Thanks to the Azerion team on forging what will prove to be a great alliance in France and Italy. Captify® ‘s unique search intelligence capabilities will now be accessed through Azerion ‘s powerful sales team and platform. Thanks to Joost Merks and Henning Hegemann for being true partners every step of the way! https://lnkd.in/gEUz3KJj
Thank you Mike Welch, we are very excited about our new partnership 🚀🌙
This month, Captify® celebrates our 13th birthday. Last night our team in London got together to celebrate with games, sweet treats and summer libations. I’m looking forward to celebrating with our US team in NY next week! Over the last 13 years, a lot has changed in our industry, but Captify® has been a constant for our clients, helping them deal with whatever industry shifts come their way. From the shift to programmatic, and the upcoming shift to cookieless, Captify®’s unique real-time, search-intent based audiences and measurement have helped our clients stay one step ahead of their competition...because Shift Happens!
Yesterday we celebrated 13 years of Captify®! 🎉🎉🎉 We threw an epic games night filled with laughter and lots of friendly competition. From classic board games to darts and foosball tables, the evening was packed with fun activities that brought everyone together! 🎲 🎯 🕹 Cheers to 13 years of #BuildingThisTogether and here's to many more years of making lasting memories and reaching new heights! ❤️
Nobody lies to their search bar. Is there a better example of this than what we saw leading up to and culminating in yesterday’s election? Captify® can bring similar consumer intent insights to your brand campaigns, capturing any shifts in sentiment or intent that can make your campaign smarter and more effective!
Today marks the UK General Election 🗳️ But what can the shifts in consumer search behaviour tell us about what voters—and indeed consumers—have on their minds as they head to the polls? And what can brands learn from this? We’ve delved into our onsite search data to uncover the most significant trends observed in the run up to this election. Read Captify®'s newly released trends piece to find out more: https://lnkd.in/eHwe5-uA #consumerinsights #searchtrends #searchintelligence #shifthappens
Thanks to Jay Prasad and the Relo Metrics team for forging this unique partnership. Captify® will provide search lift analysis to help brands measure the value and direct impact of their sports sponsorship campaigns. Looking forward to discussing this with a great group of potential clients over dinner in Cannes next week! https://lnkd.in/gxuFiKHc
Advertiser 1st Party Data + Captify® real-time on-site search data = Search-a-Like audiences. Let us help you find your expanded audiences that consume the same content your (sometimes limited) 1st party audiences do. And since no one lies to their search bar, we know these expanded audiences have the same intent as those 1st party audiences. https://lnkd.in/gJ4TS7xJ
Google may have shifted its deadline, but that doesn't mean you have to. Captify®'s search-powered contextual solution outperforms cookie-based alternatives by 83%, and is also 40% more cost effective than standard contextual. Why? Because no one lies to their search bar, making onsite search the ultimate indicator of true intent! Take action now and future-proof your campaigns! https://lnkd.in/g_C7fdJ2
Since no one lies to their search bar, we know on-site search is the best indicator of intent. Discover how The Independent, a leading digital news brand in the UK, utilized Captify®'s Sense platform to delve deeper into audience behavior and spearhead a fresh advertising and editorial strategy—resulting in a 27% increase in CTR to their DIRECT SOLD campaigns! https://lnkd.in/gbnsZMXg
Through leveraging Captify®'s Search Intelligence Platform, Sense, The Independent placed search data at the heart of their advertising and editorial strategy, creating a more accurate set of core audiences for agencies and advertisers. Jo Holdaway, Chief Data & Marketing Officer at The Independent commented, “Through Sense, we optimised our approach of using a data-led process of analysing which audiences advertisers wanted to reach, by creating them with the knowledge that we had found all connected terms, obvious, intuitive and unintuitive." Explore the case study to uncover how Sense empowered one of the UK's leading digital news brands to level up their advertising: https://lnkd.in/eXMECsqT #searchintelligence #captify
On Tuesday morning, Campaign UK posted an article based on an interview with our Chief Product Officer, Amelia Waddington, which highlighted the importance for brands to embrace cookieless solutions now, and A/B test these alongside their existing cookie-based set up while they still can. As we now know, later that day, the deadline for the deprecation of 3P cookies from Chrome was moved once more, until at least Q1 2025. So, what would we change about our advice if we knew then what we know now? Nothing. The date has moved but the end game has not. The cookie’s days are numbered…Shift Happens… The good news is there are solutions in the market that outperform the cookie, and offer advantages in multiple ways, from strategy to activation and measurement. Captify®’s search-powered contextual solution, gives brands a real-time audience-based alternative to cookies. And, the best part is it outperforms both cookie-based, and standard contextual alternatives time and time again. https://lnkd.in/gxja7p4Z
Since the modern concept of branding was introduced almost 80 years ago, marketers have sought the best way to understand how consumers feel about their brand. Unfortunately, most brand measurement programs rely on panels or surveys, which can be prone to bias or even fraud, giving marketers an incomplete, or worse, inaccurate view of what consumers think. To address this gap, Captify® developed an industry-first metric called NET SEARCHER SENTIMENT, allowing marketers to understand the current perception of their brand and the drivers of that sentiment based on real, observed search behavior. After all, no one lies to their search bar. We are pleased to present The 2024 Top 100 Advertisers Search Report, which looks at consumer sentiment for the top performing brands across 10 different verticals, including Apple, Nike, and the NBA. Check out the revolutionary new report below! https://lnkd.in/erb6p2_7
Nobody lies to their search bar, that's why Captify® was able to help drive a 170% uplift in prompted ad recall for the Ministry of Justice campaign. Thanks to our partners at Sky Media UK for your leadership in Advanced TV with Search Behaviour Targeting!! https://lnkd.in/gvSS9VfX
Last year, Sky Media UK launched Search Behaviour Targeting, allowing brands, for the first time, to target TV audiences based on online search behaviours 📺. Following strong advertiser uptake, Sky Media has enhanced its partnership with Captify®, the leader in real time audiences and insights fuelled by search intelligence, offering even more granular and bespoke targeting for brands. With 1.5 billion UK searches tracked each month, the number of categories available for advertisers has more than doubled to eighteen off-the-shelf audiences, meaning greater targeting options and granularity. British Airways Holidays and The Ministry of Justice, in partnership with MG OMD and OmniGOV, were first to bring this new product to market as pilot partners. The Ministry of Justice UK (MoJ) embraced Sky Media’s Search Behaviour Targeting to great success for their Prison Officer recruitment campaign. Using AdSmart from Sky enabled the MoJ to reach households that had been searching online for ‘Jobs’ and ‘Education’ in the last month, combined with regional targeting around key prison recruitment areas. Click here to see how the campaign performed and find out more 👉 https://lnkd.in/erPsK7ST #SearchBehaviour #Targeting #TV #TVAdvertising
Principal at Accel-KKR
1wExciting new partnership!!!