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Game publisher, Sega (of Sonic the Hedgehog-fame), has recently adopted a more conservative stance toward blockchain gaming than it has historically held. The shift is set against a backdrop of Sega, alongside the likes of Square Enix, becoming an early validator on the gaming-oriented Oasys network, and the publisher exploring the creation of its own blockchain games. More recently, Sega has withdrawn its A-list IP, including Sonic, from external blockchain game developers - Perhaps made cautious by Ubisoft's controversial exploration as early as mid-2021. Certainly, this is a more conservative stance than expected, and Sega's COO has been verbally critical of existing blockchain games dubbing the gameplay 'boring'. However, Sega is leaving its less high-profile IP (such as Three Kingdoms and Virtua Fighter) open to third party creativity, meaning its stance's bullishness has only lessened from fully-fledged adoption, to mere experimentation. The impact of Sega's move is yet to be seen, but it now means that the publisher is lagging behind other competing blue-chip IP-holders in the gaming industry, when it comes to exploring innovative technologies.

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