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David Cyrus David Cyrus is an Influencer

Global Marketing Leader | MBA, Digital Business Models | AI & SaaS | LinkedIn Top Voice | Featured in AFR, ABC, Channel 7

99% of tech companies use the term “platform” wrong. Coinbase is in the 1% that uses it correctly. A tech platform is infrastructure that other companies, products, and services can be built upon. Sorry, but your SaaS, while a great SaaS product with happy customers, is likely not a platform. Examples of tech companies with platforms: • Microsoft: Windows, Azure, etc. • Apple: iOS • OpenAI: ChatGPT • Staffbase (my former employer): white-labeled employee app and intranet But isn’t Coinbase just a crypto exchange? For most of its history, yes, but it’s about to become something much bigger. Coinbase has launched Base, a Layer 2 blockchain built on top of the reliability of Ethereum, which enables smart contracts. Base is built to handle large amounts of transactions at fast speeds and with little to almost no fees. And with that, and their user-friendly programs, companies, products, and services will be built on top of Base. This makes Coinbase a platform company – arguably one of the most important ones soon. Jesse Pollak, Head of Base, demonstrates below. I know my “Digital Business Model Strategy” professor Dr. Roger Moser would love this - it's a picture perfect digital business model strategy. #DigitalTransformation #BusinessStrategy #Strategy #Coinbase #Blockchain #Innovation #Technology

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David Cyrus

Global Marketing Leader | MBA, Digital Business Models | AI & SaaS | LinkedIn Top Voice | Featured in AFR, ABC, Channel 7

1mo

Lucas Matheson, MBA, CFA, this is why, along with AI, I find Base the most interesting thing in tech right now.

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David Cyrus

Global Marketing Leader | MBA, Digital Business Models | AI & SaaS | LinkedIn Top Voice | Featured in AFR, ABC, Channel 7

1mo
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Dr. Roger Moser

Faculty, Board Member & Investor, Executive Coach / Decision Intelligence Thought Leader

1mo

Thanks David Cyrus ...may I add my #Digital #Business #Model #Mentor on #ChatGPT: https://chatgpt.com/g/g-t2ieIWzcC-digital-business-model-mentor. It's free of charge and contains the key thinking of my unit in Macquarie Business School's #MBA

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