Merantix AI Campus’ Post

AI for Commerce: A Realm Yet to Be Fully Explored When we talk about AI, the focus is usually on content creation, code writing, and image rendering. But what truly intrigues me is its untapped potential in eCommerce. Future Commerce recently released some insightful material that highlights this exact topic. One slide that caught my eye shows several areas where AI could be a game-changer but is still underutilized—omnichannel marketing, campaign personalization, data analytics, customer support, and customer journey orchestration, to name a few. Clearly, there's much ground to cover here 😊 The link to the entire material is in the comments. #ai #ecommerce #future #innovation #customerexperience #technology

Struggling to Capture Customers? Skyrocket eCommerce Engagement with AI Welcome to Day 6 of Journey in Building a Digital Mall Does this sound familiar? Shopping carts abandoned at the slightest friction. Customers bombarding support with queries. A clunky browse-and-buy experience failing to inspire loyalty. In today's crowded eCommerce arena, these hurdles can make or break your brand. Fortunately, there's an innovative arsenal of AI-powered customer engagement techniques that can obliterate these obstacles. The brands courageous enough to wield them are realizing massive competitive advantages. Obstacles AI Solves: Customers expect seamless, supportive experiences 24/7 Solution: Always-on AI chatbots and virtual assistants providing instant answers whenever needed, preventing cart abandons and delivering premium service at scale. Product discovery feels tedious and impersonal Solution: Voice search and visual search AI letting customers find desired items effortlessly by speaking or uploading an image - pure shopping wizardry. Failing to proactively understand and cater to individuals Solution: Predictive analytics studying behaviors and patterns to anticipate unique needs, delivering proactive, personalized outreach that inspires delight and loyalty. Losing ground to competitors on pricing Solution: Dynamic pricing AI continually computing ideal price points to stay competitively priced while maximizing margins, optimizing in real-time based on demand. But the real sorcery happens when these AI solutions unite into one cohesive, omnichannel experience. Every touchpoint - app, website, ad, support - leverages unified profile data and predictive intelligence. It's customer obsession perfected through technology. The eCommerce pioneers embracing this AI engagement are realizing explosive revenue growth, profound cost reductions, and customer love once thought impossible. Will you join the vanguard blazing this trail? Or allow competitors to cement advantages by exploiting AI's connective power while your enterprise lags? Break from the stale status quo. Unleash your AI engagement engines and thrive in the dynamic future of eCommerce, leaving the overcrowded streets of mediocrity behind. #ecommerce #ai #digitalmall #challenge #webdevelopment #webdesign

In the realm of online shopping, the real enchantment isn't in human-like robots, but in the behind-the-scenes wizardry of learning technologies and smart algorithms. As data complexity grows, traditional business intelligence dashboards fall short, pushing companies to the edge. However, by adopting an AI-powered data setup for advanced analytics, retail firms can gain a competitive edge 🚀 Explore the six AI-powered pillars of e-commerce: 🔹Tailored product suggestions 🔹Optimized pricing strategies 🔹Elevated customer support 🔹Intelligent customer segmentation 🔹Streamlined logistics 🔹Predicting sales trends and demand At DigitalSuits, a 🏆 leading AI company in retail & e-commerce, we've mastered transforming the retail journey globally. Crafting unique omnichannel platforms tailored to your business needs, we create seamless, personalized, and efficient customer experiences across channels, driving growth and loyalty. Using AI and ML best practices, we ensure worry-free checkouts, secure transactions, and immersive user interfaces. Benefit from enhanced logistics and engaging omnichannel experiences, deepening customer connections and boosting sales. Our bespoke solutions refine your e-commerce venture, embracing AI's power for optimized back-office operations and more. Ready to take your e-commerce to the next level? Let DigitalSuits create a tailored AI-powered platform that aligns with your unique business goals  ➡️  https://lnkd.in/enSyaqWe #softwaredevelopmet #development #success #ai #technology

