Molly Ryan Gabris’ Post

Get to know your Gen Z employees and co-workers. Don’t let stereotypes get in the way. Take a look at some stereotypes we debunked in a recent webinar.

a LOT of companies have got it all wrong ❌ I don't think it's not just a matter of updating the company handbook, but it really points to the bigger underlying issue I keep talking about and that is that companies are not properly structured to maximize or optimize the power of communications. We say communications is critical, but we don't treat it like that. Not by a lot. Social Media is one of the most powerful marketing and sales channels we've ever built and most companies aren't structured to capitalize on it. Join me this Thursday as I go live with Christoph Trappe to discuss how companies can begin to capitalize on the power of #communications. #socialMedia #EverythingIsCommunications #CommunicationsIsEverything

Hi my name is Alyssa and I am addicted to TikTok. Now that we got that out of the way, I want to weigh in on something we've seen happen more times than not when employees become true brand ambassadors for companies: they get shut down We've seen this happen time and time again. Employee builds a platform by positively talking about the employer, and the corporation silences them. They blame the handbook and policies, and they shut the door to a big opportunity. Now the reason I mentioned TikTok, is because I have a real-life example to share: I went to Chick-fil-A Restaurants after seeing the below user's video reviewing their new cherry berry drinks. I purchased a drink I didn't plan on purchasing because of Miri's video. And a few weeks later, she announced she's not allowed to do videos about Chick-fil-A anymore. Instead of the brand connecting with her and offering a collaboration, they asked her to stop making videos. She respectfully did so, and then was offered an opportunity to collaborate with Shake Shack. Miri was posting creative content for FREE, and now is getting paid to create content for a different organization. To be clear, I do not think employees can have 100% freedom on this type of branded content. I do think Chick-fil-A could have coached Miri and put guardrails in place while allowing creative freedom to make the content her own. One of my goals this year is to identify internal influencers within my organization and empower them to build their influence. We want employees to share Employee Generated Content and we want employees to be excited to do so. So, here's the bottom line, let's remind brands to embrace their internal influencers and see them as brand ambassadors, not problems. Let colleagues share their experiences and let the magic happen. I want to know, what's your take on this social media trend? #socialmedia #employeeadvocacy

Lazy, entitled, social media addicts are just a few Gen Z stereotypes that are commonly thrown around. But what's the truth behind them? In a recent webinar with the American Marketing Association, we debunked some common stereotypes associated with Gen Z in order to help bridge the generational gap in the workplace. https://lnkd.in/dixu9h6W #GenZ #Stereotypes #GenerationalGap #Workplace

Is your intern the most undervalued person in your company? 👀 If they're tasked with #CommunityManagement, then the answer might be yes! Let's talk CM – the unsung hero of your social strategy. Your community manager wields some serious power, they have your brand's perception at their fingertips. CM isn't just about having someone respond to comments; it's about having your finger on the pulse of your audience. It's about being proactive rather than reactive, spotting trends before they hit the mainstream. Authenticity (ugh, there’s that word again) is key. Your CM is the face of your brand, injecting personality into every interaction. Brands like Oatly and bol are hitting all the right notes. Genuine human engagement sprinkled with wit triumphs over automated responses every single time. And here's the kicker: studies show that those who engage with your community are more likely to convert. That's how the secret sauce of a well-managed community becomes the chef's kiss to your business strategy's success. 🤝  #CommunityManagement #StrategySuccess #EngageConvert

Do Not Make the Same Mistake As Chic-Fil-A. 📌Brands, Your Employees Are Part of Your Community too. What I Would Have Done Differently If You Were Found in Chic-fil-A’s Situation: 📍Update your brand employee handbook, make exceptions by teaming up with passionate employees and setting up programs to reward employees for their contributions. Miri was basically doing free marketing for Chic-Fil-A. 📍 Create a special platform for employees to share their stories. This way, Chic-Fil-A could have turned their team into big-time brand advocates. For example: "Working at Chic-fil-A: Miri’s Lenses". ••• What do you think about this? How would you do things differently? #communitybuilding #EmployeeEngagement #BrandAmbassadors

I personally LOVEEEE employee generated content. I also love seeing how honest some of these creators are. I have worked at Publix for over 9 years in customer service and understand the blessings AND absolute struggles of working in retail. PRE and POST Covid. Authenticity from these creators is what makes them so relatable in my opinion and that includes the high, highs and the unfortunate downfalls of your job. A company is never perfect but I feel like unless there is proprietary information being shared, the positive AND the negatives are refreshing to hear and see. If the reason companies are scared of this is because they are scared of the negatives that may come out, I think the first thing that must be done is question “why are we so afraid of them sharing that? Do we cultivate a negative, toxic environment by forcing this type of content down?” There is sooooo much nuance to a topic like this, but allowing your employees who want to happily share their experiences should be celebrated with a collaborative, supportive environment. As we all know, only a Sith deals in absolutes. So, rather than shut out our evolving marketing landscape, embrace it y’all!

It’s the dawn of a new era for PETERMAYER and for brands! Check out this awesome article from Adage featuring Michelle Edelman!

If you want your story to convert, you could do this to triple engagement. (remember, 85% of stats are made up 🤷♂️) 🌵 I gave the exact same talks twice last year to different audiences. Both included my personal stories. Both had the same research, development, and delivery. Both were given to groups of humans… But one far outperformed the other. The thing about stories, brand, and stategy… Is that they only work if someone else out there sees/feels a connection between their problem and their solution. Your story, strategy, and brand aren’t the solution, but the bridge to that solution. When I shared my first presentation, it was to humans under 18. The second, specifically men from 25-35. The talk I have had almost nothing to do with teenagers or their life experiences. The talk did, however, resonate with men in their late 20s to early 30s with families. See the point? When we tell stories, when we create strategies, when we build out brands… We must to do with the right people, right place/platform, and right message in mind. From sales to marketing and IT to HR, if you implement this small change in how you stories, you’ll actually engage with the people you aim to serve. Be the Chosen Brand 🌵

Check out this article from my partner in crime, Michelle Edelman as she introduces our new agency positioning!