Paul Mellor’s Post

Uber/ Ola manage it routinely. Celebrities, Media owners selling time/ space, the smart Shopkeepers in every neighborhood putting up stalls at the festive Mela ....the list is long - of people who manage Surge Pricing when Demand soars. Why do brands find it difficult to Hike Prices even though dropping prices (SALE/ Discount) is a regular affair? Mark Ritson delves into the mindset/ perceived challenges and the way to manage the perceptions/ backlash. If Uber gets away with it everyday, why can't others start trying? #Pricing #demandsupply #perception #brandbuilding

Well, I've done it again. I've chopped my hair off. When asked why – I replied simply, "I'm sick of it just laying there." The reality is – I am not a spend more than 10 minutes in front of the mirror kind of gal. Never have been. And in my mid-40s, I'm pretty aware that unless a camera crew comes a knockin' I won't ever be. I've bought the magic tools – the wands, the texture sprays, the volume mousses – and when cleaning out for our recent move from Virginia to Alabama, I realized I might have used 10% of the products in each bottle. When I think about all the money I spent on tools I never used (because they weren't me to begin with) ... OY VEH. 🤦♀️ But – an easy breezy, wash-it-and-go style ... that's what I'm talking about. That's ME. I won't apologize for it. I may occasionally need help to elevate it, though ;) 𝗛𝗼𝘄 𝗼𝗳𝘁𝗲𝗻 𝗮𝗿𝗲 𝘄𝗲 𝗯𝘂𝘆𝗶𝗻𝗴 𝗮𝗹𝗹 𝘁𝗵𝗲 𝘁𝗼𝗼𝗹𝘀 𝗮𝗻𝗱 𝗽𝗮𝗰𝗸𝗮𝗴𝗲𝘀 𝘁𝗵𝗮𝘁 𝗰𝗼𝘂𝗹𝗱 𝘀𝗼𝗹𝘃𝗲 𝗮𝗹𝗹 𝗼𝘂𝗿 𝗽𝗿𝗼𝗯𝗹𝗲𝗺𝘀 – 𝗯𝘂𝘁 𝘄𝗲𝗿𝗲 𝗻𝗲𝘃𝗲𝗿 𝘄𝗵𝗮𝘁 𝘄𝗲 𝗻𝗲𝗲𝗱𝗲𝗱 𝗶𝗻 𝘁𝗵𝗲 𝗳𝗶𝗿𝘀𝘁 𝗽𝗹𝗮𝗰𝗲? Check-in with YOU and YOUR NEEDS. Consumption of products, services, late-night ad click purchases – all come from a deep desire to feel seen, heard, loved, and valued as our authentic selves. This comes back to content for me (always). I've clicked on some great marketing. They've gotten my money, and then I (the user) felt empty after purchasing it. That's not what I want for you in content land – especially if you're trying to create your legacy while building your brand. I want the content, messages, and marketing you're putting out there to connect with your ideal people – and have them feeling FULFILLED because you deliver on your promises. Because you see them, hear them, love them hard, and value 𝘸𝘩𝘰 𝘵𝘩𝘦𝘺 𝘢𝘳𝘦 – not who you want them to be. #brandbuilding #legacybuilding #realtalk

I couldn't stop laughing when I saw this 🤣 But how do I sell to you that part of my product benefit is that you can use it to end your husband's life? Well, if your pain point is your spouse, you will be the one to find your solution in my product. I'm not going to show you the negative ways my product works. Or upon understanding your problem as a customer, how do I further improve on my product to help you injure another person? I made a frying pan not a killer pan😄 #crazyoverbrands #crazyoverads #advertising #brandstorytelling #thatadslover

Just crafted an infographic on what really goes on in our heads when we shop. It's got all the psych tricks brands use to make us hit 'buy'. It’s kinda wild how much color and FOMO affect our choices. Check it out when you can and let me know what you think! #MarketingMagic #ShopSmart

Many marketers believe in only segmenting out their messaging; focusing on sales or on strengthening brand, but never one and the same. I use authentic #storytelling as a way to deeply connect with customers, while building #brand, and increasing #sales. Both can be accomplished symphonically. Yesterday I sent an email #newsletter for my brand REBEL8. I used a personal story of going to baseball games as a child with my mom, and how those experiences translated into new relevant products that can be purchased today. There is a mix of #marketing messages infused within the newsletter, but when clearly presented to the customer in one digestible story there is a dramatic shift in customer perception. They no longer feel they are being marketed to. And that is when the magic happens. You can read the newsletter at the link.

