Your 4-sided-triangle™ It's not a magic bullet. Yep, really. 'All models are flawed, but some are useful'... it was the ace Blair Enns on the 2Bobs podcast who reminded me of the quote from the brill George Box. The best you can hope for with your trademarked framework? Is it will bring order to your chaotic process. (Side-note, why do people insist on trademarking them?!) But 'bringing order to chaos' doesn't exactly jump off the page and sell, does it? So they've become ubiquitous and totally part of how agencies / consultants try to show off their thinking. But as a rule of thumb: If Management Consultants sell it, then it's definitely BS. So don't buy their BS. Instead, put your old fashioned thinking cap on. And do some old fashioned critical thinking. Because the only way Underdogs can compete with the largest brand in their category is by out-thinking them. Underdog brands, need Underdog thinking. - - - #marketing #Underdogs
Spot on Paul. I use models to help, but I always try to remember they are like a garden spade, they can't do the work for you, but the work is easier with one sometimes.
Mixing strategy and creativity to build brands through effective marketing. Energetic speaker, foodie, soccer player, and proud Dad.
1moAdditionally, the “proven process” makes clients feel better about subjective ideas and outcomes that aren’t guaranteed. They’re good for sales. But the value comes from hard work, and as you said Paul, critical thinking! 👏