Paul Mellor’s Post

In the game of sports marketing and the agency world, business development is a critical aspect of running a successful agency, team or business. It's all about bringing in new clients, strengthening your existing relationships and ultimately driving business growth. 𝗛𝗲𝗿𝗲'𝘀 𝘆𝗼𝘂𝗿 𝘂𝗹𝘁𝗶𝗺𝗮𝘁𝗲 𝗽𝗹𝗮𝘆𝗯𝗼𝗼𝗸 𝗳𝗼𝗿 𝘀𝗺𝗮𝘀𝗵𝗶𝗻𝗴 𝗶𝘁 𝗶𝗻 𝘁𝗵𝗲 𝗮𝗴𝗲𝗻𝗰𝘆 𝘄𝗼𝗿𝗹𝗱! 𝟭. 𝗞𝗻𝗼𝘄 𝗬𝗼𝘂𝗿 𝗚𝗮𝗺𝗲 🎯: Figure out your dream clients' needs and how to reach them. It's about customizing a marketing game plan for a perfect match. 𝟮. 𝗕𝘂𝗶𝗹𝗱 𝗬𝗼𝘂𝗿 𝗕𝗿𝗮𝗻𝗱 🌟: Stand out from the crowd! A killer website, awesome content and a consistent style will make you shine. 𝟯. 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗠𝗮𝗴𝗶𝗰 💡: Time for a winning strategy! From social media to sticky content, let's get your message out there. 𝟰. 𝗣𝗼𝘄𝗲𝗿 𝗼𝗳 𝗣𝗮𝗿𝘁𝗻𝗲𝗿𝘀𝗵𝗶𝗽𝘀 🤝: Team up with other businesses to grow your reach, network successfully and offer more to your clients. 𝟱. 𝗞𝗲𝗲𝗽 𝗧𝗵𝗲𝗺 𝗛𝗮𝗽𝗽𝘆 💼: Long-term relationships matter! Be attentive, solve problems, and watch those referrals roll in! 𝟲. 𝗦𝗵𝗼𝘄, 𝗗𝗼𝗻’𝘁 𝗝𝘂𝘀𝘁 𝗧𝗲𝗹𝗹 🔍: Show off your success stories. Let your happy clients do the talking. 𝟳. 𝗡𝗲𝘁𝘄𝗼𝗿𝗸 𝗪𝗶𝘀𝗲𝗹𝘆 🌐: Rub shoulders with the right people at industry events and become the go-to expert in your field. 𝟴. 𝗕𝗲 𝗮 𝗧𝗵𝗼𝘂𝗴𝗵𝘁 𝗟𝗲𝗮𝗱𝗲𝗿 🔝: Share your insights. Show you know your stuff and people will notice. 𝟵. 𝗧𝗵𝗲 𝗣𝗼𝘄𝗲𝗿 𝗼𝗳 𝗪𝗼𝗿𝗱 𝗼𝗳 𝗠𝗼𝘂𝘁𝗵 🗣️: Happy clients are your best ambassadors. Get them talking! 𝟭𝟬. 𝗠𝗲𝗮𝘀𝘂𝗿𝗲 𝗮𝗻𝗱 𝗜𝗺𝗽𝗿𝗼𝘃𝗲 📊: Keep an eye on what works and what doesn’t. Pivot and move. It's the secret to always staying ahead. 𝗔𝗻𝗱 𝘁𝗵𝗮𝘁’𝘀 𝗷𝘂𝘀𝘁 𝘁𝗵𝗲 𝘀𝘁𝗮𝗿𝘁! 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗱𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁 𝗶𝘀 𝗮𝗻 𝗼𝗻𝗴𝗼𝗶𝗻𝗴 𝗮𝗱𝘃𝗲𝗻𝘁𝘂𝗿𝗲, 𝗮𝗹𝘄𝗮𝘆𝘀 𝗰𝗵𝗮𝗻𝗴𝗶𝗻𝗴 𝗮𝗻𝗱 𝗲𝘃𝗼𝗹𝘃𝗶𝗻𝗴. Dive deeper into our journey at https://lnkd.in/eHzPqfgz, and join us on our dynamic expedition of growth and innovation. 📈 #UniversalMultisport #LeeZohlman #Sportmarketing #Businessdevelopment #Marketingstrategy #strategicpartnerships #motorsport #sponsorshipsuccess #investorrelations 

Dive into the impact of SociallyIn's effective social media marketing through a compelling customer testimonial. Discover firsthand the success stories and strategies that make a difference. #SocialMediaMarketing #CustomerTestimonial #SociallyInSuccess