I recently completed an interesting course and after some research I want to share some interesting trends into retail and brand management: 1. AI-Driven Personalization: Retailers are leveraging artificial intelligence (AI) to offer personalized product recommendations. By analyzing consumer behaviors, purchases, and search queries, AI-powered recommendation engines highlight products that customers are likely to buy. 3. Omnichannel Commerce: Retailers must connect with consumers across multiple channels. Seamless integration between physical stores, e-commerce platforms, and mobile apps is essential. Customers expect consistent experiences whether they shop online or in-store. 3. Automated Stores and Checkout: Automated checkout processes, cashier less stores, and self-service kiosks are gaining traction. These innovations enhance convenience and reduce friction for shoppers. 4. Sustainability and Ethical Practices: Consumers increasingly prioritize eco-friendly and socially responsible brands. Retailers are adopting sustainable practices, transparent supply chains, and ethical sourcing. 5. Direct-to-Consumer (DTC) Brands: DTC brands are disrupting traditional retail by selling directly to consumers. They focus on building strong online communities, personalized experiences, and authentic storytelling. 6. Data-Driven Insights: Retailers are harnessing data analytics to understand customer preferences, optimize inventory, and tailor marketing campaigns. Real-time insights drive better decision-making. 7. Subscription Models: Subscription-based services are thriving. From beauty products to meal kits, subscriptions offer convenience and personalized curation. 8. Localization and Hyper-Personalization: Retailers are customizing offerings based on local preferences. Hyper-local marketing and personalized content resonate with consumers. Let me know if you have anything additional to add! 😊 #marketing #brandmanagement #retailmanagement

🛍️🚀 The eCommerce landscape is evolving, and the key to staying ahead is delivering a world-class customer experience. Enter Whelp and GPT-4, together transforming the way eCommerce platforms connect with their customers. 🌐💬 💡 With Whelp's integration of the GPT-4 language model, eCommerce websites can now offer superior, AI-driven customer support. This isn't your average chatbot; it's a system that understands, learns, and responds to customer queries in real time, providing an almost human-like interaction. 🤖🗣️ 🛒💼 But it's not just about support - it's about sales too! Imagine an intelligent system that can suggest products based on the customer's preferences, answer detailed queries about your offerings, and even upsell and cross-sell proactively. This AI-driven personalized approach can significantly boost sales and customer loyalty. 📈❤️ 🔄 Moreover, Whelp ensures a seamless omnichannel experience. Whether your customers shop from mobile, desktop, or social media platforms, they receive consistent support and enjoy a unified shopping experience. This means happier customers and higher conversion rates. 🌍🔁 🌟🥇 Embrace the power of AI with Whelp and GPT-4 and take your eCommerce platform to the next level. It's not just an upgrade, it's a revolution in the way we do eCommerce. Experience the change today. 🚀💡 #Whelp #GPT4 #AI #eCommerce #CustomerExperience #Omnichannel #Sales #Innovation

“From the pre-internet dawn of segment-of-one marketing to the customer journey of the digital era, personalized customer experiences have unequivocally become the basis for competitive advantage. Personalization now goes far beyond getting customers’ names right in advertising pitches, having complete data at the ready when someone calls customer service, or tailoring a web landing page with customer-relevant offers. It is the design target for every physical and virtual touch-point, and it is increasingly powered by AI. Most brands don’t personalize customer experiences at the scale or depth necessary to compete with the world’s leading companies. Personalizing an end-to-end customer experience requires orchestration across channels—a capability that no brand has fully mastered. But merging the flow of customers’ physical and digital experiences may be the only way challenger brands can compete against digital natives like Amazon and Google. Early movers have tapped into newer technologies, such as the internet of things, machine learning, marketing tech (martech) platforms, and a growing number of digital media tools that can create formidable advantages when combined with agile methods. Brands that want to surpass—or simply catch up with—early movers need to think about their data and technology foundation. Are their organizational structures and processes up to the task? Do they have a rapid-test-and-learn mentality? Despite the dizzying array of software tools that purport to enhance every aspect of the customer experience, no one platform can comprehensively manage end-to-end personalization. Nevertheless, key problems, such as creating a 360-degree view of a customer, are being solved with automation, AI-powered intelligence, and activation tools for delivering AI-driven recommendations.” Dive into this informative Harvard Business Review by David Edelman and Mark Abraham to explore the impact of the Age of AI on the customer experience within numerous businesses here: https://ow.ly/sH4350QWcfQ #CustomerExperience #CXStrategy

