Mediavine’s Post

A creator-first future is one where brands can trust that the sites they’re advertising on are produced by human creators for human readers. Working with industry-leading partners, like DeepSee.io - Publisher Intelligence, to advance our vetting processes and develop new signals advertisers can use to feel confident they’re reaching human audiences at scale is one way we’re working to make this happen. We look forward to sharing more about our work with DeepSee in the coming days. https://lnkd.in/gbezsWQA

Juneteenth is a celebration: of freedom, of progress, of hope. We uplift Black businesses, content creators, families and individuals, today and always. So that our employees may spend time with their families or in service and celebration in their communities, Mediavine will be closed on Wednesday, June 19th.

Thank you to the Association of National Advertisers for inviting Mediavine to participate in today’s Virtual Diversity Fair. It’s great to come together with other industry partners to discuss how we can all do better to reach the ANA’s (AIMM) benchmark of committing 6.5% of total ad investment to diverse-owned media by 2025. Working with trusted sellers is a great place to start and Uplift by Mediavine, our premium programmatic marketplace of small business owners, is one way to get there. Through a partnership with Sertify, we’re removing barriers for buyers committed to supporting diverse publishers programmatically. https://bit.ly/3z6dgxf

Highlights of Cannes Lions International Festival of Creativity so far include dinner and a Marketing Leadership Summit panel with Brand Innovators plus hearing top women in ad tech discuss the post-cookie future with The Female Quotient. Our team is looking forward to two more days of sessions and networking in France. #Cannes2024

Mediavine publishers always have a choice about which ad categories to allow on their sites, but with political ad spend expected to be 156% higher this year than in 2020 — and an estimated 80% of that budget remaining to be spent between now and November — the value of independent creators and their audiences is clear. https://bit.ly/4c0RauL

The 2024 Cannes Lions International Festival of Creativity is less than a week away! Our team is looking forward to networking with and learning from some of the brightest minds in advertising. Want to grab a coffee and have a chat? Meet with a member of the Mediavine team: https://bit.ly/3UNp1Qm #Cannes #Cannes2024

We first integrated ID5's Universal ID solution into our addressability offerings in 2021. We're always seeking opportunities to work with others who are building solutions the ad tech industry needs. To that end, we're thrilled to be the first publisher to utilize a new strategic partnership between Optable and ID5.io, a collaboration which will allow publishers new ways to immediately increase audience addressability. To learn more, visit: https://bit.ly/3RkCgak

Amanda Martin, our Chief Revenue Officer, will represent Mediavine at IAB Tech Lab’s 10-Year Anniversary Summit, “The End Of The Beginning: Nothing Will Be The Same.” Amanda will be on the main stage Tuesday afternoon to discuss Post-Cookie Success as advertisers seek the needed scale in this privacy-centric ecosystem. The panel will embody the innovation IAB is known for while exploring what the future of ad tech could become.