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Without the right MarTech in place, marketers are struggling to personalize the customer experience based on first-party behavioral data. Jessica Mok, Director of Marketing Strategy, Acoustic has some helpful tips: https://ow.ly/REbW50RJTCF #marketing #martech #technology

SmartDX, the nimble alternative to cookies from Resulticks, facilitates at-scale contextual responses, enables segment-of-one attribution, and delivers rich marketing insights so you can turn unknown digital traffic into delighted customers and lasting growth opportunities. https://resu.io/PUY5ie https://resu.io/PUY5ya

At DigitXL, we’re utilising the capabilities of #GA4 to deliver unparalleled insights. Here’s how you can stay ahead of the curve: 1️⃣ Embrace Event-Based Tracking: Gain a granular view of user behaviour. 2️⃣ Leverage Predictive Metrics: Anticipate customer needs and actions. 3️⃣ Optimise Conversion Paths: Refine your user journeys for better outcomes. 4️⃣ Integrate Seamlessly: Use GA4’s power with tools like Google Ads and BigQuery. 👉 Book a FREE consultation now and let’s turn your data into actionable insights that lead to tangible results - https://lnkd.in/gtsuG2KP 👉Read the full blog here: https://lnkd.in/gHYwcRUj #GA4 #GoogleAnalytics #DataDrivenMarketing #AnalyticsStrategy #DigitXL #MarketingInsights

What are unique visitors? 🌐🔍 At Digital Logic, we break it down for you. Unique Visitors refer to the number of individual users who visit your website within a specific time frame. 📈 Harnessing this data allows us to optimize your digital strategy, drive engagement, and convert visitors into loyal customers. Let's unlock the power of unique visitors together!💪 To learn more, call 318-678-5020 or visit https://lnkd.in/eEMYX4KP #DigitalLogic #UniqueVisitors #DigitalMarketing

We want to hear your opinion! Xenoss and The Digital Voice™ are currently fielding a survey to better understand your priorities, challenges, and needs when working on AdTech projects. It only takes 10 minutes, and you'll get early insights from the 2023 joint survey “State of technology in AdTech. Specifically, we want to hear the opinions of AdTech executives and engineering teams. If you are an AdTech vendor, a publisher, and a brand with in-house technology, we want to hear your takes on pressing industry concerns: privacy, safety, pressure for innovation, and others.  We have already received some great responses, but we want more! Not only will these surveys give you a chance to have your voice heard, but we will also share a summary of the results with all respondents. This means you will be able to benchmark yourself against your peers to get a better sense of how you are doing and assess whether your concerns and aspirations are shared by others.   Crucially, we do not share ANY respondent-level data. What this means is that your responses only ever go into the total average responses. Nothing is ever attributable to you and we have a comprehensive privacy and data protection policy that you can read when you take the survey. But if you agree to share a public quote, you'll get a unique opportunity to be featured in the findings report. Aside from completing the survey, if you could give it some airtime with a like or a comment, then it all helps - the results will be fascinating for the industry at large! Take the survey here and share it with your network: https://lnkd.in/e8_H9sEk If you have any questions or concerns regarding the survey, please email:hello@xenoss.io #survey #innovation #adtech #martech #martechstack #technology #data #onlineadvertising #digitaladvertising #marketresearch #programmatic #publishers #softwaredevelopment

🗞 Subscribe to Xenoss MadTech Digest, a curated collection of the best MarTech/AdTech cases and practices, expert roundups, and technology guides delivered straight to your dome. Xenoss LinkedIn Newsletter features seasoned industry veterans sharing their insights on software development while closely examining trends in the programmatic landscape.   Xenoss MadTech Digest Back Issues: 1️⃣ Issue: Top AdTech trends to watch in 2023 https://lnkd.in/d8G3Xj4k 2️⃣ Issue: Market and technology overview of creative management platforms with DCO capabilities https://lnkd.in/dMgmPFZj 3️⃣ Issue: BigQuery/Redshift/ClickHouse: Database management for AdTech projects https://lnkd.in/dygdnfTk 4️⃣ Issue: Tech challenges and opportunities for mobile SSPs in the post-identifier age https://lnkd.in/dpavRmav 5️⃣ Issue: Retail media advertising: E-commerce as AdTech’s next frontier https://lnkd.in/dp5Bp92f 6️⃣ Issue: Revolutionizing retail: Overview of the most innovative platforms for retailers at RTS https://lnkd.in/dXZRmAe6 7️⃣ Issue: CTV measurement: Challenges and best practices https://lnkd.in/dda7J9JU 8️⃣ Issue: How AI is supercharging programmatic advertising https://lnkd.in/dd2bk_ME 9️⃣ Issue: Data clean room: A silver bullet to a post-cookie transition? https://lnkd.in/gTUnPHxc 🔟 Issue: Programmatic ad fraud detection: How to fortify your AdTech platform DUE TO GO TO PRESS 🗞 Subscribe today to the newsletter to stay up to date on all of the big industry stories, reports, op-eds, interviews, and trend forecasts: https://lnkd.in/d8G3Xj4k 🟠 Follow our hashtags #madtechdigest on LinkedIn for regular updates. #xenoss #martech #adtech #media #newsletter 

The right #marketing tech can give brands a plethora of #customerinsights—but how are those insights improving the customer experience? In a new whitepaper, sponsored by Epsilon, IDC explains why connecting #martech and #adtech gives brands the power to create more comprehensive data management strategies that pull through to campaign and #media activation. Download the whitepaper to learn more: https://lnkd.in/gF7Qw83d

Is your data siloed? Are you looking for a holistic way to view all your marketing channels? At #ShiftDigtal, we provide businesses with a complete view of their customers—across all platforms. Discover the power of a 360-degree view of your consumers: https://ow.ly/C0tZ50QkNK0 #DataDrivenMarketing #SalesOptimization #DigitalOptimization

The shift reflects a broader recognition of the immense value that data holds in today's digital economy. Data is no longer just a byproduct of technology usage; it's increasingly seen as a strategic asset that can drive innovation, inform decision-making, and create new revenue streams. To further illustrate this concept from application modernization, consider the following scenario: Imagine a retail clothing company. If the company could access data that predicts upcoming winter or summer weather patterns, it could tailor its production accordingly. For instance, if the data suggests a particularly cold winter, the company could focus on producing more heavy winter coats. Conversely, if a hot summer is forecasted, it could prioritize lightweight summer apparel. However, if the company lacks the means to connect with real-time weather data through APIs, it might overproduce certain styles and end up with excess inventory that's difficult to sell. #palmdigitalz #applicationmodernization #learningeveryday

Standard campaign metrics from media companies rarely tell the full story of how channels interact to drive results or predict future sales. Brand surveys can be slow, expensive and arduous. Same with MMM. So I was happy to recently discover MyTelescope a tool that helps make it easier to show the impact of any brand media investment on overall market share. Are you using it or something similar? Would love to hear your thoughts! #mediastrategy #brandbuilding https://www.mytelescope.io