Malcolm Lemmons’ Post

View profile for Malcolm Lemmons, graphic
Malcolm Lemmons Malcolm Lemmons is an Influencer

Former Pro Athlete | Founder of Vetted Sports | Daily insights around sports, technology & investing

Here's the most popular athlete you've never heard of... Virat Kohli is an Indian cricketer and the former captain of the Indian national cricket team. He currently plays for Royal Challengers Bangalore in the Indian Premier League India. Here are a few facts about his career: • He has 270M followers on Instagram (Ranked 16th on the global list of most-followed) • He's one of three Indian cricketers selected for the nation's A+ contracts (annual salary of $1M) • He's the first Indian athlete to sign a brand endorsement contract valued at ₹100 crore (with Puma) What's even crazier is that cricket is currently the second biggest sport in the world. And it's still largely untapped in the US. But this is slowly changing. Here are some facts about the growth of cricket in the US: • 30M fans in the US (2.5B+ fans globally) • 400 individual cricket leagues • Approximately 200,000 cricket players (and counting) in the US • $850M has been invested in Major League Cricket in the US The potential is enormous. Something to keep an eye on... 📥 For more updates about sports, business, and technology, join for free: https://lnkd.in/dUYVHG5y #sports #sportsbusiness #sportsmedia

  • No alternative text description for this image
Malcolm Lemmons

Former Pro Athlete | Founder of Vetted Sports | Daily insights around sports, technology & investing

2w

For more insights into sports, and technology, join my free newsletter: https://newsletter.vettedsports.com/

Iggy Jovanovic

Performance data & analytics for Olympic sports

2w

Malcolm Lemmons “never heard of”????? Most people outside of the U.S. know Virat Kohli. So you probably should specific that most people in the U.S. have not heard of him. The guy is a mega star all over the Commonwealth countries and Asia.

Ben Tippett

Head of Cricket at Entourage Sports + Media Management

2w

As a cricket agent I love this. The US is such a growth area! What is striking about those numbers is not the followers or the fact that cricket is the second most popular sport in the world. It’s the fact that this guys contract is only $1mil a year. With players in the NBA, NFL, Baseball etc earning upwards of $50M a year cricket has a long way to go with the commercialisation of the sport!

Shashwat P. Baxi

Professional Relationship Builder. Advisory Board Member. Angel Investor

2w

Here's the most popular athlete you've never heard of... IF YOU LIVE IN THE US AND ARE NOT FROM AN IMMIGRANT FAMILY. Virat and Sachin are as big as Messi, Federer, and Jordan... in the global sports world.

Sean Verity FCIM

x+y Managing Partner and Founder | Sports Marketing, Data, and Content

1w
Dave Brannan

CEO TMA Sports Management

1w

Hi Malcolm Lemmons This is why we invested and built Liam Plunkett Cricket in the US. We are live now https://www.linkedin.com/feed/update/urn:li:activity:7214899646115033088/ But officially launch on the 27th Any sports brand, property or cricket fan that wants to join us let me know. This is just the start.

Like
Reply
Mehreen Omer

Growth Marketing @ Mindvalley 🚀

2w

He’s one of the most followed athletes in history. He’s got 269M followers on IG.

Only Americans haven’t heard of him.

Like
Reply
Philip Spooner

I connect you with everyone who is part of cricket in West Indies 🌴🏏 Insider with insight into everything you need to know 🫵🏽 Global Media Consultant | Rihanna’s Cricket Host | on-road Manager with Chris Gayle

2w

Welcome to cricket! You’ll love it!

Dean Spooner

Writer | Technology | Sports |

2w

And it starts with the T20 world cup bringing exposure to the US.

Like
Reply
See more comments

To view or add a comment, sign in

Explore topics