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📢 Join our online panel discussion on the Digital Markets Act and its impact on online marketing. 🌐 Get ready to navigate the changes in user consent and data management imposed by the DMA. Prepare your business for compliance, secure your market operations, and elevate your ROI. 🚀 🟡 Discover how DMA will reshape online marketing 🟡 Understand why it's crucial for marketers to get ready 🟡 Learn to set up an automated consent solution for DMA readiness TITLE: "Digital Markets Act and its impact on online marketing – improve results and opt-in rates in the new digital era" 🗓️ Date: 5 December, 2023 (Tuesday) ⏰ Time: 4 pm CET (10 am ET) 📍 Location: Online (link sent to registered attendees) Experts: Tilman Harmeling, Senior Expert Privacy at Usercentrics Sandra Wojciechowska, Data Protection Officer at e-dialog Richard van der Velde, Technical support lead at Usercentrics Lukas Gilbert, Senior Customer Success Executive at Usercentrics Unlock the secrets to compliance and increased opt-in rates! Register now to secure your spot. 👉 https://bit.ly/3usXeLP #Webinar #DigitalMarketsAct #UserConsent #DataPrivacy #MarketingOnline

🚀 Calling All Marketers! 🚀 As we all know, the digital marketing world is evolving rapidly with the end of third-party cookies 🍪  Are you ready to make the necessary changes on your strategies to be both effective and privacy-centric?🛡 We’re here to guide you through this transition! At Croct, we specialize in harnessing the power of first-party data, crafting the perfect balance between deep personalization and user privacy 🌐 Explore our detailed insights and learn how Croct can empower your marketing in this new era. Ready to adapt and thrive? Check out our full post: https://lnkd.in/dcjeremn. Let’s navigate this change together! 🐊

📢 We’re hosting an insightful webinar on opt-in optimization! Join us. In this online webinar you will learn from our experts how you can optimize user consent rates to get more users to accept your website cookies. 🚀 Discover compliant practices and tactics to improve opt-in rates and get more from your users' data. With higher opt-in rates, you can reach more users with your targeted ads and remarketing. You can also satisfy users' preferences by offering them customized content. 🌐 🟡 Learn how to get your users to say ‘yes’ to personalized ads and remarketing 🟡 Learn effective strategies for optimizing opt-in rates 🟡 Discover how to make your cookie banner compliant and user friendly TITLE: “Opt-in optimization tactics: Get valid user consent for cookies” 🗓️ Date: 17 October, 2023 (Tuesday) ⏰ Time: 4 pm CET (10 am ET) 📍 Location: Online (link will be sent to registered attendees) Register now to secure your spot and take the first step towards higher consent rates! 👉 https://bit.ly/3QaUPxL #Webinar #ConsentManagement #UserPrivacy #Cookies #OptInRates #MarketingOnline

The deprecation of third-party cookies continues along at snail's pace thanks to regulation in EU and confusion everywhere else. Marketers are looking everywhere for answers: cleanrooms, tags, contextual placements, Privacy Sandbox, walled gardens and more. Join Ken Zachmann and Angelina Eng for a discussion of where we go from here, recorded live at the Spring 2024 MarTech Conference. #dataprivacy #firstpartydata #digtialadvertising #marketing #cookielessfuture https://lnkd.in/e852i2Xx

And the countdown begins...... In just over 24 hours I will be chairing this honest conversation on how to navigate the complex and evolving landscape of online advertising without relying on third-party cookies. Join me and my brilliant panel of data and ID experts, Alexandra Jarry-Bourne, Caitlin Borgman, Sara Vincent, and Zuzanna Gierlinska, for an insightful discussion where we will cover topics such as: - How addressable is the market today and what will change when Google deprecates cookies? - What are some of the innovative marketing techniques, products and tools that have emerged in response to the cookie challenge? - How are some of the current solutions helping marketers to achieve their goals in the open web, walled gardens in a privacy compliant way? And more importanly, walk away with the actions that you can take today to take control Don't miss this opportunity to learn from the best in the industry and get your questions answered. The panel will take place on Monday, 17th June, from at 2:30pm. Register now through the Empower Cafe landing page (Link in Comments) and follow Propeller Group and WACL for more updates. I look forward to seeing you there! Microsoft Advertising Utiq ID5.io Adform Louise Watson #cookieless #dataexperts #empowercafe #femaleleaders #canneslions2024

