McLaren Racing’s Post

As Tesla gears up to report its annual sales, the electric vehicle market watches with bated breath. With China's BYD potentially overtaking as the global leader, it signals a significant shift in the industry's landscape. 🚗💼 In the eyewear industry, we take note of such shifts, understanding that staying ahead means embracing change, innovation, and global market trends. As we witness changes in the #ev market, let's align our strategies to not just meet but exceed our customer's evolving needs and environmental expectations. 🚀 #Market #Leadership #Sustainable #Innovation #Eyewear #Industry #GlobalTrends #vehicle

Answering "Who did it better?" can often come down to who appreciates it more. In the sneakers space, do brands or enthusiasts appreciate the product more? Today, Nike held a draw for the anticipated release of their collaboration with Travis Scott on the (Mac) Attack: the "Cactus Attack," if you will. The release was extremely limited relative to demand, with demand far beyond what's been seen since June with multiple Nike Attack releases (both inline and collaborative). As draw winners receive their "Cactus Attack" pairs, comparisons between the collab version and the June-released "OG" version will ensue. Did Nike do it better on the OG or the collab? Is the collab version for hype beasts and the OG retro for real sneakerheads? Hopefully, some of the content will be worth the views. For some, however, there is an outlier—way off the radar for most in the "game." And that is the www.mcdowells92.com Air Pro Sport 2 tribute to the Nike Mac Attack released in 2022. Not a sneaker retro executed by the brand. But a passion project delivered by an enthusiast. Give this silhouette time to breathe beyond the hype cycle of modern life. Perhaps it won't be a question of "better," but one of "best." Superlative versus comparative. And just maybe real ones will give a nod to the "Mick Attack." Special sauce, no seeds.

At ATIU, we are committed to pushing the boundaries of possibility in the realm of glass decoration. Our primary objective is to empower brands to creatively and sustainably express their values. "Dream crazy. Don't ask if your dreams are crazy. Ask if they're crazy enough." – Nike This aspiration resonates profoundly with us, exemplifying our unwavering dedication to innovation and our relentless effort to facilitate boundless creativity. With ATIU, you do not simply designs packaging; you bring vivid visions to fruition. Join us in defying convention and effecting a sustainable influence. Together, let us transform every bottle into a canvas that embodies your values and aspirations. #ATIUIcons #Innovation #Sustainability #DreamCrazy #GlassDecoration

Sports Protective Gear Market  Key Finding, Latest Trends Analysis, Progression Status, Revenue and Forecast to 2030 To Get More: https://lnkd.in/gtQDs6va The sports protective gear market is experiencing substantial growth due to increased awareness of sports-related injuries and a growing emphasis on athlete safety. With more individuals participating in sports and physical activities, there's a heightened demand for protective gear to prevent injuries and enhance performance. #SportsSafety #InjuryPrevention #AthleteProtection Key players in the market are continuously innovating to develop advanced protective gear that offers superior comfort, flexibility, and impact resistance. These innovations cater to the evolving needs of athletes across various sports disciplines, driving product differentiation and market competitiveness. #Innovation #Comfort #ImpactResistance Furthermore, stringent safety regulations and guidelines imposed by sports organizations and governing bodies are influencing market dynamics. Manufacturers are focusing on meeting these standards while also incorporating emerging technologies such as smart materials and sensor technology to enhance the protective capabilities of sports gear. #SafetyRegulations #SmartMaterials #SensorTechnology Sports Protective Gear Market Key Players • adidas AG • American Express Sports Corporation • ASICS Corporation • BRGM Sports • Nike, Inc

Against the backdrop of innovation and anticipation, Maui Jim Sunglasses and Red Bull unveil the essence of their dynamic three-year partnership, as the two renowned brands converge to blend style and performance. Known for their shared commitment to pushing limits and delivering unparalleled quality, Maui Jim, the premium sunglasses brand distinguished for its PolarizedPlus2 lens technology, and Red Bull are set to embark on a journey that fuses cutting-edge performance with unmatched style. The partnership aims to blend the precision and clarity of Maui Jim's high-performance sunglasses with the energy and excitement that Red Bull brings to action sports and entertainment. With a focus on enhancing the overall experience for fans, athletes, and consumers alike, the collaboration will span various initiatives, including immersive events and thrilling content. With a focus on the dynamic worlds of skateboarding and watersports, enthusiasts can anticipate the co-creation of jaw-dropping events that seamlessly blend the realms of sport, adventure, and eyewear innovation. Exhilarating moments and indelible experiences await fans at these joint events, promising to celebrate the spirit of these dynamic cultures in a way that resonates with both seasoned athletes and passionate fans alike. With this partnership, anticipate an extraordinary mix of style innovation and adventure that will leave an indelible mark on the realms of polarized sunglasses and sports. #KeringEyewear #MauiJim #CollectionEkahi #ColorYouCanFeel #RedBull

