Massimo Paloni’s Post

Luxury and Celebrity Endorsement has always influenced how clients perceive brands. Recently, OpenAI's use of Scarlett Johansson’s voice sparked controversy, highlighting critical issues in AI-driven celebrity endorsements. This debate touches on intellectual property, consumer trust, authenticity, and the evolving nature of endorsements. Consumer Trust OpenAI argued that Johansson’s familiar voice could make AI more relatable. However, using a celebrity’s voice without consent can undermine trust. Perception of Authenticity Consumers trust brands endorsed by their favorite celebrities. Discovering an AI imitation can lead to feelings of deception and mistrust. Brand Image Unauthorized use of a celebrity's voice can damage their personal brand. Johansson’s reaction underscores the need for control over one’s voice and image to avoid negative associations. Ethical Use of AI Using AI to replicate a celebrity’s voice without permission raises ethical concerns. Transparency about AI-generated voices is crucial to maintain consumer trust and ethical standards. Monetization and Consent AI can create new revenue streams by allowing celebrities to lend their voices to multiple projects simultaneously. However, explicit consent and proper compensation are imperative. Regulation and Standards There is a need for regulations and industry standards to protect celebrities and consumers. These should include guidelines for transparency, consent, and fair compensation. Conclusion The Johansson-OpenAI controversy highlights the need for clear ethical guidelines, transparency, and respect for intellectual property. As AI advances, these considerations are essential to maintain trust and authenticity in celebrity endorsements.

🚀 Resilience and Growth in the Luxury Sector: A First-Quarter Insight As we review the first-quarter figures across the luxury market, it's clear that the narrative isn't one of decline, but of remarkable resilience and selective growth. Despite the fears of a slowdown post-pandemic, certain brands have showcased their enduring allure and robust performance. 🔍 Divergent Performances While some brands face challenges, particularly in China, others like Hermès are soaring, with a 17% increase in first-quarter organic sales driven largely by their high-margin leather goods. This variance underscores the importance of strategic brand management and market positioning. 💡 High-End Resilience The luxury market's strength continues to be buoyed by the ultra-wealthy, with Hermès and Brunello Cucinelli leading the charge. Hermès’s ability to outperform, even in damped economic conditions, highlights the lessened impact of economic fluctuations on super high-end consumers. 📈 Stable Growth Prospects Despite the end of the post-pandemic sales boom, the luxury sector is on a path to achieving a steady growth rate of 6-8% this year. This is a testament to the sector's size and the strategic agility of luxury brands. #LuxuryBrands #MarketInsight #BusinessStrategy #Resilience

I’m honored to have been invited to participate in the Innovation Unveiled workshop organized by Bocconi Students for Fashion and Luxury! It's an honor to contribute my expertise and insights to such a dynamic and forward-thinking organization. Bocconi Students for Fashion and Luxury is truly pioneering in its mission to connect students with the fashion industry through workshops, conferences, and networking events. Their dedication to equipping students with the tools they need to succeed in this challenging field is commendable. I'm especially impressed by their initiative to implement a consulting team, providing hands-on experience for members and fostering a bridge between academia and the professional world. Thank you so much for this opportunity to collaborate and empower the next generation of fashion and luxury leaders together! I look forward to future collaborations with Bocconi University's community.

I'm thrilled to announce a significant milestone in my professional career as I have officially transitioned into the role of CEO at Brandart Group. After an incredible journey as COO & Innovation Executive Vice President at Bulgari, where I had the privilege to collaborate with extraordinary people as part of a unique company, I am now embarking on a new chapter filled with great challenges and boundless opportunities. Joining Brandart Group as CEO represents an exciting opportunity to lead a dynamic team of professionals dedicated to driving innovation, promoting creativity, and delivering outstanding results in the evolving landscape of packaging and visual merchandising. I am incredibly grateful for the invaluable experiences gained during my time at Bulgari, which have equipped me with a diverse skill set and a deep understanding and knowledge of strategic leadership. Now, I am longing to leverage this wealth of experience in my new adventure with Brandart, a Group renowned for its commitment to excellence and innovation. Together with the talented team at Brandart, I am confident that we will achieve remarkable milestones and make a lasting impact in the industry. Here's to new beginnings, continued growth, and endless possibilities! #Innovatingsustainably #Brandart

This is it, Apple vision Pro will start arriving in stores. The price certainly makes it a very high-end product, not for everyone.  Whenever Apple launches a new product we tend to think that an entire industry will be disrupted or a new one will be created.  In this case there is a lot of skepticism, whether you are a tech enthusiast or particularly skeptical, but certainly this launch could and will change the way we work, play games, watch movies etc.  It would not be the first time an Apple innovation has been underestimated.  We come from the hypes and drunkenness of the Metaverse and Web3. Actually both of these phenomena continue to grow, improve and penetrate markets and industries, but certainly the inflated promises of a few years ago have been scaled back.  Be careful not to confuse spatial computing with VR, oculus, metaverse etc.  WSJ's Joanna Stern tested the Apple Vision Pro for 24h. Her conclusion was that it is not a must have for many consumers, but it is the best mixed reality experience she has had. Certainly the device is still quite big, but right now it is absolutely the best the technology and design has to offer. Everything is super intuitive, you don't feel out of touch, you are able to see the space outside and the people in front of you, and they can see our eyes. Needless to talk about the amount of patents and new technologies contained in this device, the incredible and intuitive way you interact with apps and contents. The real disruption will come from just extending the computer into space, overcoming the limitation of screens, however large screen you have, Apple vision pro offers much more, a total and immersive experiences but never alienating like other VR sets. We will see the market response but the feeling is that we are facing a revolution, and the sales figures may surprise.

Had the immense privilege of speaking at the renowned #GitexDubaiFair, diving deep into the fascinating intersection of luxury, AI, and immersive experiences. Grateful for the opportunity to share and exchange insights with brilliant minds from across the globe. Big thank you Stefano Galassi for hosting such inspiring talks organization. #Gitex2023 #Innovation #BrandDevelopment #AI #ImmersiveExperience #Limitless

Thank you once again, Vivatech! It has been a truly intense and inspiring few days, and we are particularly grateful to all the people who visited our booth. We gained valuable insights and are excited to embark on some fantastic new projects! Ennio Piccirillo, MBA Alicia González Franck LE MOAL Jean-Christophe Babin #innovation #vivatech2023 #vivatech #luxury

We are happy to be here at ViVA Technology 2023, where we have the opportunity to showcase our work and innovative projects. Bulgari takes great pride in presenting The Multisensory AI Experiences as part of LVMH's The Dream Box pavilion. In Tech we trust! #bulgari #innovation #vivatech