Mischief @ No Fixed Address’ Post

Unpacking Tinder’s marketing success in a video so you don’t have to commit to reading much at all (rest those weary peepers, friend). “The real unlock on Tinder was not trying to change the perception that Tinder is a hookup app, but instead changing the perception of what a hookup can be,” Jeff McCrory, chief strategy officer and partner at Mischief @ No Fixed Address, told ADWEEK. “We wanted the world we were creating for Tinder to be hopeful—young singles want to meet people, explore and see where it takes them.” https://lnkd.in/dKdC3kph #marketing #creativity #strategy

This is an ad for Ben Levy from Sell It Great who came to Mischief and gave a masterclass on how to sell ads (or anything in any presentation deck, for that matter). Cookie-cutter workshop? That's not Ben. Never Ben. Don't devalue Ben like that. His session was perfectly tailored to our agency's needs. There wasn't one second that felt unnecessary or irrelevant. If anyone in the marketing world is looking to up their pres game, you need to hire this machine immediately. Thanks for everything, Ben. 

This is a real couple. Tinder

The story behind how Tinder's "It Starts With A Swipe" global brand platform drove a dramatic increase in Gen Z users and account reactivations and boosted revenue by 11%. It's a good story. ADWEEK #marketing #tinder #creativity

“But this campaign, for a still curious generation, is sticky and breaks through all that painful history. It’s a smart way of illustrating that there's possibility around the corner.” ~ Barbara Lippert MediaPost Tinder

Do you believe in love at first sight? I do now. I do now. Tinder #tinder #creativity #marketing

If you need faith restored in humanity, head to the comment section of Tinder’s Insta post carrying its latest ad. People are sharing their Tinder love stories (some more than a decade old). *sighs in romance* P.S. Should Tinder turn these romcom spots into a movie? We’d watch it. Slash make it.

He’s so dreamy.

“We tried to keep it awkward,” just as dating app interactions can be, said Bianca Guimaraes. “Ultimately, we want anyone watching this to see the Tinder ‘sup?’ as the equivalent of your dog knocking down a stranger you end up falling in love with.” Tinder Match Group #tinder #datingapps #creativity

You wanna talk about creativity, ladies? Okay.