Nicole Bearne’s Post

Are you racing with your team? I’m back with another #SalesStrategy inspired by a show I’ve been enjoying lately: Formula 1: Drive to Survive. On the racetrack, the team lead is responsible for the strategy of the entire race. The lead chooses which car is in front, and which one follows-up behind. This is similar to big sales. The responsibility is on the leader to choose the right strategy to land the deal. It’s important for the sales team to provide support to the individual in front so the team can win the race, or land the deal. "A driver needs to be a lion in the car." -Toto Wolff, Principal of Mercedes-AMG Petronas F1 Team #formula1 #salesleads

Mercedes-AMG PETRONAS Formula One Team maybe going through a difficult phase in Formula 1 but their star driver Lewis Hamilton isn't giving up yet "I've been incredibly proud of everybody. Everyone has been working insanely hard" "We've been making big steps. I think the biggest step we took was when we got to Monaco and the car has really progressed a lot since then" "We have a better understanding of where to position the car. It's been a lot more consistent - podiums, top-five finishes - which has been great" ”And, generally, we've been getting solid, great reliability. So, there's lots and lots of good bits" #HamiltonProud #MercedesTeam #LH44 #NeverGiveUp #Teamwork #HardWorkPaysOff #Formula1Progress #MonacoMemories #ConsistentPerformance #PodiumFinishes #ReliabilityMatters #StrongTogether #LewisHamilton #MercedesAMG #Formula469

I’ve been imagining how my old colleagues at Mercedes-AMG PETRONAS Formula One Team are feeling as they arrive at work today. Nothing beats the atmosphere around the factory the day after a race win. For the most part, working at an F1 team is just like any other job; you turn up, do your work and go home again. However, there are very few jobs where the impact of your work is played out to a global audience, where a tenth of a second can mean the difference between winning and losing, and the emotional highs and lows have such intensity. There is no hiding in F1, no waiting until the end of the quarter to see how the results have gone, no wondering if what you are doing is making a difference – everyone in a Formula 1 team knows that their work matters. So today in Brackley, team members will be arriving with a feeling of satisfaction of a job well done. The exhilaration of the win yesterday will have subsided to be replaced by a confidence, a spring in the step and a smile as they congratulate each other when they see their colleagues. The race debrief in the race bays, a sea of PETRONAS green race-winners t-shirts, with a glass of bubbly in hand, won’t be triumphalist. Yes, this is the second win in a row, but the first was down to luck when Max and Lando collided. Lewis’ win yesterday was balanced by the DNF for George. There will be an honest analysis of what went well and what went wrong, with an understanding of just how narrow the margins of victory were for Lewis; a couple more laps and Max would have had a fighting chance of taking first place. Above all, there will be a sense of humility because this is not the end of the season; it is just one result, albeit a great one. As they leave the debrief, their minds will already be focussed on the next race, eager to do what they can individually and collectively to perform at the highest level at the Hungaroring in two weeks time, in the hope that the Racing Gods allow them to taste the sweetness of victory again.

While Mercedes-AMG Petronas Formula 1 team have almost 60 % of the 2020 partners on board also 2024 Aston Martin have 11 %. Mercedes have one of the most stable, small changes from year-to-year, partnership network in Formula 1. It is perhaps unfair to compare the Mercedes-AMG Petronas network with Aston Martin, simply because Aston Martin was Racing Point in 2020. But on the other hand it is interesting to know how much a partnership network changes when a privateer team becomes a works team. Sauber will probably face the same massive changes in the partnership network when Audi takes over. In the picture we see the Racing Point partnership network 2020 compared with the network 2024. Left from 2020 are: 👉 Pirelli is as a F1 tire supplier still with Aston Martin 👉 Canadian Bombardier has been with fellow Canadian since Stroll invested in Formula 1 👉 JCB, the UK manufacturer of construction equipment, is also still with Aston Martin. American Movil, Telcel, Claro and Infinitum, the Slim family companies, followed to Sergio Perez to RedBull Racing in 2021. BWT is with Alpine F1 and Ravenol with VISA CashApp RB F1 team.

