Facebook In the bustling marketplace of Direct-to-Consumer (DTC) brands, carving out a niche on social platforms is no small feat. Yet, the secret sauce to resonating with customers on Facebook is evident for those who look closely. The mantra? Personalization, engagement, and authenticity. 🎯 Personalization at Scale: Customers today don't just buy products; they buy experiences, stories, and, most importantly, personalized solutions. DTC brands have embraced this by using data and customer insights to tailor their messaging and product offerings, creating a one-on-one conversation even within Facebook's huge digital landscape. Take Prose, for instance. Their ads don’t just sell shampoo; they sell a custom hair care ritual that's as unique as the individual scrolling through their feed. They transform a routine purchase into a bespoke experience by offering personalized consultations. 👥 Engagement Beyond Transactions: Facebook’s community-driven platform allows DTC brands to engage with customers beyond the transaction. Prose, for example, doesn’t stop at the sale. They nurture a community through customer reviews and shared experiences, turning customers into advocates. 🔍 Authenticity in Every Ad: The DTC model thrives on trust, and that's built through authenticity. Prose’s authentic representation of their products, with real customer testimonials and satisfaction guarantees, fosters a transparent relationship that resonates with the Facebook audience. 🔄 Feedback Loop for Continuous Improvement: Direct feedback via social media channels enables DTC brands like Prose to iterate quickly, improving products and customer experience in real-time, a luxury traditional retailers often can't afford. A Closer Look at Prose’s Success: Prose's ads have shone brightly on Facebook, serving as a great example of how to do DTC right. They’ve blended significant discounts with an aura of exclusivity around their products, showcased social proof with an impressive array of positive reviews, and sealed the deal with a satisfaction guarantee. Their use of visually engaging content that perfectly aligns with their personalized brand message demonstrates an understanding of their audience's desires and the Facebook ecosystem. In essence, DTC brands are winning on Facebook by doing what the platform does best — connecting. They’re turning the art of selling into the art of connecting, making every customer feel seen, heard, and valued. How do you see the evolution of DTC brands on social media platforms shaping the future of consumer engagement? #DTCMarketing #FacebookStrategy #CustomerEngagement #PersonalizedExperience #SocialMediaMarketing Image Credit: Prose

Beauty brands have figured out something that eludes most brands: How to turn TikTok viewers into paying customers. Emerging brands and established luxury players have struggled to turn casual viewers into buying fans through the ads they place on the platform. Many of them have had better luck engaging users with their non-paid content. Often, that doesn’t guarantee more than increased exposure. But in a July report, social media management platform Dash Hudson observed that five beauty brands — including body care brand Tree Hut, Millie Bobby Brown’s makeup line florence by mills, Kylie Cosmetics, LLC and skin care labels Laneige and TATCHA — drove more than 100% year-over-year sales growth in the back half of 2022. These brands were able to convert users who watched their videos on TikTok and Instagram Reels to buy goods in their online stores and through their retail partners. Read more on how a cadre of beauty start-ups have mastered the difficult task of turning TikTok users watching clicky content into long-term shoppers. ✍️ Malique Morris

https://lnkd.in/dnNp7K_J *Facebook Shop Content:* 1. *High-quality product images*: Showcase products from different angles, with good lighting, and in context. 2. *Detailed product descriptions*: Include features, benefits, materials, sizes, and prices. 3. *Product demos or videos*: Show products in use or demonstrate their features. 4. *Customer testimonials*: Share reviews, ratings, and feedback from satisfied customers. 5. *Behind-the-scenes content*: Share your brand's story, design process, or company news. 6. *Seasonal and promotional content*: Offer limited-time discounts, promotions, or seasonal products. 7. *Lifestyle content*: Show products in everyday life, highlighting how they solve problems or enhance customers' lives. 8. *Clear calls-to-action (CTAs)*: Encourage customers to "Shop Now," "Learn More," or "Sign Up." 1. *Product-specific hashtags*: #Fashion, #Electronics, #HomeDecor, etc. 2. *Brand hashtags*: #Nike, #Apple, #Levi's, etc. 3. *Industry-specific hashtags*: #SustainableFashion, #Gaming, #Wellness, etc. 4. *Seasonal and timely hashtags*: #SummerSale, #BlackFriday, #HolidayGifts, etc. 5. *Location-specific hashtags*: #NewYork, #London, #Paris, etc. 6. *Event-specific hashtags*: #FashionWeek, #CES, #Coachella, etc. 7. *Lifestyle hashtags*: #Fitness, #Travel, #Foodie, etc. 8. *Niche-specific hashtags*: #VeganFashion, #GamingHeadsets,

