Mercedes-AMG GmbH’s Post

Lights out and away we go! As LinkedIn becomes a more happening place, one might wonder why in the world would I post about the results of an F1 team? I can readily admit that over the last few years, I've become something of an F1 fanatic. Yes, the stories and the drivers bring so much to the table, but for me, it's about the fact that the foundation of the sport is steep in data, strategy, know-how, grit, and the drive to never give up, because quite frankly, anything can happen. And for me, this is exactly what it feels like working in digital strategy and social media. Examples of how I make this connection? Track temperature/weather = ever-changing algorithms Tire performance or degradation = ever-changing functionality of platforms DRS = catching a high when content performs well, or ideas come to fruition Electronics and equipment = all the tools to help us do our jobs Power unit = people* Sometimes we get it right, sometimes we don't. Sometimes we can have home run quality content and the data to back us up on how to proceed, and then it goes nowhere. It's a marathon and not a sprint. We take the good with the bad, run the numbers, look at the landscape, and bring the same amount of effort week after week trying to chase the ever-elusive dream of consistently (increasing) solid performance. There might only be two more races to go in the F1 season, but the work will carry on as teams build towards a better 2024. May the force be with us all as we close out 2023 and set new strategies and goals for 2024. 🐣 *Note: George Russell had to retire his car yesterday before the race was finished due to an overheating power unit. The concern here is that if the power unit reaches a critical threshold, it can essentially blow up (literally/figuratively). I liken the power unit to people because people are at the heart of making this digital landscape work, and it's imperative that those working in social media remember to look after themselves as well, for their mental and physical health depend on it!

Will Norris never get a championship? Watching Norris race in #F1 at Silverstone last year was immense, the crowds cheered him every lap as he was the only one keeping the RedBull of Verstappen honest. A very likeable and marketable bloke, always smiling, great for the McLaren Racing brand, but … There are two factors that affect his future potential achievements: 1) He has committed long term to McLaren, which is ultimately a gamble. A betting person would put McLaren a steady 4th place team, fighting it out for 3rd in the constructors every year. They had a great season last year, but let’s not forget that Scuderia Ferrari and Mercedes-AMG PETRONAS Formula One Team had a poor year really. This makes a drivers championship hard to achieve for any McLaren Racing driver. 2) Does Lando Norris have that extra little bit, that GOAT potential, that determination to put his car in front when it’s a tight race, taking the risk of losing it all whilst going for the win? In race trim over the last few seasons both Lando and Charles Leclerc have shown a lot of respect to Max Verstapen, maybe a little too much. No one doubts whether Max has the determination, but watching Norris, he is a great racer, lovely bloke, but maybe, just lacking the bite to win? If he was prepared to take Max out in order to win, maybe he would find that bite! Only time will tell! #formula1 STACKS fS CREATIVE in TiME Andrea Darren Paul Thomas

Previously considered a likely candidate to return to Red Bull Racing, Daniel Ricciardo is now facing a challenge to maintain his position with the junior 'RB' team. This shift in circumstances mightbe partly attributed to the ongoing scandal involving Christian Horner, especially since the strategy to rejuvenate Ricciardo's struggling Formula 1 career after his departure from McLaren is #DanielRicciardoUnderPressureToRetainSeatAfterPoorStartTo2024

With 5 races still to go and only 27 points between second and third in the constructors championship, will Mercedes-AMG PETRONAS Formula One Team manage to stay in line for second place? 🙏🏼🏆 The #F1 grid is closing up, meaning more competition and more interesting races... 2024 will reset the standings and give those who played engineering catch up throughout 2023, a chance to compete with Red Bull in 2024. Who will be at the front of the grid? 👀🏁 #mercedesamgf1 #ineos

