Matilda Schieren’s Post

If the sun's out, the brands are out. ☀️ As the weather heats up in the northern hemisphere, so too are in-person events. But that doesn't mean you can take a break from engaging with your community on social. Can we also shower Aubree Smith with all the praise for not once dropping that dreaded word...PHYGITAL?!

Louder for the content folks (and people who oversee them) in the back

Got plans for May 21st? Now you do. Because Sprout Social, Inc.'s digital event "Under the Brand-fluence" is not to be missed. Hear from experts like Taylor Lorenz, Santina Rizzi and more—with a brief cameo by yours truly—to learn all about the current and future state of influencer marketing. See ya there!

The influencer economy is flush right now, but brands have to be thoughtful in order to cash in. Sprout Social, Inc.'s latest research reveals: ✅ the power influencers have in shaping consumer purchases ✅ what influencers really look for in the brands they partner with ✅ predictions for the future of influencer marketing

Marketers know the amount of sweat, night terrors and gray hairs that go into developing an annual data report...which makes recognition that much sweeter. I'm so excited that Sprout is a finalist for a Shorty Award—specifically, The Sprout Social Index™, which is one of several finalists in the Shorty Awards Data Visualization category.  If you love the Index and the stunning data visualizations in it, if you love B2B content, if you love ME, help us secure the win—vote for Sprout Social, Inc.

The conversation around how CMOs can empower their social teams is never-ending. But what does valuable leadership support really look like? I'm delighted that Nathan Jun Poekert, CMO advisor and fractional head of brand marketing and social media, was willing to tackle this question over on Insights.

There are plenty of mysteries in life: Like, why are Hippeas so addictive? How come Paul Rudd doesn't age? But understanding what "good" influencer marketing looks like doesn't have to be one of those mysteries. With data from Tagger by Sprout Social, we uncovered what constitutes successful influencer marketing ROI for brands across 10 industries. Check out Sprout Social's 2024 Influencer Marketing Benchmarks Report to make sure your investments are paying off.

They say opposites attract, and if it were me having to present at Navy Pier in front of hundreds of people this summer, I'd already be nauseous. Somehow Matthew Schieren is thriving so "they" are onto something.

Brands in traditional industries—financial services, healthcare, insurance to name a few—need a wake-up call. To opt out of working with influencers is a total miss. Why stagnate when you can innovate? Love this perspective from Gregory Scavuzzo.