Aimé Leon Dore x RIMOWA Inspired by a nostalgic era of travel, the collection is available in-store and online from May 31st. Discover more : https://lnkd.in/eZyc5FJa
Maybe a non popular opinion but feel like this misses the target - love both brands and love the product collab, but nothing about this inspires nostalgic travel vibes, or really resonates with the end product - add to this the empty suitcases, the lack of emotion and to be honest pretty stock standard execution from a visual standpoint in which a great opportunity for storytelling could have happened...
I loved the collaboration, and the product itself is so appealing that it makes you want to buy it even without watching the video. As for the video, I had mixed feelings about it, probably due to the number of traditional clichéd shots used in lifeguard movies, road movies, and car brand ad campaigns, which threw me off the general vibe of the story. Also dialog interspersed with the main voice in the soundtrack is not a good idea imo. Toward the end of the video, I realized that it should be seen more as a fashion video than a commercial, and everything fell into place.
Perfect.
Need .
interior is beautiful
Oh My God.
Next time, you might want to put something inside the luggages, it will feel more realistic…
Co-Founder at kajpust | Video & Marketing
1moMathieu Plenier Any chance for the soundtrack? 🖤