Mikey Robinson’s Post

Gym. And only gym. There’s already lots to love about Gymshark - from their approach to corporate growth, to their ability to scale a community, to their CEO’s inspiring founder story. But the thing I love most is when a brand really knows its audience and laser focuses on them and what they care about most. A lot of fast-growing e-commerce brands quickly broaden their product offering in an attempt to drive faster and faster revenue growth. But obviously there’s a trap - the chance that short-term success short-changes the brand advocates and why they worship you. And that’s why I love Gymshark’s new campaign. Creatively I doubt it’ll win any awards but the new campaign, ‘We Do Gym’, is great. It not only shows how well they understand their core audience, it also confidently kicks against what they’re not about as a brand. In the words of Chief Brand Officer, Noel Mack, "We make gym stuff. The best gym stuff. Built from the squat rack, not the running track". For a comparatively young global brand, with seemingly lots of room to still grow within its gym niche, keeping a tight focus feels like a winning brand strategy to me. #gymshark #brandfocus

FitGround isn't a #gym; it's an adrenaline rush. High-fives echo, #cheers, and bonds forged in sweat. We're the #crew that pushes you further, the tribe that #celebrates you louder. FitGround is where #community becomes your greatest #strength – the workouts are just the #bonus. https://lnkd.in/dbPYGz3z

For Gymshark, We Do Gym, is a perfect three-word encapsulation of why it exists as a brand. Internally, they call this approach “brick to head”, that the messaging is so simple and self-evident you can’t misunderstand it, it’s like being hit in the head with a brick. https://lnkd.in/eZ8n8ex5

GYM BRANDING HARD LOVE This Couldn't Be Any Closer To Reality! And that's okay if you want to share your Brand IP (Intellectual Property) in your Marketplace with Hotels, Restaurants, or Condominiums. That’s NOT strategy, that's being part of a pedestrian trend. Do Your Own Brand IP Instead….That’s a Gym Development Strategy. Cuoco Black 2024 #newgyms #gymdesign #gymbranding #gymmarketing

Attention, gym owners 🫵 Are you ready to level up your gym's member experience? I got you covered… 👇 Elevate your space with these power moves: ● Install LED Mirrors/Signage Transform your space by installing sleek LED mirrors and signage. It's not just about style - it's about creating a premium ambiance. Not to mention, well-lit signage will encourage a go-to “selfie spot” for social media content ● Members Board Bring community vibes by starting a members board! Showcase challenge winners, member shout-outs, and important notices. It's the personal touch that keeps them feeling valued and connected. ● Selling Supplements In-House Fuel up your offerings by selling supplements and snacks in-house. Keep those energy levels high and convenience at their fingertips. Remember, your facility’s image isn't just about your equipment PB on your service, embody what members seek, and watch them flock. Ready to attract more high-value memberships? DM me 👉 "GROW" to unlock 20-50+ more this month #crossfitgym #localgymowner #independentgym #hyroxgym #gymcon #gymownerslife #crossfitaffiliate #localgym

Gymshark passes the "Caveman Test" with their new campaign, "We Do Gym." That's it! Nothing more, nothing less. Simply...We...Do...Gym... Your business offering should pass the caveman test as well. "We Do _______." OR "I Do _______." If you can make it that clear for your audience or potential customers, you will drive more sales and engagement. So, I want to hear from you in the comments. What do you do? Practice using the caveman test for your business. I'll go first down below! 👇 Well done, @Gymshark! #GymShark #WeDoGym #Branding #Marketing #MarketingCampaign

Gymbox is setting a new benchmark by embracing the aerial sport trend that's taking the UK by storm. Their innovative approach to fitness is not only shaping their classes but also their marketing. 💫 Placing rooftop ads on London buses with the tagline 'If you're reading this, you're a natural, Gymbox is reaching new heights literally! This campaign isn't just about advertising; it's a reflection of their unique Aerial classes. ✨ Kudos to Gymbox for being the first major gym chain to offer aerial style classes and for thinking outside the box with their creative advertising strategy. It's inspiring to see a brand align its marketing with its fitness innovations. 🪄 Cheers to Gymbox for keeping us all motivated and looking up both on the buses and in the gym! 🏋🏻♀️🚌 Source: Because of Marketing #marketing #gymbox #gymlife #london #londonbus #advertising #uk #marketing101 #marketingtrends

🏋️ Gym sampling campaign wrap-up! Taking a look back at the Clif Bar & Company gym sampling campaign in October, we: 🏃♀️Reached active and health-conscious consumers in gyms by delivering a memorable experience whilst creating a clear path to purchase. 🇺🇸 Sampled 500,000 bars in 315 gyms across the US, reaching a total of 1.4 million gym members. How did we do this? 🎯 We selected an array of gyms across the US based on their customer profiles, focusing on those that most closely aligned with CLIF Bar & Company’s target audience. 🛒 Gym goers were given a sample of a CLIF Bar Builders Protein Minis, from specially designed product trays that were hosted in communal areas and received further product information and purchase availability via QR codes. 
We were so pleased with the results of this campaign! 😊 93% of consumers reached enjoyed the sample and 92% would recommend the product to a friend. 🛍 76% of consumers expressed an intent to purchase after trying. Do you represent a brand that wants to explore product sampling? Get in touch at sampling@gemsatwork.com #ProductSampling #Marketing #FMCG #ConsumerBehaviour #MarketInsights #ConsumerTrends #Gym #USA

This 1 thing is KILLING your gym’s ability to add more high-value members👇 Luckily, it only takes 10 minutes to fix it And gym owners who have made this simple switch… …are predictably adding at least 20 full-priced members a month with us Without discounts, challenges, or working any harder. That one thing is 👉 getting clear on their front-end offer Then SWITCHING out the messaging every couple of months to follow the seasons 📌 As the offers you create to advertise for your gym will SATURATE For example: 6 week challenges are dead. So you must adapt to the market, by running a low-barrier pass offer Make sure this offer speaks to the season you’re in, winter, spring, summer Then screen the booking process to get high-quality trialists And follow a sales framework to close them on a membership on their first visit. If you need help converting your trialists 👉 DM me “NINJA” And I’ll send over our ninja signup strategy from our gym owner vault that’s helped 100’s of gyms like yours close more sales 🏆 #crossfitgym #localgym #gymownerlife #sgpt

Here it is… the last episode of Building Athletes Authority Melbourne. And what a journey it’s been… We’ve taken you through each phase of what it takes to build a performance facility. Taking Concept To Reality  Location  Gym Size  The Service Model  Equipment  Signage The final piece to speak to is Marketing. Karl takes us through some of the key opportunities he suggests new gyms look at implementing into the launch strategy. One of the most overlooked aspects of a gym launch is a pre-launch strategy to have athletes chomping at the bit to start on day 1 with a compelling offer. There’s plenty of other strategies as well… But you’ll have to watch the video to see all the tips. What did you think of the “From The Ground Up” by Iron Edge? Did you enjoy the behind the scenes look into building a performance facility? What was your favourite episode - drop a comment below to let us know. #athletesauthority #successisateamsport