Michael Baumgaertner reposted this
CPGs are working to better leverage 1st party customer data, and Actable is a key partner for many of them. Thank you to MarTech for sharing the wisdom of Actable's own Jeremiah B., an expert in all things customer data, CDP, and analytics. https://lnkd.in/guTrWAUw
We are excited to announce that we've taken our commitment to scaled, efficient use of first party data to the next level with the launch of Predictable! A big day for us, and a bigger day for turnkey first party data enablement. https://lnkd.in/eBD3BHe4
We are very excited to be sponsors at this spring's upcoming MarTech conference, in partnership with one of our most successful clients! Register now for the discussion on Weds the 29th!
Please register for free for Actable's session at MarTech on March 29th. We will be sharing insights about customer analytics roadmaps learned over a multi-year digital transformation with one of our marquee clients. https://lnkd.in/gyrwkY5C
You heard it here first...
Actable CEO Matt Greitzer explores 5 key trends shaping Customer Data Enablement in 2023.
A big day for Actable, bigger day for first party data enablement 🙌
Announcing the Actable Predictive Suite. Actable’s suite of models unlock brands' customer data to drive growth. Actable’s predictive scores have been tested by dozens of brands to better understand and target marketing activations for several common use cases: - Identify new users likely to convert - Mitigate churn among existing customers - Create repeat purchases from existing customers - Provide relevant product recommendations. Clients can be live in under 2 weeks, and risk-free trials are available. Learn more: https://lnkd.in/g-RARrnj
Actable is #hiring. Are you or someone you know the next member of our rapidly growing New York Team? Check out our open roles, including for a Group Account Director and tell your friends!
Actable NYC is growing fast! Are you or someone you know our next Solutions Architect or Principal Consultant? Check out our jobs page to find out! https://lnkd.in/driz9sHR https://lnkd.in/dYWm-vfq
Actable is hiring! If you or someone you know are ready to join our growing team, check out our open roles in NYC and Portland, OR! https://lnkd.in/daAd-jB https://lnkd.in/dDuCXb6
A fantastic opinion from Allison Schulte in Advertising Week reminds us that we all need to be thinking about how the work we do fits into the bigger picture of what we value. Let's point our data-driven brains at supporting news organizations that promote fact-finding, transparency, and awareness. Let's help people connect with the information they want and need, and let's make that connection something that is profitable for the organizations that deliver it! https://lnkd.in/ejvK--T ps: let's also talk about customer-level monetization strategy for news pubs asap - what's holding us back here?
I got the chance to share my thoughts on why I’m passionate about news, and how advertisers can better support it. When quality news is valued, it’s good for consumers, good for advertisers and good for news. https://lnkd.in/g63KPpr
