Media.net’s Post

🚀 Nine Upfront 2024 🚀 Last night we attended Nine's 2024 upfront and here is the biggest takeaways. Nine's announcement to expand its e-commerce media solutions across its online news brands is a game-changer for advertisers. It allows products to be seamlessly integrated into Nine's network, harnessing the power of online sales generated through referrals. We're especially excited about the launch of Nine Ad Manager, a self-serve AI tech platform designed to empower small and medium-sized businesses (SMBs) with the ability to create and target video advertising with remarkable precision. It's all about connecting with local customers effectively. ...And there's more! Nine's new retail media partnership program, RTLX, promises to amplify retail media investments and enhance consumer experiences across platforms. Lastly, the collaboration between Nine, Seven, Paramount, and OzTAM Pty Ltd is set to revolutionise BVOD trading, offering advertisers unprecedented reach and frequency control. Stay tuned for more insights and how these developments can benefit your #franchise or multi-location business. We are always here to navigate this exciting landscape for you! 👀 #TFM #ECommerce #Advertising #NineUpfront2024

#CommerceMax is not just a conventional DSP, it is a game-changer that brings together the two worlds of commerce and advertising in a seamless and efficient way. Hear from our CPO, Todd Parsons, how Commerce Max works and why it is a huge unlock for our agency and demand partners. #commerce #advertising

Our Revenue Model •Subscription fees • Advertising revenue • Data monetization • Partnerships and collaborations • Sponsored content and brand partnerships

ad pepper Group reported Q1 2023 financial results Revenue by the segments of ad pepper Group: Webgains — $3.1m (-14% YoY). Because of the restrained e-commerce sales in its UK home market ad agents — $1.9m (-11% YoY). Due to lower or postponed bookings on the part of advertising partners ad pepper — $0.6m (-35% YoY). Due to lower or postponed booking on the part of advertising partners Total EBITDA is -$0.36m (compared with $36k in Q1 2022) Total Net loss is -$0.68m (compared with -$0.67m in Q1 2022) Other info: - As for Q1 2023, ad pepper Group has 242 employees (compared with 265 in Q1 2022) - There were no R&D activities during Q1 2023 Geos: EMEA, EU + UK source: https://lnkd.in/em3PVXhm

Supply path optimization is not just about cost savings and transparency for ad buyers; it benefits the entire advertising ecosystem. Check out this new FreeWheel survey to learn why SPO matters for the broader industry. #ComcastEmp

Unlock new inventory to meet the demand of your advertisers by easily adding various ad formats to your commerce media network. Koddi's user-friendly interface enables seamless integration, connecting advertisers with customers at every stage of their buying journey. #commercemedia #retailmedia #adtech

Simplify the process of adding different ad formats to your commerce media network with Koddi’s branded experiences, accelerating your time to market and empowering meaningful customer interactions throughout their buying journey. #commercemedia #retailmedia #adtech

Unlock new inventory to meet the demand of your advertisers by easily adding various ad formats to your commerce media network. Koddi’s user-friendly interface enables seamless integration, connecting advertisers with customers at every stage of their buying journey. #commercemedia #retailmedia #adtech

Simplify the process of adding different ad formats to your commerce media network with Koddi branded experiences, accelerating your time to market and empowering meaningful customer interactions throughout their buying journey. #commercemedia #retailmedia #adtech

Unlock new inventory to meet the demand of your advertisers by easily adding various ad formats to your commerce media network. Koddi’s user-friendly interface enables seamless integration, connecting advertisers with customers at every stage of their buying journey. #commercemedia #retailmedia #adtech