🚨 𝗪𝗮𝗻𝘁 𝘁𝗼 𝗸𝗻𝗼𝘄 𝘄𝗵𝘆 𝘆𝗼𝘂𝗿 𝗼𝗻𝗹𝗶𝗻𝗲 𝘀𝘁𝗼𝗿𝗲 𝗶𝘀𝗻'𝘁 𝗴𝗿𝗼𝘄𝗶𝗻𝗴? 🚨  It's time to face the rookie mistakes holding you back. Let’s dive in! 🛑 𝗠𝗶𝘀𝘁𝗮𝗸𝗲 #1: 𝗣𝗼𝗼𝗿 𝗪𝗲𝗯𝘀𝗶𝘁𝗲 𝗗𝗲𝘀𝗶𝗴𝗻   Your banner image should announce your latest, most enticing product with a button leading to the product or collection page. 🛑 𝗠𝗶𝘀𝘁𝗮𝗸𝗲 #2: 𝗨𝗻𝗿𝗲𝗮𝗹𝗶𝘀𝘁𝗶𝗰 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗣𝗵𝗼𝘁𝗼𝘀   Product photos should look professionally taken in a studio, not like they’ve been cut out and placed on a white background. 🛠 𝗙𝗶𝘅 𝗶𝘁:   Use bright lighting or daylight. Ensure all product photos have a consistent, brand-appropriate background. 🛑 𝗠𝗶𝘀𝘁𝗮𝗸𝗲 #3: 𝗟𝗮𝗰𝗸 𝗼𝗳 𝗩𝗶𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝘆   SEO, social media, ads, and influencer marketing are your friends. Get your store noticed! 💡 𝗣𝗿𝗼 𝗧𝗶𝗽:   Focus on organic growth via TikTok and Instagram if ads aren’t in the budget. 🛑 𝗠𝗶𝘀𝘁𝗮𝗸𝗲 #4: 𝗨𝗻𝗰𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗶𝘃𝗲 𝗣𝗿𝗶𝗰𝗲𝘀   Check out your competitors’ prices and ensure you’re in the same ballpark unless you’re a luxury brand. 🛑 𝗠𝗶𝘀𝘁𝗮𝗸𝗲 #5: 𝗡𝗼𝘁 𝗣𝗿𝗼𝘃𝗶𝗱𝗶𝗻𝗴 𝗘𝗻𝗼𝘂𝗴𝗵 𝗩𝗮𝗹𝘂𝗲   Make your shopping experience unique and enjoyable. Offer something special that your competitors don’t. 🛑 𝗠𝗶𝘀𝘁𝗮𝗸𝗲 #6: 𝗣𝗼𝗼𝗿 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗦𝗲𝗿𝘃𝗶𝗰𝗲   Customers need to trust they’ll get their orders on time and that issues will be resolved. Clear return policies and free shipping for orders over a certain amount can help. 🛑 𝗠𝗶𝘀𝘁𝗮𝗸𝗲 #7: 𝗡𝗼𝘁 𝗨𝘀𝗶𝗻𝗴 𝗥𝗲𝘁𝗮𝗿𝗴𝗲𝘁𝗶𝗻𝗴 𝗔𝗱𝘀   Retargeting makes customers 1.5x more likely to buy. Don’t skip this crucial step. 🛑 𝗠𝗶𝘀𝘁𝗮𝗸𝗲 #8: 𝗟𝗮𝗰𝗸 𝗼𝗳 𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻   Customers crave the latest and greatest. Make sure your products are innovative and stand out. 🛑 𝗠𝗶𝘀𝘁𝗮𝗸𝗲 #9: 𝗡𝗼 𝗦𝘁𝗿𝗼𝗻𝗴 𝗩𝗮𝗹𝘂𝗲𝘀   Brands with strong values build better connections and trust with shoppers. Ensure your mission statement is clear and compelling. 🚀 Ready to level up? Start by fixing these mistakes and watch your store grow! #EcommerceTips #Shopify #OnlineStoreGrowth #MarketingMagic Got any burning questions about your e-commerce journey? Drop them in the comments! 💬

Stop Scrolling, Start Selling: Your Social Commerce Playbook for 2024 Forget endless scroll holes and engagement metrics that don't pay the bills. Social commerce is the game-changer you've been waiting for, turning those casual scrollers into paying customers right on the platform. Ready to transform your social media into a sales powerhouse? 1. Embrace Shoppable Content: Instagram Shoppable Posts: Tag fashion items in your feed like Reformation, showcasing their latest sustainable dresses with direct links to purchase. Facebook Live Shopping Events: Partner with beauty brands like Glossier for makeup tutorials with exclusive discounts during the live stream. TikTok Hashtag Challenges: Launch a campaign encouraging users to share their home decor using your branded furniture and linking to your TikTok Shop. 2. Master the Art of Live Shopping: Host "Ask Me Anything" sessions on Instagram Live with your founder, answering product questions and offering live promotions. Collaborate with TikTok creators for product demos and giveaways, like Apple partnering with tech influencers for live phone reviews. Showcase behind-the-scenes glimpses of your production process on Facebook Live, building brand transparency and trust. 3. Build a Community, Not Just Followers: Run weekly polls and Q&As on Twitter like Curology, encouraging discussions about skincare concerns and building brand loyalty. Host "Caption This" contests on Instagram like Lululemon, fostering user-generated content and showcasing customer love. Respond to comments and messages quickly like Beardbrand, showing you value your audience and building meaningful connections. 4. Go Beyond the Big Platforms: Utilize Pinterest "Buyable Pins" like Anthropologie, showcasing home decor inspiration with direct links to purchase items. Partner with Snapchat creators for sponsored AR lenses like Maybelline, allowing users to virtually try on different makeup shades. Experiment with platforms like Twitch for live streaming gaming content and showcasing relevant merchandise like Razer. 5. Leverage Influencers Strategically: Work with micro-influencers in your niche like sustainable fashion bloggers for clothing brandsStop Scrolling, Start Selling: Your Social Commerce Playbook for 2024 , reaching a targeted audience who aligns with your values. Partner with long-term brand ambassadors like Michelle Keegan for Very, building trust and authenticity through consistent collaborations. Track influencer campaign performance using discount codes and affiliate links to measure their impact on sales. #digitalmarketing #marketing #socialmedia #ecommerce