Nikhil Thakkar’s Post

🤷♂️ Do you know the difference? 🤔 Are you planning or strategizing? Here are 5 fundamental differences between marketing plans and strategies: 1️⃣ A plan is static, a strategy is dynamic 2️⃣ A plan is reactive, a strategy is proactive 3️⃣ A plan is a list, a strategy is a roadmap 4️⃣ A plan focuses on the short-term, a strategy focuses on the long-term 5️⃣ A plan outlines steps, a strategy outlines goals and how to achieve them Explore further on this subject and delve into methods for ensuring that your approach goes beyond mere planning and truly encompasses strategic thinking. 🔗 https://lnkd.in/gPADh8N9

I'm so excited to share Miranda's feedback after starting the CMO Advisors program! We've had the first group of people get started, and the results they are finding are incredible. CLARITY - where there was confusion SIMPLICITY - where there was unnecessary complexity EXECUTION - where there was inconsistency and avoidance SYSTEMS - Where there were no repeatable processes Marketing doesn't have to be complicated. Let's install your core marketing systems together. Book a complimentary marketing strategy session with me! We'll do a SWOT analysis of where you are now and the direction your marketing needs to head! https://loom.ly/FFnaFoc

Marketing doesn't have to be complicated! Let's install your core marketing systems together. Book a complimentary marketing strategy session with me for an analysis on where you're at and where you can go from here: https://loom.ly/FFnaFoc

Not going to lie, it's still making me smile! 😄 Firstly, that our clients are such a great bunch to work with who bring humour to a budget. Secondly, that our team is delivering the goods and adding value to the client's business as they grow. #marketing #team #smemarketing

We don't like to blow our own trumpet, but this one had us bursting out with laughter, so we felt it needed to be (figuratively) framed.    A client came to us after feeling they weren't quite getting what they needed from their current marketing consultant.    After working through a new marketing strategy, we moved into budget setting. The client returned their budget template to us with this gem of a line item. We definitely took it as a compliment that we're delivering the value they were seeking.   We take pride in delivering to our clients a strategic marketing plan that clearly outlines the actions needed to achieve their marketing objectives, which should directly influence the overall business objectives.    Not just pages full of copied and pasted generalist statements and conceptual fluff that leave people thinking, "That's all great, but what am I actually meant to do?"   Like the black-and-white theme of our name, when working with Ebony & Salt, we aim to make things crystal clear and easy to understand. #strategicmarketing #marketingstrategy #marketing

Steve Jobs nailed it when he said, "Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do." That's the heartbeat of No Bullshit Marketing. Every strategy, every campaign, every piece of advice we give comes from a place of genuine passion for marketing and a bulldog determination to see our clients succeed. We're not in this just to play the game; we're here to change it for your business. Because loving what we do means we're never satisfied with "good enough." We aim for remarkable, and then we push even further.

Work? What work? We've mastered the art of strategic disappearance just when our Marketing Director comes knocking! 🕵️♂️🤣 But hey, we promise there's some serious behind-the-scenes magic happening, even if it looks like we're not working! 💼✨ #BetterMarketing #BetterMarketingCompany #BM #AccountManagers #MarketingAccountManagers #MarketingDirector #MarketingHumor #OfficeHumor #WorkingHard #HardlyWorking

Begin with the End in Mind My favorite principle from "The 7 Habits of Highly Effective People" is the second habit: "Begin with the End in Mind." In the marketing world, it's our guiding light. Why? Because it's not just about setting goals; it's about setting the right goals – ones that align with our vision. Starting with a clear endpoint sharpens our focus, making every marketing decision purposeful. It transforms campaigns from mere tasks into strategic steps toward success. In an ever-changing market, this habit ensures our efforts remain purpose-driven, leading us straight to our objectives.

How do you plan an effective marketing strategy? Step 1: Focus on What's Worked Before Step 2: Identify Your Biggest Opportunities Step 3: Build a Process to Implement There are more complex ways to do this, but without execution it all means nothing!

It was awesome to learn from Christopher, Cassie, and Andrea about their experience integrating Beefree into their email marketing workflow and how that has improved their agency and customer's ROI. Really great stuff! #sharingiscaring #marketing #webinar