Macy's’ Post

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Today we launched #MacysSummerHits, a campaign that celebrates summer's spirit with iconic trends for every memorable moment. From road trips to poolside barbecues and weddings, we offer customers our greatest summer fits, featuring casual essentials, special occasion dressing, beauty must-haves and more. The campaign features a fresh recording of "Lovely Day" by Grammy-nominated artist Amber Mark and produced by Ryan Tedder. Our chief marketing officer, Sharon Otterman, shares with AdAge how Macy's has been inviting customers to celebrate summer's beginning and lean in to what makes it special.

Macy’s celebrates summer in its first campaign from new CMO and agency

Macy’s celebrates summer in its first campaign from new CMO and agency

adage.com

Randy Scalise

Independent retail consultant

3w

Wow this is the Macy’s I remember welcome back to your future greatness!

I heard the radio today and loved the choices: voice, perfect track, nice vibes. Lovely.

Debbie Kemunto Pearce

CEO at CartStars | Connecting a constellation of stars.

3w

Love this! Looking forward to exploring the latest trends and must-haves for every summer occasion! 😍

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Karen Smith-Harvey

Retired Macys EVP Visual Merchandising & SD SVP Fashion Office

3w

BRAVO This is a Great Campaign…Can’t wait to see the stores execution!!!!

Jeff Sward

RETHINK Retail Top Retail Expert. RetailWire BrainTrust Panelist. Founding Partner - Merchandising Metrics. Consulting on Strategic Merchandising. How to embrace RISK as a brands' best friend. It's a differentiator.

3w

The theater of retail making a comeback...!!! 👏 👏 👏

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Larry F Sechuk

𝐒𝐫. 𝐃𝐢𝐫𝐞𝐜𝐭𝐨𝐫 | 𝐀𝐬𝐬𝐞𝐭 𝐏𝐫𝐨𝐭𝐞𝐜𝐭𝐢𝐨𝐧 • 𝐒𝐞𝐜𝐮𝐫𝐢𝐭𝐲 • 𝐄-𝐂𝐨𝐦𝐦𝐞𝐫𝐜𝐞 𝐅𝐫𝐚𝐮𝐝 𝐏𝐫𝐨𝐭𝐞𝐜𝐭𝐢𝐨𝐧 • 𝐑𝐢𝐬𝐤 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭

3w

It’s a good one!!

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Deniz D

Aspiring IT manager at Microsoft

3w

Innovative!

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