"Companies across all industries are putting personalization at the center of their enterprise strategies. For example, The Home Depot, JPMorgan Chase & Co., Starbucks, and Nike have publicly announced that personalized and seamless omnichannel experiences are at the core of their corporate strategy. We are now at the point where competitive advantage will be based on the ability to capture, analyze, and utilize personalized customer data at scale and on how a company uses AI to understand, shape, customize, and optimize the customer journey." In this Harvard Business Review article, renowned experts David Edelman and Mark Abraham delve into how companies can effectively utilize AI-powered customer data to create top-notch customer experiences.  https://lnkd.in/ga27eG7U   #CustomerExperience #AI  #Personalization #CX #CustomerJourney

🌟🔎 The Future of Commerce: Taking a Holistic Approach 🌟🔎 🔍 In today's dynamic and uncertain landscape, the concept of commerce strategy has evolved beyond traditional ecommerce. To truly optimize the commerce experience and drive conversion rates, businesses need to adopt a holistic, channel-less approach. 💻🛍️ 💭 "It's about experiential buying in a seamless omnichannel journey, which is so rich that it essentially becomes channel-less," says Rich Berkman, VP and Senior Partner for Digital Commerce at IBM iX. 🌐✨ 🚀 Gone are the days of simply replicating product descriptions on a web page. The old notion of "ecommerce" no longer meets the needs of the modern consumer. Today, consumers expect a unified and seamless buying journey across various channels. 📲🏢 💡 Prioritizing trust, relevance, and convenience are the three pillars of an excellent commerce strategy. By building consumer trust through transparent experiences and data handling, businesses can create long-lasting relationships with their customers. 🤝🔐 💼 Personalization is no longer optional; it is a crucial aspect of meeting consumer expectations. However, brands must also navigate the fine line between personalization and data security. By using automation and AI, brands can create highly customized experiences that resonate with customers, while still protecting their data. 🤖🔒 🎉 The future of commerce lies in delightful and convenient experiences. Successful brands understand the importance of meeting customers where they are and delivering holistic journeys. Leveraging technologies like generative AI can further enhance these experiences and drive sustainable growth. 🌈💼 🔗 Want to learn more about how you can elevate your commerce strategy? Visit Kiani's website to explore our digital commerce consulting services. ���🔗 Book a free 25min SEO consultation: https://bit.ly/kianiseo 📅🔎 #commercestrategy #customerexperience #AI #automation #datasecurity #personalization #holisticapproach

If you're not already going to Manchester Digital's E-commerce Conference on Thursday, here's another good reason to make it part of your plans... Excited to be part of this panel discussion on two of the hottest topics in e-commerce: #automation and #ai.

Do captivating mall display videos make you pause? 🛑   This article highlights how technology, particularly AI, can enhance these traditional displays that stop us in our tracks.    Physical displays can be enhanced with product demos or QR codes that help to increase consumer engagement.     Technology can also help to ensure displays are properly stocked and presented. With the help of AI-driven analytics, retailers can empower in-store associates to monitor and optimize displays.    By scanning images of displays, AI can identify misplaced products, pricing inconsistencies and ensure stores are compliant with marketing and merchandise campaigns.     These advancements align with Optimum Retailing's focus on leveraging advanced technologies to optimize the in-store experience.     Our AI-driven image recognition instantly verifies that what's been executed at the store level mirrors the planogram created at HQ.    The result? Perfect shelves and the accurate deployment of content onto digital signage.    #AI #Technology #Retail #Digital #CustomerExperience    https://lnkd.in/gkzcpKWN