Paul Mellor’s Post

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Getting Underdog Brands Noticed & Four BAFTA Nominations

Act your age, not your shoe size. Imitation is not the sincerest form of flattery. Stop copying the 'playbook' from the largest brand in your category. It's lazy thinking. When instead you need critical thinking. Lovely quote from the acerbic Aussie, John James (a man with 2 first names, love it) 'If your whole career's been spent working in brands built by someone else, you don't understand how brands are built. Especially in early or mid-stage businesses' Underdog brands, need Underdog thinking. - - - #marketing #Underdogs

Mark Hopkins

🔧Engineers & Technical Sales in 🏭 Manufacturing🚗✈️🚂🪫 (including Storage Solutions) Recruitment UK | Podcaster | Commentator of Recruitment | Vlogger | Ex-Engineer🔧

1mo

Question - how do you stand out in a saturated market, where everyone is saying the same thing - like, if you are saying that you can do what your competitors cant do - you basically saying the same things as everyone else is promising.

John James

Executive Advisor Commercial Strategy - Champagne taster, Freelance CCO/CMO/CRO/CGO

1mo

Biggest mistake I see time and time again - using a big brand playbook for a smaller brand. Big brands often just do it because they can. Not because it works.

Kieron Bain

Creative Director and Co-Founder at Panjea

1mo

But Coca Cola don't do it like that

Chanel Serena Morales 🍍

Helping B2B founders attract their dream clients, without social media 👉 Experiential Marketing Campaigns that get attention. Strategy | Direct Mail | PR | Creative Events | Guerrilla Marketing | Gifting

3w

I think people get themselves in such a muddle with what to do to grow their business it can sometimes feel safer to copy what others are doing. It's a shame really!

missed your posts .....welcome back 👍

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