Many of us rely on external validation, meaning when we do something, we seek the approval of someone else (myself included). For example, when I create a post for social media content, I check back 2-3 times to see if someone liked it. But, the truth is that we need to find ways to give ourselves more self validation. By the end of the day, there’s someone who’s always there for you during your highs and lows. That’s You. You designed clothing, you drove to the supermarket, you jogged around the block, that’s already done by yourself. Be proud of your accomplishments and cherish them. ✅💯 #selfcare #selflove #selfvalidation #selfesteem

We went from kitchen table to $41K in sales. My friend and I went from chatting over a coffee to a stand-out e-commerce brand in a monopolized market. We launched a 2-week campaign. Leading to US$41K in sales. Without overused tactics. In this Friday’s The Badass Mob (newsletter), I reveal how I turned that kitchen table idea into a viral campaign with a bit of edginess (and badass results). Plus, the secret weapon that helped us crush the competition. Not yet part of The Badass Mob? Comment “MOB ME” below for access. And your weekly dose of badass branding tips. Ps. It involves graffiti artists and a whole lot of breaking the rules. Pps. Serious question here: Pistachio or peanut butter?

Not only is Halloween the second biggest consumer holiday but it's also a golden time to be scaling and experimenting with your campaigns. In our latest blog find out exactly what you should be testing during spooky season: https://lnkd.in/e2JtxgE5 #halloween #affiliatenetwork  #advidi  #blogpost  #halloweenmarketing  #directdatingadvertiser⁠

Are you tired of holding your phone while watching your favorite videos? This little contraption is the perfect solution for those who love binge-watching Netflix but also love saving money. Not only is it cheap, but it's also foldable, so you can easily carry it in your pocket (hence the name). But the best part? It's so versatile! You can prop it up on a table, hold it in your hand, or even use it as a makeshift selfie stick (just make sure your arm is long enough). Get in touch for bulk corporate gifting orders. Whatsapp @ 7065 155 099 #corporategifts #gifts #employeegifting #techgift #mobileholder #employeeappreciation #employeeengagement #giftideas #corporategifting #branding #gift #promotionalproducts #corporateevents #promotionalgifts #gifting #promotionalitems #marketing #handmade #giftbox #corporate #clientgifts #corporategift #hampers #promotion #advertising #personalizedgifts #giftboxes #promotionalmerchandise #corporategiftsolutions #giftingvendordelhi #newyeargifts  #corporategiftingsolutions #festivalhampers #merchandise 

Are you tired of holding your phone while watching your favorite videos? This little contraption is the perfect solution for those who love binge-watching Netflix but also love saving money. Not only is it cheap, but it's also foldable, so you can easily carry it in your pocket (hence the name). But the best part? It's so versatile! You can prop it up on a table, hold it in your hand, or even use it as a makeshift selfie stick (just make sure your arm is long enough). Get in touch for bulk corporate gifting orders. Whatsapp @ 7065 155 099 #corporategifts #gifts #employeegifting #techgift #mobileholder #employeeappreciation #employeeengagement #giftideas #corporategifting #branding #gift #promotionalproducts #corporateevents #promotionalgifts #gifting #promotionalitems #marketing #handmade #giftbox #corporate #clientgifts #corporategift #hampers #promotion #advertising #personalizedgifts #giftboxes #promotionalmerchandise #corporategiftsolutions #giftingvendordelhi #newyeargifts #corporategiftingsolutions #festivalhampers #merchandise