In the five-year span from 2015 to 2020, ASICS’s revenue shrunk from $3.7 billion to $3.1 billion.   However, since 2021, the brand has managed to do a turnaround and has added a billion dollars to its topline. Its revenue in 2023 was at $4.08 billion, an increase of over 31% in a few years and the highest in its corporate history. I started working with Mr. Yasuhito Hirota, the architect of the turnaround, in 2019, a year after he joined ASICS as Chief Operating Officer. He was recruited by Mr. Motoi Oyama, ASICS’s former CEO and the son-in-law of Kihachiro Onitsuka, the founder of ASICS. As Mr. Oyama has retired in 2021, Mr. Hirota has been elevated to the CEO. When we started working with ASICS, they knew the brand was in trouble. In 2018, the company lost 20 billion yen, or $175 million, per its annual report. At that time, ASICS’s ask to us was simple but broad: “Can you help us with our marketing?” I’m paraphrasing here but that was the gist of their ask and to be fair, I thought that would be how we should and could help them. But it wasn’t marketing after all. Read the backstory of ASICS' turnaround in my newsletter The Intersection: https://lnkd.in/eeQ3BFwE #brand #branding #business #strategy #leadership #marketing #businessmanagement #asics #nike

When I was in 5th grade, I begged my mom to buy me a pair of ASICS running shoes. I had seen them in a magazine. It was the lightest running shoe to ever be invented by any company at the time. Each shoe weighed 100 grams, the weight of two eggs. At the tender age of eleven, I understood why the product was innovative. Also, I was attracted to the shoe’s design. It had a blue and white top with orange ASICS stripes. It had an iconic look. The photo is that shoe, ASICS Sorties UL 100 from 1986. I found them again in a display case at the ASICS Sports Museum in Kobe, Japan in 2018. We just started working with the brand. ASICS used to make shoes that not only serious runners would desire, but also an 11-year-old would lust after. But that was more than three decades ago. In 2021, at Hakone Ekiden, Japan's most famous collegiate running race, not a single runner wore ASICS shoes. 95.7% wore Nike, a corporate offspring of ASICS. Three years since then, it’s a different story. In 2024, Nike’s share shrunk drastically to 42.6%. ASICS’, on the other hand, managed to capture 24.8% of the runners in the race. And it’s not marketing that’s driving this turnaround. Read my essay on how ASICS is making a comeback: https://lnkd.in/eZJnJCTP Please share and subscribe if you like what you read. #branding #brand #innovation #nike #asics #marketing #leadership #casestudy #management #business

In this video, view some highlights from the first few days of Sneakerweek 2023. #bussiness #innovation #sneakers

With the introduction of the “.Swoosh” Air Force 1, Nike has showcased how blending digital and physical branding can create real value for customers. This release should serve as a beacon for not only companies but also sports leagues around the globe. It’s a great opportunity to observe, learn, and adopt. Taking cues from releases like this, both brands and sports leagues such as the National Football League (NFL), National Basketball Association (NBA) and many more are sure to incorporate similar approaches into their strategies, enhancing engagement and delivering incredible experiences for fans and customers alike. This is just the start of innovation in this space, and as more entities join in, the web3 space is set to become transformative! #Web3 #DigitalBranding #ValueCreation #SportsTech https://lnkd.in/eBQwBCub

Introducing the Perfect Footwear for Giants Fans - San Francisco Giants Crocs! 🔸 Looking to add a touch of fandom to your everyday style? Look no further! We are thrilled to present our latest product, the amazing San Francisco Giants Crocs. As a fan, you'll love the perfect blend of comfort, functionality, and team spirit that our Ohcrocs business has brought to these special edition crocs. 🔸 We understand that our customers want to show off their pride and support for the San Francisco Giants in every aspect of their lives. That's why we have designed these crocs with meticulous attention to detail, ensuring that they represent the team's iconic colors and logo accurately. 🔸 The San Francisco Giants Crocs are constructed with our signature lightweight, breathable material, making them both comfortable and versatile. Whether you're attending a game at Oracle Park or simply running errands around town, these crocs will provide the perfect comfort and flexibility for all-day wear. 🔸 Functionality meets fashion with our San Francisco Giants Crocs. We have incorporated innovative features such as anti-slip soles and supportive arches, allowing you to confidently navigate any terrain. No more worries about slipping or discomfort while cheering on your favorite team! 🔸 These crocs are not only designed for game day; they are also the perfect accessory for any casual outing. Heading to a family barbecue or planning a weekend getaway? The San Francisco Giants Crocs will effortlessly complement your outfit, making a bold statement about your team allegiance. 🔸 Moreover, we understand the importance of sustainability and reducing our environmental footprint. That's why our San Francisco Giants Crocs are made from high-quality, eco-friendly materials. By choosing our product, you're not only showing off your Giants pride but also contributing to a greener future. 🔸 We pride ourselves on the quality of our products, and the San Francisco Giants Crocs are no exception. Each pair undergoes rigorous quality checks to ensure that they meet our customers' high standards. Rest assured that when you choose Ohcrocs, you're investing in durable footwear that will withstand the test of time. 🔸 As Giants fans ourselves, we know the exhilarating feeling of cheering on our team alongside fellow supporters. That's why we have created a community for Giants fans to connect, share experiences, and participate in exclusive events. Buy now: https://lnkd.in/gCHVsPgY