💻 Webinar recap Thank you to everyone who joined us for our webinar on optimizing user consent rates! It was a great success, and we hope you found it insightful. 🌟 If you couldn't make it, don't worry! We've got you covered. The recording of the webinar is now available. Click the link below to access it and gain valuable knowledge. 🟡 Learn how to get your users to say ‘yes’ to personalized ads and remarketing 🟡 Find out effective strategies of optimizing opt-in rates 🟡 Discover how to make your cookie banner compliant and user friendly https://bit.ly/3QmpqYZ #WebinarRecap #MarketingCookies #UserConsent

#Google introduced Google Ads Data Manager on October 11, 2023, to simplify the ways you connect and use your first-party data with our ad solutions. It puts all your data management controls in one place, enabling you to drive incremental revenue and better outcomes for your business. Amid the evolving privacy landscape, first-party data remains a valuable and enduring asset. #GoogleAdsDataManager streamlines the data management process, making it simpler for you to track conversions, target your audience with personalized advertisements, and extract valuable insights from your data. These capabilities empower your business to achieve more favorable outcomes.

🔮 Have you wondered what the digital advertising landscape will look like after 2024, once cookies are phased out? As the ad industry grapples with this future, we at Teavaro are already ahead, developing solutions that will stand the test of time. 🚀 The ad ecosystem is fervently preparing to adapt to a cookie-less future by moving towards several aspects but especially: 1️⃣ Data Privacy: More emphasis on user privacy, transparency, and consent-based data collection practices. In our new blog we point out how data privacy is constantly evolving and we share actionable insights into: 🎯 Implementing top-notch data privacy 🎯 Offering a new software solution with Utiq 🎯 Fostering authenticity and trust By adopting these key aspects, you'll begin to see an upward trend in your ROAS without compromising your ethical stand in marketing! 🔄⚖️ Eager to delve deeper and pave your way towards a responsible and profitable marketing drive? 👀 Have a look at our new blog post for a comprehensive guide on achieving this balance 👉 here the link to our latest blog: https://lnkd.in/dEkdybi7 available in English, German and Spanish 💼💡 And as always, we'd love to hear your thoughts and experiences on this topic. Share your insights in the comments below! 👇 #DigitalMarketing #responsableMarketing #ROAS #TeavaroBlogs #dataprivacy #cookielessfuture #adtech #martech #dataprivacy

🚀 Last week Ben, George, and Lewis, headed into London for the Cookieless Now Summit hosted by InfoTrust at Google CSG. 🍪💡 George has shared some of his key takeaways: 🔒Marketers need to incorporate privacy by design, being proactive rather than reactive, and making the experience a natural and non-disruptive part of their user experience. With 43% of people saying they'd switch from the preferred brand to a second choice if the latter provided a good privacy experience, it is vital to incorporate this well. 🌠With the constantly evolving digital landscape for advertising, adaptation is key. With the imminent deprecation of third-party cookies, it's crucial for marketers to stay fluid and adapt their strategies. A memorable quote from this? “Ignorance is not defensible, it’s negligence.” 🌍 We’re heading into a world of change, and now more than ever we need to be ready to leverage tools to help fill the gaps that come as we lose third-party cookies and cookie consent legislation changes day in and day out. 📊Marketers need to be ready for change, whether it be taking advantage of server-side storage, taking the reins with data warehousing or leveraging AI to model data effectively and fill the gaps that the future will bring. Keep up to date with what is happening, as it changes quickly! If you fancy a chat about using more data in your digital marketing, best practise cookie banners, server-side storage, or anything else digital marketing for that matter - drop us a line! #data #analytics #cookieless #dataprotection #datawarehousing #digitalagency

Google is already starting to phase out third-party cookies. As the digital landscape evolves, so do the ways we navigate its challenges. With third-party cookies being phased out by the end of this year, it's crucial for businesses to find innovative solutions to continue optimizing their digital advertising efforts, especially on platforms like Google Ads. Today, I'm thrilled to share how Dataddo can be your ally in this transition. Our platform offers a seamless service-side data transfer solution that empowers you to optimize your Google Ads algorithms efficiently, without relying on third-party cookies. 🍪➡️🚫 Discover the three key ways Dataddo can help transform your data strategy, ensuring your advertising remains impactful and data-driven in a cookie-less world. This is not just about adapting; it's about thriving in the new digital era. #DigitalMarketing #GoogleAds #CookielessFuture #DataIntelligence #Innovation