MikMak is thrilled to announce our latest platform enhancements, which continue to help global brands grow commerce-first. 🚀 This week’s product release includes: 🔧 Self-service tools to build and deploy where-to-buy experiences for brand websites 🛍️ Custom retailer allocation for Retail Media, allowing brands to direct a specified % of clicks to preferred retailers 🍻 Updates to our alcohol compliance controls for Tied-House Laws, Marketplace Laws, and other regulations 📊 Enhanced data granularity within our Custom Report Builder, offering expanded metrics and easy report sharing And don’t forget our recently announced… 🤝 New integration with DoorDash, enhancing convenience and providing closed-loop sales attribution. Available in the US, Canada, and Australia. Learn more: https://lnkd.in/gyPEecvT Read the Blog: https://lnkd.in/g3dg5ubW #eCommerce #RetailMedia #DataAnalytics #CustomerExperience #MikMak #MarketingTech #Omnichannel
This is awesome news!
Another great day at MikMak!!!
Product Management Leader.
2wI don’t agree with the concept of Brand controlled Retailer allocation. If the shopper prefers to shop at Walmart, but they have gotten their quota for the period, it leads to poor shopper experience when they don’t see Walmart as an option. The order of priority should always be Shopper > Brand > Retailer > Vendor—assuming the Brand is paying for the service. If possible, you should always show the Shopper’s Retailer of choice as that is where they are most likely to buy.