I was bearly old enough to remember the last F1 race in Adelaide in 1995, but I do recall the hype and atmosphere that sourounded that race as a boy and still have a red toy Ferrari (driven by Michael Schumacher at the time) purchased for me by my parents from my local home town Australia Post which still encapsulates those moments for me. With that potential and excitement that was built up from the races in Adelaide from 1985 onwards (last race in the annual F1 calendar over this period), it has been so very disappointed to see the golden years of F1 go to the benefit of Melbourne and Victoria (especially with how much history and input SA across many venues has contributed to developing the 'Australian Grand Prix' event right back to the 1920s! Formula E is an emerging spectacle, one that reflects the clean energy branding we are pushing here in SA and aligns with the transitioning of our local economy to attract high tech companies and Business. We still have a strong motor sport heritage here in Adelaide / SA dispite lossing our symbolic locally founded and made Holden's and local car industry with Mitsubishi also closing down their factories. Formula E is quickly gaining popularity each year and is increasingly relevant to the next generation of motor fans with EVs growing in numbers within our communities seemingly on a daily basis. Peter Malinauskas, Brand South Australia, the addition of formula E in Adelaide while it is still early and growing would be the perfect boost to reignite the falling relevance of the Adelaide500 race now Adelaide's car industry is now non existent and the formula now relies on imports with no real local comnections. How good would it be to bring Formula E to the Streets of Adelaide! https://lnkd.in/gJMVyrrx

Last night, I had the incredible opportunity to listen to and meet Formula 1 Team Principal of Williams Racing. I've long admired James Vowles and the strategy work he was responsible for at Mercedes-AMG PETRONAS Formula One Team. Having worked in such a complex sport for over 20 years, his key words of wisdom were surprisingly simple: Mistakes. Own them eternally, but let go of them immediately. The second mistake is often the worst one, because in trying to rectify the first mistake, we take our eye off the ball. Boundaries. Define them with crystal clarity. Focussing solely on the task at hand by compartmentalising decisions and tasks is crucial for entering a flow state under pressure. Change. Embrace it fearlessly. Letting go of the old way of doing things is often the only way for an organisation to innovate and succeed. At the core of this effective change lies two things; people and culture. #FormulaOne #MBAJourney #CambridgeMBA

I’ve had an 18 year old paid intern start work with me recently on some summer projects, predominantly helping launch our financial freedom programme, Destination Freedom (more on that later). I’ve been frankly disgusted with how little prepared she is for the world. She’s had almost no work experience, no careers guidance and as a graphics / digital media person - she’s had absolutely no coaching on the impact of AI on her pathway. Her studies have been entirely theoretical and not remotely aligned with what employers actually need. Often when coaching or mentoring early careers people, grads and up, I task them with creating a vision for their life. I ask them to think through both personally and professionally where they would like to see themselves in 10 and 20 years time. We can then draw dotted lines backwards from that destination to inform what pathways to take. But I agree with Toto on reflection, 18 is too young and importantly like with my intern - exposure to different experiences and environments is vital to help shape that vision. We need young people to try different things without fear or synthetic pressure. But we do need them to understand money. Even without considering student debt, it’s so easy to take wrong turns at a young age with money that can define us for decades. I did, getting into credit card debt and car loans. I’ve offered my intern Charley a permanent apprenticeship already. We’ll shape a pathway that adds value for the business but exposes her to a range of clients and situations, building her vision and confidence over the next couple of years. If she sticks around great, if she heads off somewhere else to pursue her vision then that’s great too. Her reaction to our financial literacy and freedom content has been fascinating. No one has ever explained money to her, not saving, investing, compound interest, mortgages, loans, credit, debt. Nothing. She’s already thinking through safeguarding her finances and her route to financial freedom as a key element of that life vision. Sign up for updates on Destination Freedom for you or your kids here: https://lnkd.in/d2SUyyPx

Each path is unique.

Gen-Z power strikes again as Monster Energy part ways with the Mercedes-AMG PETRONAS Formula One Team after a 14-years to join forces with McLaren Racing 🏎️ Monster Energy wanted to pivot focus into "enhancing fan experiences" and no one does it better in F1 than McLaren Racing. Focusing on the dynamics of sports sponsorships; the move reflects the increasing emphasis on off-track success and social media engagement, a trend becoming paramount for sponsors seeking broader visibility and connection with fans. Both McLaren's drivers are under the age of 25 and Lando Norris secured P1 as the favourite driver in age groups under 24 according to recent studies, the partnership underlines the influential role Gen-Z holds in shaping sponsorship dynamics. This shift is not exclusive to four-wheels. With MotoGP regularly going live on social media channels; suggesting a growing trend where brands looking for sponsorships in Formula 1 and MotoGP prioritise fan experience and engagement over just racing performance. It’s highly likely brands will follow Monster Energy's lead in redirecting their support toward teams with higher levels of fan engagement than just podiums and silverware 🏆 #partnerships #branding #brandcollaboration #monsterenergy #motogp #britishsuperbikes #f1

Most are aware of the source of this story, but it's still a shame to see Susie Wolff having to defend herself like this. Arguably the most prominent and influential woman in F1, Wolff being singled out like this serves as a reflection of some attitudes that remain across motorsport. Much to be done to create a more inclusive environment in motorsport, and the opinions shared in this article remain as relevant as ever 👉 https://lnkd.in/et367NFW #SportsBiz #F1 #womeninmotorsport