MESSE ESSEN GmbH’s Post

View organization page for MESSE ESSEN GmbH, graphic

4,000 followers

🎧 WIR SIND GARTEN® - Learning from Germany's largest garden community Hello and welcome to another exciting episode of "FROM THE GREENHOUSE - The Podcast of IPM ESSEN"! 💚 Today we have a very special guest: social media expert Torsten Brämer from "Wir sind Garten". Ten years ago, he launched what is now the largest German-speaking garden community and was the first influencer to be registered with the Bergisch-Gladbach tax office. Since 2020, his hobby has become his profession and now he also offers social media consulting. Torsten talks to our host, Dr. Till Weishaupt, about the green network that 21% of hobby gardeners are familiar with. He explains the controversial reactions that the topics of sustainability and biodiversity trigger in the community. He also sheds light on the topic of influencers and explains why offline activities can even be superior to online activities in some areas. The findings are backed up with new figures from the "Garden in Transition" study conducted in collaboration with the Zentralverband Gartenbau. In addition, Torsten Brämer reports on his participation in IPM ESSEN 2024. He talks about his live report with TV gardener Rüdiger Ramme from our greenhouse and how he was impressed by the halls full of plant innovations and international exhibitors. You can look forward to an inspiring conversation and valuable insights into what makes the world of gardening tick on social networks and how the green industry can benefit from this. Let's go ▶️ https://lnkd.in/eb3GMTzt #messeessen #ipmessen #ipmessen25 #ipmessen2025 #wirsindipmessen #weareipmessen #grünebranche #greensector #wirsindgarten #garten #gartenliebe #podcast #fromthegreenhouse #ipmessenpodcast #ipmpodcast #gartentrends #gartenimwandel #gartencommunity #garteninfluencer #influencer

Hat viel Spaß gemacht! Danke 🤩!

Torsten Brämer

WIR SIND GARTEN® | Social Media Beratung

1w

Danke für diese tolle Gelegenheit!

See more comments

To view or add a comment, sign in

Explore topics