Mike Sainsbury’s Post

Always a pleasure to talk to Brian Jacobs, we see a very similar future for Attention metrics, particularly regarding their application to audience measurement solutions and in setting quality controls for media inventory. Albeit we also share some similar frustrations about the pace of change! #attention #mediaplanning #attentioneconomy #advertising #media #marketing #podcast

Great news for advertisers and agencies! The Advertising Research Foundation (ARF) has launched an exhaustive deep dive into attention methodologies and vendors. If you're looking for the best attention partners and methodologies, it's worth checking out this paper. The study highlights interesting variances in panel sizes and source data from which 'attention predictions' are made. Key things to look at include the size of the human panel, the number of observed human data points, as well as the number of platforms and markets. Don't miss out on this valuable resource! #AdvertisingResearchFoundation #AttentionMethodologies #AdvertisingIndustry Amplified Intelligence https://lnkd.in/e93BmA9w

[#LetsTalkConsumers] In response to the challenges of the coming decades, consumer companies are shifting to new business models and ways of engaging with customers. Find out more in our latest consumer report: https://lnkd.in/epWHnVBg

Much of the progress in attention measurement is due to utilizing new biometric and neuroscience-based methods, along with measures of cognitive and emotional response. @theARF initiated the Attention Measurement Validation Initiative to develop research-based insights that will help marketers evaluate the available methods and their application for improving ad creative and media context optimization. Check out all the #attentionmeasurement resources available on the ARF website. #attentionmetrics #attention #eyetracking

As digitalisation booms, data clean rooms have emerged as an exciting path to data sharing and running successful ad campaigns, still the potential of these solutions is largely untapped, as noted by Zuzana Urbanova in an article for Campaign Brief Asia. Urging brands to rethink their first-party data strategies, Zuzana shares valuable insights for advertisers to explore clean room tactics ahead of the impending privacy changes in the advertising landscape. Read full piece here: https://lnkd.in/gru4bUuW #datacleanrooms #datacollaboration 

Last week, the European Commission announced that it has designated six firms as gatekeepers under the Digital Markets Act. In this article, our Competition team outlines the details around this recent milestone and discusses the comparison between Digital Markets Act and Digital Markets, Competition and Consumer Bill. Read the article > https://lnkd.in/edFshae2 #Competition

During a debate last night, peers voted for key amendments to the Digital Markets, Competition and Consumers Bill in order to strengthen the new regime for digital markets. Find the link below to read our highlights. https://lnkd.in/ePnQfNWD

📅 Did you miss our recent webinar on next year's hottest media trends? Fret not- we've got you covered! Watch the webinar on-demand to learn how you can elevate your #CM360, #DV360, #SA360, and #GoogleAds strategies in 2024. Watch now! https://bit.ly/3uaPwp8

Last week, the European Commission announced that it has designated six firms as gatekeepers under the Digital Markets Act. In this article, our Competition team outlines the details around this recent milestone and discusses the comparison between Digital Markets Act and Digital Markets, Competition and Consumer Bill. #Competition

At Digiseg we're building a solution to customer targeting and analysis, which is not based on tracking or other privacy intrusion methods. Happy to see Søren H. Dinesen share his thoughts and values in this new VoxPop video! Have a look! 💡🌐