Miami Beach Convention Center’s Post

🌈 A number of major brands were in the limelight last year for marketing missteps related to #Pride last year. How did these very public controversies impact consumer perceptions of brand behaviors and influence this year as it relates to LGBTQ+ support? ⬆️ Far more people believe brands have an influence over LGBTQ+ rights in the US now than they did before. This rises meteorically with the LGBTQ+ audience with an increase of +62 points since May 2023. They have felt firsthand how a brand’s allyship and/or backtracking can shape conversations in business and society. Download the report for more year-over-year shifts: https://hubs.li/Q02Dczvq0

🎉 Celebrating Pride 🏳️��� How can brands play a part in better-representing people across LGBTQ+ communities through their advertising? Check out our full 4Talks session: https://lnkd.in/eH3CsMGK #Channel4 #Pride #4Talks

Nearly 1 in 5 gamers are LGBTQ+ 🏳️🌈 🙌🏼 “GLAAD’s finding that 17% of active gamers are LGBTQ, and the growth from 10% of active gamers being LGBTQ from Nielsen’s Games360 study in 2020, proves their tremendous influence on the gaming industry. The study shows that for LGBTQ gamers, a safe and inclusive environment goes beyond the game itself—with nearly 70% indicating they are less likely to buy from a studio with a history of mistreating LGBTQ workers.” Stacie de Armas, SVP, Diverse Insights and Initiatives, Nielsen #Pride #VideoGames #GameIndustry

From Nebraska Civic Engagement Table: "This #PrideMonth, our LGBTQ+ communities face a continued onslaught of attacks and extreme discriminatory bills that put rights at risk. We must continue taking deliberate stances against these attacks, fighting back against injustice, and taking care of each other." Graphic by Nebraska Civic Engagement Table #Pride #TransRights

Mark your calendars for a BYOLunch event with Gina Ramsey and the Maryland LGBTQ+ Chamber of Commerce! Gina will cover a range of topics for website design best practices, including: - Current Design Trends - Effective Copywriting - Search Engine Optimization - Accessibility Register here: https://lnkd.in/eWxr3jGN #Maryland #MarylandPride #MarylandLGBTQ #PrideMonth #DigitalMarketing #BrandsWithBite

As we celebrate #pride month, we are excited to explore venues that are beloved by the LGBTQ+ community. It's fascinating to note that only about 6% of these establishments are classified as "gay bars or clubs". For #BeverageAlcohol brands seeking to engage with this audience, understanding their On-Premise behavior is key to success. So read on for three quick insights into LGBTQ+ popular venues or view the attached factsheet for additional trends and information. 1. Did you know that the popularity of #Tiki drinks at venues popular among LGBTQ+ consumers have increased by +166% over the last two years 2. While Dancing remains the most popular Environment at venues frequented by the LGBTQ+ community, #Reggaeton is the fastest growing environmental attribute with its popularity increasing by +285% since 2021! 3. #Gin is the fastest growing spirit category in venues popular among LGBTQ+ clients. Average placement velocity has grown by +30% since 2021 and now outsells #whisky on per placement velocity To find more #AI powered insights into #OnPremise consumer behavior feel free to visit our resource center https://lnkd.in/eV6zrA3h #BeverageAlcohol #WineandSpirits #brandbuilding #AI

Join LexisNexis Practical Guidance authors Darrell VanDeusen, Vincent Jackson, and Alexander Berg on Aug 2 as they examine the current LGBTQ+ legal landscape and what it means for employers. They will share expert insights on recent developments and pending legislation, as well as creating a safe, compliant, and inclusive workplace environment for LGBTQ+ employees. Register here: https://bit.ly/470Zaty

Join LexisNexis Practical Guidance authors Darrell VanDeusen, Vincent Jackson, and Alexander Berg on Aug 2 as they examine the current LGBTQ+ legal landscape and what it means for employers. They will share expert insights on recent developments and pending legislation, as well as creating a safe, compliant, and inclusive workplace environment for LGBTQ+ employees. Register here: https://bit.ly/470Zaty

Join LexisNexis Practical Guidance authors Darrell VanDeusen, Vincent Jackson, and Alexander Berg on Aug 2 as they examine the current LGBTQ+ legal landscape and what it means for employers. They will share expert insights on recent developments and pending legislation, as well as creating a safe, compliant, and inclusive workplace environment for LGBTQ+ employees. Register here: https://bit.ly/470Zaty

Check out this NPR segment about inclusion in the industry and LGBTQ representation. Thanks to Kaity Kline, NPR and DON'T NOD for making this happen!