Mike Schmidt’s Post

Shopify’s latest Edition is live. From AI-enabled image editing to a more powerful storefront search, our bi-annual product drop is here to help merchants scale and grow their business: https://lnkd.in/gNuqXBW7

This week on the Let’s Talk Marketing podcast, Katya Allison talks with Mike Schmidt, Senior Product Management Lead at Shopify, about building a marketing framework. Direct-to-consumer (D2C) merchants often expect creators to carry them to success in minutes. However, relationships must be cultivated between the brand and the influencers, and between influencers and their followers. New D2C companies get caught up with looking for influencers with high engagement. Instead, they should seek creators with a passion for their products.  Curious to know more? Tune in by clicking the link below. #Marketing #Branding #Advertising #SocialMedia

Thanks to digital media, the public relations or PR world is different. Bonnie Taylor, Partner and Chief Communications and Strategy Officer at Talent Resources, began her career creating physical clipbooks for clients. Now, #SocialMedia channels offer brands many times the reach of print media. But one thing has not changed about PR: it’s built on relationships. In this episode of Let’s Talk Marketing, Bonnie talks with host Katya Allison about how important it is for brands to find the right cultural and industry fit in their PR agency. Click the link in the comment to hear the full episode. #Marketing #Branding #Advertising

Shopify is the best-converting platform on the planet - period. And we can prove it. Today, we're sharing results from a Big Three global management consulting firm, and the data speaks for itself: "Shopify converts up to 36% better than the competition and 15% more on average." The data shows that the mere presence of Shop Pay, even when it isn't used by a buyer, results in higher conversion by 5%, and when it IS used, can lift conversion as much as 50% vs. guest checkout, outpacing all other accelerated checkouts by at least 10%. Not building with Shopify is now a competitive liability. We have been building and optimizing Shopify Checkout for nearly two decades and in that time, Shopify has processed over half a trillion dollars across millions of brands. Today, about 10% of all US ecommerce flows through Shopify Checkout. All of the biggest sales events in commerce happen on Shopify Checkout now. Our checkout can process 40k checkouts per minute per store - that's why one of the largest flash sellers in the world, Supreme, trusts us with their business. The biggest brands in the world have taken note of our performance, and they are leaving competitors to come to Shopify. Retailers are looking for change and have realized they no longer have to compromise; they need to be more efficient, innovate rapidly, and make more money. Here’s the TLDR on why Shopify dominates conversion: 1️⃣ Shop Pay: We built our accelerated checkout to convert. There is a 50% conversion lift when Shop Pay is used, outpacing ALL other accelerated checkouts. 2️⃣ Extensibility: Customize Shopify Checkout — from changing the appearance to adding conversion-boosting or business-critical functionality—using a suite of powerful platform features and developer tools. 3️⃣ Speed: Shop Pay, our express accelerated checkout, changes the way people shop. We have created a frictionless experience that lifts conversion by up to ~50%. It’s 4X faster than standard checkout so customers can fill carts, not forms. 4️⃣ Performance: We are the trusted platform for the biggest commerce moments of the year, with 70% of them occurring on mobile. 5️⃣ Your customers already know our checkout, and love it: Over 100M consumers use Shop Pay for one-click checkout with our millions of brands. They know it, so they trust it when buying online. In today’s retail landscape, every conversion, every customer, every second matters. Waiting to come to Shopify is only hurting you - what would a 36% higher conversion rate look like for your bottom line? 📈 See all the receipts 👇 https://lnkd.in/e8KpuJzb