Paul Mellor’s Post

Indulge in the warm embrace of homemade delights from 'Baked by Jenny,' where our branding and packaging seamlessly blend homey charm with irresistible flavors. 🍰 ✨ #visualidentity #marketinggoals #communitybuilding #brandauthority #socialmediatrends #creativecontent #strategicbranding #onlinevisibility #digitalstrategy  #DelightfulIndulgences

The Big Reason 80-90% of E-com 'Brands' Meet an Early Grave. Did you know that if you are just another business selling the same product as other businesses, even if your marketing is different, you’re still driving people away? The problem isn’t in the product, or your marketing, or your audience. It’s your business. In other words...your business is still perceived as 'Another hot dog stand' in a market full of, well, hot dog stands. And if you want your people to notice you, you have to become a 'Taco Stand'. Think about it. The market is full of hot dog stands... People know that’s all you sell, even if your quality is superior, or your bun is softer. Unless... You differentiate yourself. You make some noise. You become a brand. That's where branding comes in. It helps you position yourself as a 'Unique' solution, and break free from the saturated market. To sum it up: Capture their attention with your unique Branding, And tell them you’ll help them get there with your message. Remember: People like being different; they want to feel unique. #branding #marketsaturation

Poop happens and brands screw up. If your brand is facing a sh*t storm, a little “sorry” goes a long way, regardless of who’s responsible for the error. It has been proven that apologies are powerful in repairing damage to interpersonal relationships. That’s also true of the relationships that customers have with brands. Reach out if you need a hand developing a strategy for your comeback. #AprilShowersBringMayFlowers #ComeBackStronger https://lnkd.in/gb6SuMQ

𝗘𝘃𝗲𝗿 𝗣𝗮𝗶𝗱 𝗠𝗼𝗿𝗲 𝗳𝗼𝗿 𝗦𝗼𝗺𝗲𝘁𝗵𝗶𝗻𝗴 𝗝𝘂𝘀𝘁 𝗕𝗲𝗰𝗮𝘂𝘀𝗲 𝗜𝘁'𝘀 𝗬𝗼𝘂𝗿𝘀? Why do we value our stuff more just because we own it? It's all about 𝘁𝗵𝗲 𝗲𝗻𝗱𝗼𝘄𝗺𝗲𝗻𝘁 𝗲𝗳𝗳𝗲𝗰𝘁! Think about LUSH products. Their handmade, personalized cosmetics make customers feel a strong sense of ownership and attachment, leading them to value these items more highly. 𝗪𝗵𝘆 𝗜𝘁 𝗪𝗼𝗿𝗸𝘀: 𝗢𝘄𝗻𝗲𝗿𝘀𝗵𝗶𝗽 𝗣𝗿𝗶𝗱𝗲: We believe our things are worth more because of our emotional attachment. 𝗩𝗮𝗹𝘂𝗲 𝗜𝗻𝗳𝗹𝗮𝘁𝗶𝗼𝗻: We perceive higher value in items we own. Highlighting ownership benefits in your products will make customers feel a stronger attachment to them. #EndowmentEffect #ConsumerPsychology #MarketingTips #marketing #MarketingSmirketing

Promotional tumblers make for perfect promotional gifts for businesses and organizations because of their versatility and affordability. They come in a wide range of styles, colors, and sizes, meaning that you can find something to suit any budget or message. Not only are tumblers a practical item that recipients can use in their daily lives, but they also serve as a reminder of your brand every time they’re used. High-quality promotional tumblers will make a lasting impression on your customers, providing an effective form of advertising at an affordable price. #promotionalmugs #promotionaltumblers #customprinting #branding #customgifting #lastingimpression #personalgifting #usefulgifts #environmentallyfriendly #reusableitems #hydration #stayinghydrated #practicalgifts #businessgifting #organizationalgifting #affordability #brandreminder #customerservice #marketingoptions #advertisingoptions #souvenirs #everydayitems #choosingtherightgift

Promotional tumblers make for perfect promotional gifts for businesses and organizations because of their versatility and affordability. They come in a wide range of styles, colors, and sizes, meaning that you can find something to suit any budget or message. Not only are tumblers a practical item that recipients can use in their daily lives, but they also serve as a reminder of your brand every time they’re used. High-quality promotional tumblers will make a lasting impression on your customers, providing an effective form of advertising at an affordable price. #promotionalmugs #promotionaltumblers #customprinting #branding #customgifting #lastingimpression #personalgifting #usefulgifts #environmentallyfriendly #reusableitems #hydration #stayinghydrated #practicalgifts #businessgifting #organizationalgifting #affordability #brandreminder #customerservice #marketingoptions #advertisingoptions #souvenirs #everydayitems #choosingtherightgift

Drumroll please… We’re so excited to share our new logo and purpose for why we do what we do. Our namesake, the thistle, is a resilient pioneer plant that sustains life around it and replenishes the earth beneath it, revitalizing the very land it grows upon. Inspired by its amazing power to nourish, heal, and catalyze change, the thistle is the perfect metaphor for our company. Like the thistle, we are catalysts for change – enabling better health, a better environment, and a better food system. It’s not just our logo that’s getting a refresh, it’s also the way we do things here at Thistle to put the health of our customers, our planet, and community first. In our tenth year in business, our mission and values are stronger than ever. Our new look reflects our promise of continuing to deliver vibrant, nourishing meals to help you live your best life, while building a food system that allows individuals, communities, and our planet to flourish in harmony. In doing so, we are committed to a larger purpose: making plant-based foods irresistible so that we can all thrive. We are rooted in three simple principles that guide everything we do: 🌱 Better for You – Delivering delicious meals to improve your health, wellness, and longevity. We fill your plate with the highest quality, nutrient-rich, plant-rich ingredients to support healthy weight, improve gut health, and help prevent diet-related chronic diseases. 🌱 Better for Everyone – Protecting and promoting the health of our planet. 🌱 Empowering for All – Bettering our communities and amplifying our impact. BIG shoutout to the Pearlfisher team, who were with us (and still are) every step of the way. We’re detailing the full story and journey to our new branding throughout the month – we can’t wait to share more with you! Get the full scoop on our new look and feel: https://lnkd.in/grx2UxQp

Make your packaging a key part of your marketing strategy to ensure you deliver the “wow” factor that will bring them back to your business again and again. Here are 10 tips for your packaging this Valentine’s Day to consider. https://lnkd.in/dBSxR62j #eCommerce #customerexperience #valentinesday

🎉 Rub'nSmell scented varnish and coatings can be incorporated into Extended Content Labels and IRC Coupons! 👃 Imagine enhancing consumer engagement and product experience through the power of scent! ✨ With Rub'nSmell technology, every touchpoint becomes a sensory delight, enticing customers to explore further. 🚀 Elevate your packaging game and stand out in the market with Rub'nSmell. 🔗 Reach out to learn more about how Rub'nSmell can transform your packaging strategy! #Scentmarketing #fragrance #Packaging #PackagingInnovation #RubnSmell #SensoryExperience #ConsumerEngagement #BrandStorytelling #MarketingStrategy