🏎️ It’s race week! 🇧🇭 The 2024 Formula 1 season gets underway in #Bahrain this weekend following on from last week’s pre-season testing. Ferrari's Carlos Sainz was fastest in testing. 🇸🇦 The first two races this season (Bahrain and #SaudiArabia) will both take place on the Saturday of the weekend, not the Sunday, to align with the start of Ramadan on Sunday the 10th of March. Other key themes going into this season: - 🇨🇳 The return to #China for the first-time since Covid. Potentially huge for commercial partners with an interest in the market, and for regional brands now seeing F1 as a viable marketing tool once again. - 🟣 Lewis Hamilton’s final season with Mercedes-AMG PETRONAS Formula One Team. How will the x7 time World Champion leave a team he has become synonymous with? Who will be putting themselves forward as his replacement? (I hope it’s Kimi Antonelli - so keep an eye out for FIA Formula 2 this season). - 🇳🇱 It is *almost* a foregone conclusion that Max Verstappen will be claiming a 4th World Championship - keep an eye on the battle for second between McLaren Racing, Scuderia Ferrari and Mercedes-AMG PETRONAS Formula One Team. - ⚔️ The inter-team battle between Lando Norris and Oscar Piastri at McLaren is another story I am looking forward to seeing unfold. #Formula1 #Motorsport #SportPartnerships

Meet Ryan McGarva - former Mercedes-AMG PETRONAS Formula One Team pit crew and one of our #MotorsportSpeakers 🎤🏁 To find out more about Ryan, or to enquire or book him for your business conference or training event, head over to the Motorsport Speakers website - link in the comments below 👇👇👇 #MotorsportToBusiness #OurMotorsportDNA #Speakers #Events #F1 #Motorsport #Business #Teamwork

🇬🇧📊 ANALYSIS OF THE FORMULA 1 #SpanishGP 2024 at the Circuit de Barcelona-Catalunya: - The keys to a superb win for Max Verstappen and Red Bull Racing & Red Bull Technology against a McLaren Racing team with superior race pace. - Analysis of George Russell's amazing start to make Mercedes-AMG PETRONAS Formula One Team shine again. - How Lewis Hamilton became a (momentary) threat and forced Lando Norris to anticipate his final pitstop and lose tyre advantage to Verstappen All that and more on Planet Sport 👇👀 https://lnkd.in/dv8mVCKt

2024 Formula 1 Pre-Season Testing: Day 1 Tyre Analysis - It seems the 2024 season is starting the way the last one finished, in other words, with Max Verstappen leading the field. The three times world champion was quickest on the first of three days of testing at the Sakhir Circuit, which hosts the first race of the season next week. Verstappen’s best lap was a 1:31.344, #2024Formula1PreSeasonTestingDay1TyreAnalysis

Despite the comfortable win for Verstappen and Red Bull Racing & Red Bull Technology, yesterday's Formula 1 Grand Prix saw some interesting strategies taking place as a result of an early safety car. Most notably the MoneyGram Haas F1 Team using Kevin Magnussen to slow down the pack of cars behind in order to build a pit window for Nico Hulkenberg, ultimately earning their first point of the season. In the gapper plot below it is observed between laps 21 and 33 the extreme pace drop-off for the cars behind Magnussen, while from lap 39 onward he was able to open a comfortable gap. The team would have used live updating vertical slices of a gapper plot similar to the one shown below to identify if a suitable pit stop window was present, with a typical anticipated stop time between 20 and 25 seconds depending on the circuit. Further strategic battles between McLaren Racing and Lewis Hamilton took place throughout the GP, with Lando Norris matching the pace of Hamilton during their long opening stint on the Medium tyre, and covering off the undercut by responding immediately to the lap 36 pit stop from Mercedes-AMG PETRONAS Formula One Team. More race strategy analysis here: https://lnkd.in/efQcta48 #dataanalysis #datavisualisation #motorsport #strategy

F1 NEWS Silverstone 2024 One of THE best Formula 1 races we've ever seen.. MASSIVE respect to the GOAT... Lewis Hamilton McLaren Racing Showed force but it was a "tires n weather" day.. 💪💪💪🏁 Mercedes-AMG PETRONAS Formula One Team #motorsport #events #racing #automotive #pitlanenews #pitlanemedia #F1 #formulaone #formule1 #F1Legends #silverstone