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Getting Underdog Brands Noticed & Four BAFTA Nominations

You won't give your Oscar speech until you're 50. 25% of Nobel Prize winning scientists sing or make music in their spare time. And the average age of a Nobel Prize winner is 59, the average age of a Pulitzer Prize winner is 49, the age you'll win your first Oscar is 50. So if you want to be at the absolute top of your game, then you need to sing, dance, draw, write or act in your spare time. And you need to old enough for your knees to ache in the winter.   Because it's Cannes this week, I've been thinking about it this. Why? Because, marketers and Ad agencies seem to fetish youth and efficiency-at-all-costs. And they definitely fetish the young swashbuckling 30 year olds, with an MBA and a fast mouth. Scientists are Mick Jagger, while growth-hackers are Elon Musk. So what does it mean for Underdogs? People with interests outside of work are more productive, better critical thinkers and less likely to be a know-it-all-nobber. You want your Underdog to grow? Stop hiring people who argue about corporate strategy on LinkedIn at weekends. Outside of work, Elon shouts on Twitter while sleeping under his desk. Sir Mick Jagger. Proper scientist. - - - #Marketing #Underdog cc: Mellor&Smith

Scientists are sexier than growth hackers.

Scientists are sexier than growth hackers.

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Richard Long DipM CIM

Healthcare strategist & senior leader. Omnichannel is one tool to engage your HCPs and patients; launch excellence, go to market specialist

1mo

Worth reading this just for my new phrase “know-it-all-nobber” 👏

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