Embracing the crisp fall air and vibrant foliage while playing sports is pure bliss! 🍂⚽️ Let's kick off this season with energy and teamwork, making memories that'll last a lifetime. Cheers to fall sports and unforgettable moments on the field! #rebranding #branding #marketing

This is why we do what we do. Not because it's fun (IT IS) and not because we're creative athletes who needed an outlet (WE DO) but because seeing the excitement and results of our efforts is incredibly rewarding. And we wouldn't change that for the world. Wondering about how we can make these results come to life for YOUR brand? Hit us up at info@sociallyin.com and let's talk! #socialmediamarketing #customertestimonial #socialmediastrategy #results

🚀 Elevate Your Brand with Royal Lions - Your 360° Marketing and IT Solutions Partner 🚀 🌍 Remember Red Bull's iconic leap from space that took marketing to new heights? It wasn't just a jump; it was a boundless exploration of what's possible. 🛰️ Just as that leap redefined limits, Royal Lions is here to redefine your brand's potential. 🦁 At Royal Lions, we're not just marketers; we're the architects of your brand's journey. Our strategies are the rocket fuel that propels your brand to captivating heights, just like the Stratos campaign that left the world in awe. 💥 Captivate. Inspire. Ignite. 💥 From crafting social media stories that traverse continents to pioneering digital strategies that revolutionize industries, we are the driving force behind extraordinary marketing. 📈 Your brand has the potential to enthrall hearts and minds, and we're here to make it happen. 🌐 A 360° Approach to Success 🌐 Our expertise isn't just limited to one facet. We offer a comprehensive range of marketing and IT solutions that cover all angles, ensuring your brand's story resonates on every platform. 🔗 Ready to see your brand's story reach new horizons? Connect with us today to embrace limitless possibilities. Reach for the stars with Royal Lions and witness your brand soar like never before. 🔽 Visit our website : www.royallions.in 📞 Contact us: dhiraj@royallions.in #RoyalLions #MarketingMastery #BrandElevation #InfinitePossibilities

Doing great creative work is not about being fearless. Doing great creative work is about moving forward even when you are afraid. Many times people come to our marketing teams and say “you guys are fearless”. That’s kind of flattering. But… only if they knew that we are always shitting our pants every time we are doing something unique and different. Whether it’s a plant based turtle soup for NotCo, sending customers to the direction of a competitor like in Whopper Detour, or painting an abandoned church in Europe with the story of Diablo, doing something different is like stepping into the unknown. And any uncharted territory brings uncertainty. And uncertainty brings a bit of fear. It’s a natural defensive mechanism. So it’s really not about being fearless. Maybe if you are not a bit a afraid you are not pushing the boundaries of creativity far enough. Maybe we all should embrace a little bit more “being afraid”. Maybe our fear is a sign that we are into something. Thank you Pippa Chambers for the interview. I am really looking forward to Cannes In Cairns. #marketing #advertising #creativity

Celebrity endorsements are a strategic and creative cop out. Your brand should be the celebrity, not some random well-known person who could tank your brand just as easily as support it (see Jared from Subway). Stop using borrowed interest and start building an authentic brand with authentic marketing.

Make Meaning, not just on LinkedIn, not just in the office, but in all aspects of your life, you are given the opportunity to bring meaning and value. Let's not be so driven to consume and take but give and offer. #SeatedSocial #Trucking #truckingindustry #leadsourcing #advertising

What’s Your Ad Campaign’s Meta-Narrative? Is the story of Rocky really about boxing? Or is it about an underdog’s epic journey back to self-respect? Great ads are like that too. The superficial story of an ad might be about a business decision. Or even a specific offer. But the real story will inevitably be about putting values into action in the face of resistance, required sacrifices, and battle-scars. And you can take that one step further. If all of your ads tell stories, and all of those stories are really about something other than the surface-level topic, then what’s the grand “meta-narrative” that you’re telling over the course of all those ads? What’s the overarching theme behind your branding campaign? Done right, the grand, meta-narrative of your campaign will center around: What kind of person you are, What kind of company you’ve built, and Why you’re driven to do business in the way that you do. And on that list bit, I’m talking about your “Advocated Position.” An advocated Position may not seem all that astounding when stated bluntly, but when brought to life through story, it’ll draw high-value customers to you like college kids to free beer. Here’s what an advocated business might sound like... https://lnkd.in/eaphYA8t

Perfect brand partnerships DO EXIST Here's my PSA - You are worthy of being compensated for your content - There are brands out there who will let YOU be YOU - You don't have to accept bottom of the barrel deals to get by I've worked with this brand on 6 contracts since 2021 and I received this email yesterday I can bring REAL VALUE to these brands and SO CAN YOU TOO! Now I just need the team to film their reactions next time haha #contentcreator #solopreneur #brandpartnerships