Micha Hershman’s Post

View profile for Micha Hershman, graphic

CMO at Jumpcloud

Thanks to Phuong Pham for pointing me at this helpful, relatively recent data from OpenView and ScaleXP. The graph here shows median (22 months for companies $50M and up) and top quartile (just 14 months for that same set) CAC payback periods. An article worth bookmarking for later reference, my growth stage Sales and Marketing friends. https://lnkd.in/gm8s7TgA

  • No alternative text description for this image

Thanks Micha for sharing!

Like
Reply
Michael Pihosh

Full-stack AI Product Development..

1mo

Very insightful data! How do you think these payback periods will change in the next few years?

Like
Reply
See more comments

To view or add a comment, sign in

Explore topics