Nick G.’s Post

Customer obsessed -- that's what AskNicely helps our own customers to be and we strive to that same standard in our teams. That's why we're looking for a multi-talented CSM in our New Zealand office. If you're someone who thrives by building strong relationships, solving unique customer challenges and collaborating cross-functionally to improve our products and offerings, this might be the role for you. Working with two great leaders in Reagan Nickl and Simona Turin, this is an amazing opportunity! #hiring #customerexpeirence #customerobsession

🏳️🌈⃤  The Dark Side of Email & SMS Marketing: Why Consent is Crucial for Building Trust and Loyalty 🤝 In 1999, Seth Godin coined the term "Permission Based Marketing." He literally wrote the book on it. 🤝 As an early adopter of email marketing, he realized relationships are based on trust and that permission requires consent. 🤝 We're in an age of massive change. The internet and laws surrounding it are moving towards privacy. _____ 🌐 While CAN-SPAM covers, "Harvesting email addresses," and TCPA covers, "Automated messages delivered to cell phones without consent," there's an uptick in loopholes in the "deep grey area." 🌐 There's a difference between legal and ethical. 🌐 When a brand wants to grow email + SMS subscribers, there's abundant strategies and technologies that help brands speak and serve their audience more effectively. _____ 💔 HOWEVER, if someone opted into a database owned by a company that sells all of its data (hint: everyone has), doesn't consciously opt-in to a brand, then receives email or SMS messages, they feel the violation of trust and privacy. 💔 Whether a brand sends mass messages "1:1 at-scale" versus an "automated system," or identifies the customer's data through purchased data they never knew they opted into, and begins sending messages, as consumers, it presents as off-putting. 💔 When there is no "explicit, known" consent, it feels like a violation of privacy. ____ 💜 At Retencity, as marketers who live, sleep, eat and breathe lifecycle marketing, we believe in permission based marketing. 🧡 We believe without consent, trust is fractured. 💚 We believe that when brands aim to build true relationships to transform subscribers into customers and customers into advocates that they do so with consent. 💛 We believe that building loyalty, retention, lifetime value, and repeatable success comes from a foundation of trust and permission. 💙 And, as privacy becomes even more prevalent, we believe the brands that build true, lasting, relationships, are the ones that will stand the test of time. What do you think? #emailmarketing #smsmarketing #lifecyclemarketing #consent #permission #privacy #martech