Matthew Byrne’s Post

Visualisation is a very important part of conceptualisation and graphics help that process. It also helps in making connections that may not be discovered purely held abstractly in the mind. Graphics also help to show relationships between ideas in your mind as you share with others. Shape discrimination, orientation and sequencing are all exercised in graphic interpretation. Basic cognitive functions, such as these, are most necessary for communication that leads to mutual understanding. Cognitive development and patterns of thought are enhanced by graphic understanding. This is only a part of the understanding of skills that help to nurture mutuality within the corporate world. However, those who use visual representation need to understand the cognitive capabilities required for users and viewers to gain optimum advantage from such a powerful tool. As one who is involved as a co-lead with Matthew Byrne in the project ‘Mutuality - the future of trust’. Our book provides an understanding of how we acquire those social and cognitive capabilities that make communication effective through a wide range of approaches that include graphic models. These models help us understand some of the thinking styles that help participants to follow a thinking process. Our book "Mutuality-the Future Of Trust", shows how we embed the art of being able to think together rather than in opposition, which is the essence of what it means to be mutual, in the corporate world. The book will be launched around September 2024. In the mean time read this open source paper recommended by Rob Briner https://lnkd.in/ekf7GFRC. This is an interesting paper on external representation and a topic that can lead to a greater understanding of mutual cooperation in corporate strategy.

Probably not a shock, or even news, to most in my network, but research shows that "external representations", or some sort of visualisation of a problem, "are powerful thinking tools that can enhance managers' cognitive capabilities and aid in developing high-quality strategies." While there are multiple types existing, and being taught for this purpose, they all have several limitations, primarily in the form that they are rather limiting, excluding critical aspects of the problem space, or they don't transfer information easily between them, making the information they contain difficult to transfer between the different people and disciplines involved in forming, and executing the strategy. #EDGY addresses both of these problems, without requiring you to change the tools. EDGY complements the tools with a language that can be implemented into these models, making it more easily transferable. EDGY also gives a more holistic perspective, making it more actionable for all, and providing a greater understanding of how what is being delivered, why, and how hangs together. You find more information about #EDGY at www.enterprise.design. You are also welcome to reach out to me if you are interested to learn more and get assistance.

I have spent my career creating these kinds of visuals to facilitate conversations about wicked problems. Finally there is research showing why this enhances not only communication, but also cognitive processing, making it an essential tool for strategic decision making. Yes, it should be taught in business schools - its not something that should be relegated to visual design. This is not about aesthetics, it is about improving cognitive search, exploration and decision making. Well done @Felipe A. Csaszar, @Nicole Hinrichs, @Mana Heshmati. #design #informationdesign #strategicthinking #strategicdoing #strategicdecisionmaking Ed Morrison Mani Vannan Doug Smith Jane Rogan Beatrice McAlister Stuart Middleton Tyler Okimoto Neil Paulsen Charmine Hartel (FASSA, FCAHR, FAHRI, FANZAM, FAIM) Brad Beach Dr. Stuart Hamilton Nina Terrey John Body Holly N. O'Driscoll Christi Zuber Virginia Hamilton Chrystia Chudczak Margy Vilé Mary E. Moreland

When you think of creative skills, what comes to mind? 🤔 Maybe your creative or marketing team or the ever-evolving world of AI? While these are undoubtedly creative fields, we often get bogged down with tasks and deadlines, leaving little room for actual creative thinking. With creative skills being the most in-demand in the global workforce, and over 70% of companies emphasising their importance, developing these abilities is crucial. Here are 5 easy ways to boost your creative thinking: 1️⃣ Embrace Diversity Diverse teams lead to dynamic solutions. Ensure everyone feels heard and watch creativity soar. 2️⃣ Stay Curious Curiosity drives performance. Ask questions, explore new ideas, and challenge assumptions. 3️⃣ Take Time to Reflect Schedule self-reflection and brainstorming sessions. Regularly assess lessons learned for fresh ideas. 4️⃣ Try Mind-Mapping Visualize thoughts and solutions with mind-mapping. It's great for brainstorming and persistent questioning. Learn from Others Expand your network. Learning from peers provides fresh insights and market information. Ready to elevate your creativity? 🚀 Book a COMPLIMENTARY brainstorming session with us and transform your ideas into game-changing solutions! #creativity #problem-solving #brainstorming #tpcreative

We're bombarded with content daily. (Oh, the irony). Our attention spans are now shorter than goldfish. This overload taxes our working memory and hinders learning. How can we ease users' cognitive load when creating content? This challenge is greater than ever. Pre-internet, we'd focus on books' tangible pages. Now we're glued to screens that drain mental resources. We spend over 3 hours a day on phones, inundated with info. Stress also strains our bandwidth. With soaring costs and job insecurity, many suffer burnout. So content must reduce cognitive load and ease users' mental strain. This article explores key principles to optimise content and layout. It provides actionable tips to enhance copy, imagery and structure. The result? More digestible content that converts. See how to create cognitive ease and craft compelling content. The article shares strategies to capture attention and drive action. https://hubs.ly/Q02fPdtm0

