Nanjundan Chinnasamy’s Post

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Pega Lead Decisioning Architect | 1:1 Customer Engagement | Pega CDH | Credit Risk

🚀 Maximise Personalisation with Celebrus & Pegasystems Combining the power of real-time data from Celebrus with Pega's AI-powered decisioning would help the enterprise achieve moments-based marketing by sensing customers' behavioural signals to drive in-the-moment decisioning across the customer journey and all channels. This powerful combination enables businesses to: ✅Craft a Unified Identity Graph: Celebrus captures a wide range of customer identifiers, creating a seamless identity profile across channels and devices, evolving from anonymous to known states. ✅Sense and Respond to Customer Needs: Harness real-time data from all digital touchpoints, enriching Pega’s AI decisioning to precisely anticipate and meet customer needs. ✅Deliver the Next Best Experience: Infuse Pega’s decisioning with deep insights, offering prioritised, hyper-personalised engagement that resonates with each customer’s unique journey. ✅Seamlessly Unify the Customer Journey: Implement the calculated engagement through various channels, ensuring a consistent, one-to-one customer experience that boosts loyalty and drives growth. For a tailored demonstration of how these solutions can transform your business, contact our DCS team today! #DCS #Celebrus #Pega #PegaPartner #PegaDev #pegacdh #FirstPartyData #wearedcs

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Introducing our latest collaboration! DCS and Celebrus have united forces to unlock the full potential of Pegasystems CDH decision-making capabilities.   As the future of cookies becomes more and more uncertain, the importance of maximising the value of first-party data continues to increase. DCS have partnered with Celebrus to bring a packaged solution to our clients. This utilises Celebrus’ complete identity resolution and Pega's decision-making capabilities to enhance the entire customer journey from unknown through to authenticated. This partnership enables brands to dive deeper into customer insights, foster stronger engagement, drive growth, and seamlessly navigate regulatory changes. Read more in our whitepaper: What does 3rd party cookie deprecation mean for Decisioning? https://lnkd.in/etukinKq #Pega #Pegapartner #DCS #Celebrus #PegaCDH #Decisioning

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