Marshall Nyman’s Post

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Father | Affiliate Marketing Consultant | Founder @ NYMO & Co. | Podcaster | Content Focused Affiliate Program Management

The biggest mistake everyone e-commerce brand is making right now... Not taking conversion rate optimization seriously! Every website relies on one thing... Customer's converting! Brands invest tons of money in to marketing, but their website is a leaky faucet. Getting your conversion rate up by just a fraction of a percent can lead to a significant increase in revenue. Want to incentivize your publishers more? Or increase your ROI on Paid Search or Social? Increase your conversion rate! Conversion rate isn't something you can think about sometimes. You have to be focused on it all of the time! Every change on your website should be to increase conversion rate and tested before rolling out those changes to prove it will. Hunches don't work with website changes and conversion rate optimization. A small optimization can can change a 2.5% conversion rate to 2.75%. It may not sound like much, but that 10% increase in sales for a brand doing $10M a year just added another $1M in sales. Publishers will be more excited to promote you, because they will see a higher EPC. Your paid campaigns will be more profitable with a higher ROAS. You'll have more budget to spend on testing new things. If you aren't focused on improving your site conversion rate then you are literally wasting money on all of your marketing efforts. Stop wasting time and money! Take your conversion rate seriously! Who else thinks not taking Conversion Rate Optimization seriously is the biggest mistake brands are making in e-commerce? #CRO #conversionrate #optimization #DTC #D2C #website #leakyfunnel

Casey Runyan

Managing Editor, Online Shopping Expert, Commerce Content Pro

3w

I couldn't agree more! Confusing checkout experiences top my list of conversion rate killers.

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