I love this! Thank you to Rachel Brown from Beauty Independent to kick-off this exchange with Andrew Ross' provocative thesis and have us all react to it. I truly enjoyed reading everyone's thoughts on the topic of the shortening lifecycle of beauty brands. Here is a snippet of mine: "Because beauty brand lifespans are shortening, it is important that we are able to differentiate brands with staying power from brands that will end up being a flash in the pan. There are much more of the latter than the former in the market right now, and if a brand is not well-positioned, it will be challenging for that brand to survive over the long-term. That’s why we focus on understanding each brand’s differentiators and long-term relevance." See more here: https://lnkd.in/esVbwnu2 and you will discover what Kevin Murphy, Odile Roujol, Rich Gersten, Tina Henry Bou-Saba, Oliver Nordlinger, Claire Chang, Manica Blain, Sonya Brown, George Birman had to say. #beautyindustry #beautyinvesting Stride Consumer Partners
Andrew Ross, senior advisor and venture partner at XRC Ventures, believes shortening beauty brand life cycles have profound implications for conglomerates managing brand portfolios. Read more: https://bit.ly/3X5EX3a #hereforthefierce #indiebeautybrands #indiebeauty #beautypublication #indiebeautynews #wellness #beautycommunity #beautypreneur #skincare #cleanbeauty #greenbeauty #ecobeauty #indiebrands #indiecosmetics #indieskincare #brandstory #beautybiz #brandlaunch #beautyindependent
Manica Blain
1mo
Nicole Fourgoux I loved this snippet !
Odile Roujol
1mo
Insightful!
Editor In Chief at Beauty Independent
3wThank you so, so much for joining in!!!