Do you feel your industry is dying? They say X is dead, but they couldn't be more wrong. In reality, nothing truly dies; it undergoes a process of renewal and transformation. Whether it's writing, coding, or any other field, the key to staying relevant lies in collaboration and embracing emerging trends. Writing, for instance, has been a fundamental form of communication for centuries. While the mediums may change, from pen and paper to digital screens, the essence of storytelling and expression remains as lively as ever. By collaborating with emerging trends such as AI, writing can be elevated to new heights, breathing fresh life into the craft. The notion of the X field being "dead" often comes from a limited perspective or resistance to change. Instead, let's embrace the idea of renewal and adaptation. It's not about discarding the old but rather integrating it with the new.  So, the next time you hear someone proclaiming the death of X field, remember that it's merely a call to reinvent and renew.  share your ideas here. #emergingtrends

Do you want to learn practical strategies to create user-centered designs that navigate cognitive pitfalls and empower effective communication? Read this eye opening article I wrote on TealFeed and leave your suggestions or clarifications for me.

The evolution of communication has been a captivating journey shaped by a dynamic interplay of technological advancements, social transformations, and cultural shifts. This journey has unfolded over millennia, reflecting the human drive to connect, share, and understand one another. 3000 BC - 1000 BC: Early Writing and Oral Tradition During this era, human communication primarily relied on oral traditions, with stories, knowledge, and history passed down through generations via spoken words. 1000 BC - 1000 AD: Alphabet and Manuscripts The emergence of alphabets, like the Greek and Phoenician scripts, brought a more efficient and versatile way to record and disseminate information. 1000 AD - 1450 AD: The Printing Press Johannes Gutenberg's invention of the printing press around 1450 revolutionized communication by making books and documents more accessible and affordable. T 1450 AD - 1800 AD: The Age of Exploration and Newspapers An era of expanding horizons, both geographically and intellectually. 1800 AD - 1900 AD: Telecommunication The 19th century saw the advent of telecommunication, with inventions like the telegraph and telephone revolutionizing long-distance communication. 1900 AD - 2000 AD: Radio, Television, and the Internet 2000 AD - Present: Mobile Communication and Social Media The development of the social media has had a significant impact on the way we communicate with each other. The widespread adoption of smartphones has ushered in an era of instant and intimate communication. Facebook, Twitter, and Instagram, among other social media platforms, have fundamentally redefined the landscape of human connection and information sharing. As we peer into the near future, we anticipate a fascinating convergence of artificial intelligence, virtual reality, and other cutting-edge technologies, further reshaping the way we communicate. With these innovations, we envision the potential for communication experiences that are not only more seamless but also deeply personalized, leaving an indelible mark on the way we interact with information and one another. The journey of communication is an awe-inspiring odyssey marked by remarkable technological advances, continually pushing the boundaries of reach and speed, and profoundly influencing societies and cultures throughout history. #communication #communications #ceo #ceotips #strategicplanning #strategiemarketing #chairman #leadershipcommunication #boardmember #boardofdirectors #executivesandmanagement #consulting #consultants #consultancy #humanitarian #people #humancapital #humanfirst #humancapitalmanagement

Strategic research diverges from traditional product-centric approaches by focusing squarely on people's experiences. Rather than fixating on the question, "Are we building the product right for customers?" it pivots towards the more profound inquiry of, "Do we truly comprehend the intricacies of our users' needs and challenges?" This approach goes beyond surface-level insights. Strategic research transcends the limitations of product-centric thinking. It is a method that nurtures empathy, fosters innovation, and ultimately empowers us to create digital solutions that enhance the lives of those we serve. It's not just about building products; it's about crafting experiences that leave a lasting impact. Strategic research offers a comprehensive view of individuals' digital interactions. In stark contrast, Tactical Product Research provides a limited glimpse into only a fraction of the overall user experience. Make sure you are prioritizing strategic research.

🔍✨Book Chapter: Augmented Reality in Business: A Bibliometric Analysis and Future Research Agenda🌐📚 🥽AR has gained much attention. This research provides an overview of research areas that are widely explored and what needs to be done in the future. 📊 327 AR articles (till June 2023) are published in the domain of WOS business category, dealing with the five major research themes: 🏔 Tourism 🎦 Advertising 🛒 E-commerce 🤼 AR acceptance and 👓 Customer experience 🌟🚀 🌌 Some other fields are unexplored: 🚀 AR's role in influencing herding behavior🔄 Longitudinal research comparing sales volumes pre and post-AR ad campaigns ❤️ AR's potential in diminishing brand hate 🎨🔍design science research and others 📚 Prof. Ko De Ruyter has published 15 articles and Prof. Philipp A. Rauschnabel has the most citations of 1144 from his 13 articles. 🌍 Authors from England have published the most articles, totaling 81 🏨 Manchester Metropolitan University published 17 articles, the highest number by a single organization. Interested to know more? Please check the following link: https://lnkd.in/dTsSczTN