Excited to announce Ignition 2.0 (aka the Remix to Ignition, hot and fresh out the kitchen)!
Today we’re relaunching with a completely revamped experience from the ground up, putting AI workflows and your market data at the center of everything.
As the world’s first AI product manager/product marketer — you can now use our AI to instantly and continuously surface insights from competitive & customer data, build optimized roadmaps and go-to-market plans in seconds, then enable sales with upsell opportunities. It turns 90+ days of analysis, planning, and execution work into <90 seconds of real effort.
🧐 The problem we solve
Ignition was built because product teams are increasingly being held accountable to revenue. But legacy product management tools were built to manage the engineering side of product, ignoring the importance of go-to-market. It’s left PMs starved for insight, drowning in fragmented (and costly) process, and relying on (lots of) manual effort from their PMM counterparts to just baseline get their products’ story told.
🧐 How does Ignition 2.0 work?
Ignition 2.0 infuses AI into every step of commercializing products:
🔍 Research — AI continuously collects, categorizes, and analyzes both competitive and customer data from hundreds of sources, including customer calls/chats, to extract insights like feature asks, differentiators, and testimonials.
🤖 Build — AI automatically build roadmaps from ideas identified in that feedback, and map features to the customer accounts that asked for them.
🚀 Launch — AI uses the context from *all* that data to generate optimized go-to-market plans and marketing assets for launch.
📣 Enable — Automatically close the loop to Sales by notifying sales reps of which accounts to go upsell when features ship, so reps can act quickly to unblock stalled deals, and capture upsell opportunities.
🧐 What’s Changed:
This is a bit of a caterpillar>butterfly moment for us. Even if you used Ignition 2 weeks ago, today’s launch involves a lot of change:
➕ Ignition 2.0 is more than Launch — Our early followers know our roots lie in operationalizing launches. This is still a big part of our DNA, but Ignition has always been about holistic product success, and Ignition 2.0 brings together best-in-class tools for every part of that equation — competitive intel, voice of customer analysis, roadmapping, campaign planning, and sales enablement.
➕ Ignition 2.0 is for Product Managers — We still love our PMMs, but as Ignition’s workflow has expanded, we’ve been working with PM teams closely to build the best PM platform for revenue-alignment, and Ignition 2.0 is focused on serving Product Management to an equal, if not greater extent.
➕ Ignition 2.0 is *magically* AI-native — Beyond being *much* easier to use, I can confidently say no other platform for PMs or PMMs uses AI as uniquely or powerfully as Ignition 2.0. If you can dream it, we’ve automated it.
Excited to hear what you think!
Senior product Designer / Product strategist / UX researcher / UIUX designer
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