Natasha Jakubowski’s Post

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Chief Innovation Officer, Global Partner at Anomaly

Nike's new 'pre-covery' products developed with Hyperice are interesting - they have created a whole new category of 'warm up' and prep products to aid performance that use compression, sensors that use heat and cooling. These look more concept than mainstream, but I can see more products touting 'pre-covery' coming out especially outside of equipement such as drinks, gels, supplements and other ways to boost optimal physical and mental performance and recovery. #innovation #performance #sportstechnology #categorycreation #whitespace #consumerneeds #jtbd #technology https://lnkd.in/eUsK_tZP

Nike's New Sneaker Collab Could Revolutionize Active Recovery

Nike's New Sneaker Collab Could Revolutionize Active Recovery

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