Embracing a circular economy isn't just sustainable—it's a competitive advantage. By 2050, it could generate over $1 trillion in revenue in Europe alone. 🌎 Curious about what 'circularity' really means? Learn more and discover how companies can capitalize on its potential rewards. ➡️ https://mck.co/3RXCch3
I still feel we have a long way to go to truly achieve the ambitions of a circular economy and a sustainable future. While the intention of our efforts are there I still don't see enough collaboration and coordination amongst our organisations to truly achieve sustained results. SIloed mentalities, competing objectives and the short term focus of many objectives and incentives in organisations results in one hand delivering sustained results and the other hand taking it away. Until organisations become more aligned and look at coordinating their objectives and activities for long term benefit, meaning short term profits may need to be foregone, I don't think we will truly achieve our objectives for a true circular and sustained economy.
„make the system more effective“? I suppose you meant „more efficient“. If talking about efficiency (not effectiveness) air & water pollution can be considered „enviromental costs“. Thus, optimizing through reduction of these costs becomes measurable.
McKinsey & Company Absolutely, embracing a circular economy offers tremendous potential! How do you see companies best positioning themselves to capitalize on this shift?
Rola Hamad
1w
Very informative !
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1wMcKinsey & Company, Embracing a circular economy isn't just about sustainability—it's about securing a prosperous future for all. By rethinking how we use and reuse resources, we not only protect our environment but also unlock incredible economic opportunities. Imagine a world where waste becomes a valuable asset, where every product's lifecycle is carefully managed to minimize impact. It's about making smarter choices today to create a more resilient and thriving tomorrow. This approach isn't just a trend; it's a strategic advantage that companies can leverage to innovate, reduce costs, and meet the growing demand for sustainable solutions. Together, we can build a world where business success and environmental stewardship go hand in hand, ensuring a brighter and cleaner planet for generations to come.